Have you ever seen an art icon

gobbling a cheeseburger?

Well, You Didn’t

 DID Y
OU
GET I
T??

Well, Even public couldn’t.

OVERVIEW

•Who is Andy Warhol??

•Andy Warhol was an American artist, film director,
and producer who was a leading figure in the visual
art movement known as pop art.
•The 45-second commercial, which ends with the
hashtag #EatLikeAndy uses a segment of the 1982
film 66 Scenes From America by Danish filmmaker
Jørgen Leth – intended as a set of portraits of life in
the US – which shows Warhol sitting down to eat the
burger in near-silence for four-and-a-half minutes.
In the original footage, the artist shakes a bottle of
Heinz ketchup (muttering ‘it doesn’t come out’),
packs the remains of his meal away, and declares:
‘My name is Andy Warhol, and I just finished eating
a hamburger.’
 PURPOSE OF THIS
ADVERTISEMENT

• The purpose behind this ad is to represent

hamburger as the great social equalizer in
America. People, regardless of their socio-
economic status, can enjoy them.
• Burger king also believed that in America richest
consumers buy essentially the same things as the
poorest
• Here, Andy represents as an art icon and
through him they want to show that “just like his
art, America’s favorite burger, the whopper is
for everyone. And #eatlikeandy is an invitation
for everyone in America.
• Being an super bowl ad it was expected to be
engaging but it failed.
ADVANTAGE
• The strategy was just to get people talking. Whether they were confused,
whether they liked it or didn't like it, as long as they engaged...

•And we know that when people talk, they grab their phone and search, or they
go on Twitter—and we were there to interact with them, and the masses were
there to interact with them. And the sentiment was shifting more and more to
positive. As a result number were much more positive than negative.
Faults in Advertisement
• Just like the original film, the commercial
is largely silent. There is ambient sound,
plus noises such as Warhol opening a bottle
of Heinz ketchup.
• Warhol doesn’t appear to be enjoying the
food very much.
• It looks floppy and unappetizing. It looks
like a real Whopper, not like the puffed-up
ones in a typical commercial.
• No one who would consider eating at
Burger King remembers who Andy Warhol
is.
• This ad was misinterpreted as Heinz
Ketchup by the viewers.
Customer’s Reaction

#donoteatlikeandy
 Target Customer
The people who want to enjoy safe, tasty fast foods and beverages.
Most of the customers of Burger King are in the age group of 15-40 years in
developing nations and in developed nation's customers of all age groups prefers
the Burger King fast-food chain
 Facts and
Figures
 Restaurant Brands International's preliminary
results show that Burger King's U.S. same-store
sales rose 1.4 percent in 2018, less impressive
than the 2.5 percent growth posted in 2017.
Meanwhile, McDonald's sales growth also
slowed a bit, but continued to outpace the
Home of the Whopper. The Golden Arches' U.S.
sales rose 2.5 percent last year on top of a 3.6
percent jump in 2017.
 FEEDBACK
 Sound effect should be added to
make the advertisement more
appealing.
 They should have casted someone
who is recognized by all the present
age groups.
 The Burger King advertisement
should be full of engaging content.
Made By:-

Bhavya Jain
Chahhak Gupta
Khushbu Mandhania
Sameer Khan
Yogesh Mittal