GROUP 4:

SHRADDHA TIWARI - 13
PRATEEK PODAR – 35
KRUPA LILANI – 44
ARJUN BHANUSHALI - 54

“Jode Rakhe Humesha”

Have you heard about Pidilite Logo Identification

8.9; 9%
1.6; 2%
31.7; 32%

68.3; 68%
89.4; 89%

Yes No Fevicol Other Pidilite

 Do you use fevicol When Buying an adhesive
Always 25.2
4.1; 4%

Often 20.3

Sometimes 45.5

Rarely 7.3
95.9; 96%
Never
1.6

0 5 10 15 20 25 30 35 40 45 50 I Would like to buy Fevicol I Would like to buy Fevicol

 Brand Loyalty
Factors affecting purchase
70

60
60
50 33.3; 33%
47 45
40

30
25 27
20 22 23 23
66.7; 67%
15 17 17
10 12 14 14
7
0
Comfort Availability Brandname

Strongly Disagree Disagree Neutral

Agree Strongly Agree Fevicol Switch Brand
 Brand Awareness Usage of Fevicol Products

108(87.8%)
121(98.4%)
99(80.5%)

36(29.3%)
36 (29.3%) 36(29.3%)

17(13.8%)
12(9.8%)
7(5.7%) 8(6.5%)
Araldite Fevicol Centuryply 2(1.6%)
Jivanjor Loctite Fevistick Fevikwik Fevicol MR Fevicol Fevicol A+ Fevicol SH
Adhesive Marine
 Ease of Use Bothered by Smell of Fevicol

16%
11.40%
Easy to use yes
Messy/ Sticky No

88.60%
84%
 Happy with packaging Frequently purchased price range

65(52.8%)

2%
2%
18% Upto 10
26%
11 to 50
51 to 100
101-500
35(28.5%) Above 500

20(16.3%)
53%

1 (0.8%) 2(1.6%)
1 2 3 4 5