Jensen Shoes: Lyndon

Brooks’ Story

Section E - Group 3

2011007 Ajay Raj Bathula

2011043 Aujasv Kumar
2011226 Shailly Priya
2011235 Shivam Verma
2011252 Sumit Gaurav
Lyndon Brooks
• Eight years of experience in marketing
• Joined Jenson shoes
• Under Supervision of Taylor, then of Kravitz
• Demoted
• Future implications
Lyndon Brooks (contd.)
● Lost his position as leader, and his team
● Had to work on African-American and Latino markets, again
● Reluctant to challenge Chuck, despite his demotion
● Fear of not achieving career goals, growing anxiety
● Trip to San Diego for SO exposure denied by Kravitz
● Work overload and threat of losing his job
Lyndon perception
• Factors : Perceiver, Target, Context
• Attribution theory
• Selective perception
• Halo & horns effects
• Contrast effect
• Stereotyping
Outsider Perception
• Self serving Biases from all sides
• Shift in locus of control
• Individual Differences
• Innovation - If only
Recommendations
• Parley with the management

• Use your past as proof of your capability

• Provide a solution favoring the organization