Session 7

Jenson Shoes:
Jane Kravitz’s Story
Section E - Group 3
2011007 Ajay Raj Bathula
2011043 Aujasv Kumar
2011226 Shailly Priya
2011235 Shivam Verma
2011252 Sumit Gaurav
Jenson Shoes
• Established in 1953 by Kenneth Jensen
• High-quality athletic & casual footwear
• Value employees as much as products
• Opportunities for new markets
• Issues between Jane & Lyndon
 Executive
Management
Hierarchy Tree
Sally Briggs, VP

Chuck Taylor,
Director of Strategic
Marketing

Jane Kravitz- Kyle Huson, Robert Murphy,

Casual wear Athletic Shoes Children’s Shoes

Lyndon Brooks,
Latino & Larry Bunton, Cheryl Abbott, Pre-
African- College & teen & Women’s
American Men’s Markets Markets
Jane Kravitz’s Personality- MBTI
1 Extroverted vs Introverted
E
2 Sensing vs Intuitive
S
3 Thinking vs Feeling
T
4 Judging vs Perceiving
P
Jane Kravitz’s Personality- Big 5
• Openness to experience: 70-75%
• Conscientiousness: 85-90%
• Extraversion: 85-90%
• Agreeableness: 80-85%
• Neuroticism: 30-35%
 Other Personality Attributes
1
Self Monitoring
Proactive Personality
2

Core Self- Evaluation

Recommendations
• Motivate employee
• Personal touch in relationship
• Rewards for performance after completion
• Lyndon should be made aware about termination tracking
References:
• https://www.verywellmind.com/the-big-five-personality-dimensions-2795422
• https://www.google.com/search?
q=self+monitoring&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiW39r64tvr
AhVJzDgGHf4fBFEQ_AUoAXoECCAQAw&biw=1280&bih=561#imgrc=oVpTNG6
xS0DWnM
• https://www.google.com/search?
q=self+evaluation&source=lnms&tbm=isch&sa=X&ved=2ahUKEwihksD45dvrA
hV4wzgGHYZdB_EQ_AUoAXoECCsQAw&biw=1280&bih=561#imgrc=IqD8KW-
8fCzMGM
• https://www.companyfolders.com/blog/media/2016/11/carrot-on-a-stick-mo
tivation.jpg
• https://www.myhrfuture.com/blog/2019/5/9/happy-employees-the-key-
factor-for-growing-business-value