TOOLS FOR

STRATEGY
ANALYSIS
CONTENT OUTLINE

I. SWOT Analysis

II. Porter’s Value Chain

III.The Strategy Canvas

IV.The Business Model Canvas

V. PESTEL
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SWOT ANALYSIS
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 What is SWOT Analysis?

A SWOT Analysis is one of the most commonly used tools to

assess the internal and external environments of a company and is
part of a company’s strategic planning process. In addition, a
SWOT analysis can be done for a product, place, industry, or
person. A SWOT analysis helps with both strategic planning and
decision-making, as it introduces opportunities to the company as
a forward-looking bridge to generating strategic alternative.

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SWOT Analysis Composed of Four Components

1. Strengths Internal
Factors
2. Weaknesses
3. Opportunities External
Factors
4. Threats

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6
 How to use your SWOT Analysis

With your SWOT analysis complete, you’re ready to convert it into a

real strategy. After all, the exercise is about producing a strategy that
you can work on during the next few months.
The first step is to look at your strengths and figure out how you can
use those strengths to take advantage of your opportunities. Then,
look at how your strengths can combat the threats that are in the
market. Use this analysis to produce a list of actions that you can
take.
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• Strong brand name
• Strong financial
performance
• Extensive international
supply chain
• Acquisition
• Moderate diversification
• Quality, taste and
standardization
• Efficiency, strategic
planning and re-
investment
• Employee treatment
STARBUCKS SWOT ANALYSIS
• High prices • Expansion in • Competition with low-
• Imitability of products developing markets cost coffee sellers
• Generalized standard • Business • Competition with big
for most products diversification and outlets
• Procurement products
• Imitation
practices specification • Independent coffee
• Recall of products • Introducing new house movement
products
• Partnership or
alliances w/ other
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firms
“ Quotations are commonly
printed as a means of
inspiration and to invoke
philosophical thoughts from the
reader.

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BIG CONCEPT
Bring the attention of your audience over a
key concept using icons or illustrations

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IN TWO OR THREE COLUMNS

Yellow Blue Red

Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the deep and because of this it
lemons. In the sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.

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A PICTURE IS WORTH A THOUSAND WORDS

A complex idea can be

conveyed with just a single
still image, namely making
it possible to absorb large
amounts of data quickly.

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Want big impact?
USE BIG IMAGE

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USE CHARTS TO EXPLAIN YOUR IDEAS

White Gray Black

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AND TABLES TO COMPARE DATA

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
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 89,526,124
Whoa! That’s a big number, aren’t you proud?

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89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
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OUR PROCESS IS EASY

first second last

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LET’S REVIEW SOME CONCEPTS

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and because
ripe lemons. In the spectrum of the deep sea. It is located of this it has historically been
visible light, yellow is found between violet and green on the associated with sacrifice, danger
between green and orange. optical spectrum. and courage.

Yellow Blue Red

Is the color of gold, butter and Is the colour of the clear sky and Is the color of blood, and because
ripe lemons. In the spectrum of the deep sea. It is located of this it has historically been
visible light, yellow is found between violet and green on the associated with sacrifice, danger
between green and orange. optical spectrum. and courage.

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 GRAPH TITLE

You can insert graphs from Google Sheets 20

ANDROID
PROJECT
Show and explain your Place your screenshot here

web, app or software

projects using these
gadget templates.

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iPHONE
PROJECT
Show and explain your Place your screenshot here

web, app or software

projects using these
gadget templates.

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TABLET
PROJECT
Show and explain your Place your screenshot here

web, app or software

projects using these
gadget templates.

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DESKTOP
PROJECT Place your screenshot here

Show and explain your

web, app or software
projects using these
gadget templates.

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THANKS!
Any questions?
You can find me at
@username & user@mail.me

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CREDITS

Special thanks to all the people who made and

released these awesome resources for free:
▰ Presentation template by SlidesCarnival
▰ Photographs by Startup Stock Photos

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PRESENTATION DESIGN

This presentation uses the following typographies and colors:

▰ Titles: Roboto Condensed
▰ Body copy: Roboto Condensed
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Navy #3f5378 · Dark navy #263248 · Yellow #ff9800

You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to create
new slides or download the fonts to edit the presentation in PowerPoint®

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SlidesCarnival icons are editable shapes.

This means that you can:

● Resize them without losing quality.
● Change line color, width and style.

Isn’t that nice? :)

Examples:

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Diagrams and infographics

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� Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the color.

�
How? Follow Google instructions
https://twitter.com/googledocs/status/730087240156643328

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