SMALL BUSINESS

MANAGEMENT
SLO 4: To research and produce a comprehensive and viable business plan that
wi ll support the establishment of a Clinic, including financial forecasting and
statements of financial position.it Dolor Amet
INTRODUCTIONS
Getting to know you and you getting to know me
 LO 4: TO RESEARCH AND PRODUCE A
COMPREHENSIVE AND VIABLE BUSINESS PLAN
THAT WILL SUPPORT THE ESTABLISHMENT OF A
CLINIC, INCLUDING FINANCIAL FORECASTING AND
STATEMENTS OF FINANCIAL POSITION.
Owning and operating a micro or small business in New Zealand
For the 5 teaching classes you will learn to
research and produce a business plan
◦ What you will learn….
◦ What you will NOT learn….
◦ Vision boarding for a micro or small business
◦ How to be a manager ◦ Goals and Objectives
◦ Business strategy
◦ How to be a leader
◦ Small business HR
◦ How to be an accountant ◦ Guerrilla Marketing

◦ How to be a lawyer ◦ 4 P’s market analysis

o Competitor analysis
◦ How to be a marketing manager o Business finance for non-accountants
o Regulatory and legal environment for Chinese
Medicine in New Zealand
Small business in New Zealand
◦ 97% of business in New Zealand is small or micro businesses
◦ Definition: less than 5 employees
◦ Small to Medium: less than 20 employees – for example?
◦ Medium: under 50 employees – for example?
◦ Large: 100 or more – for example?
◦ National: Big Business – NZX listed for example Fonterra
◦ International Big Business – for example Coca cola, Nike,
◦ What about McDonalds
Your business
plan and you
If you are not planning on being
a business owner on
graduation…..you will still
need to create a viable business
plan for the assessment for this
learning outcome….you will
need to use a case study of an
existing business…after class
today I will be able to identify
the students that will need a
case study assigned to them.
A video to watch

https://www.youtube.com/watc
h?v=Fqch5OrUPvA
ELEMENTS – covered in the 5 sessions
◦ Executive Summary
◦ Business Details
◦ Background – What we do and how we do it
◦ Vision and Mission
◦ Strategy
◦ Business structures in NZ
◦ Core Competencies
◦ Staffing
ELEMENTS – covered in the 5 sessions
◦ Market Analysis and Strategy – the 4p’s rule
◦ SWOT
◦ Micro and macro environments – things the small business owner can
influence/control/change/manage
◦ Market Research
◦ Competitive Advantage
◦ Competitor Analysis
ELEMENTS – covered in the 5 sessions
◦ Accounting for non-accountants
◦ Assets
◦ Financial Plan
◦ Business Continuity
◦ Compliance and ACC registration
◦ Regulatory and legal environment
Take a closer look at the Business Plan
Template – it is on Moodle
◦ Whilst not directly teaching only to the business plan…..the business classes will provide you
with the skills and knowledge to be able to create a viable business plan
◦ Back to the learning outcome….
◦ LO 4: To research and produce a comprehensive and viable business plan that will support the
establishment of a Clinic, including financial forecasting and statements of financial position.

◦ The assessment is worth 60% of this course grade total – 100%

Business Details – page 3 of the template
◦ Choosing a business structure for your small business operation

◦ Sole Trader

◦ Limited Liability Company

◦ Partnership

◦ What is the name of your business and why it is an important first challenge/decision for any new business owner…..
What we do and how we do it – your unique selling point
– USP – VALUE PROPOSITION – page 4 of the template
◦ You need to be clear on what your business actually does. You and the people
reading your business plan (prospective investors and employees) should be
able to understand what you do and why that’s appealing to customers.
◦ Your overview will ideally include:
 who your target customers are…
 what you do…
 how you do it…
 why that is valuable to your customers….
 how you’re different from other acupuncture/TCM/herbal clinic available to
customers.
Business Background – Page 5 of the template
◦ BUSINESS HISTORY
◦ Describe your journey that bought you to study TCM
◦ Describe what you have studied these past couple of years
◦ How have you developed your “UNIQU” interests in TCM
◦ Family members was sick
◦ Family history using TCM as primary healthcare
◦ Tired of WM Biomedical Science model of health
◦ Specialist topic area – fertility – diabetes – acne – gynaecology – internal medicine, beauty, preventive health care ……..
Our Goal – MISSION FOR YOUR CLINIC
BUSINESS
◦ Page 6 of the Business Plan Template on Moodle
◦ Our goal/mission
◦ Whether you’re starting up or are already in business, it’s good to be clear on your next big goal.
◦ This might be a goal for this year, for the next three years or even the next 10 years.

◦ The best goals or missions are specific, ambitious yet achievable and have a set timeframe.

◦ For example, in 1988 jeweller Michael Hill set himself a mission of having 70 shops in seven years. He achieved that goal.
Vision Boarding – for business planning

◦ Whether you’re starting up or are already in business, it’s good to be clear on your next big goal. This might be a goal for this
year, for the next three years or even the next 10 years
◦ When asked what are your goals?

◦ Many people experience paralysis…

◦ This is not good in achieving success in creating your business plan!!

◦ A useful tool I have developed for overcoming inaction in business plan writing 
The 10 year
plan…oh no I
hear you say
It is sometimes difficult to
imagine or vision a short term
future goal …because just
saying “I will start my clinic”
will not meet the assessment
criteria!!!!
So creating a vison board is
your answer.
We start at the 10 year goal and
work backwards as a way to
move forward.
10 – 5 – 3 – 2 – 1 Year Vison
10 Year Vision
Luxury CM
Resort
I see myself as the owner of a
high-end lux Chinese Medicine
Resort and Retreat
My Clients are financially
secure, mature, married and
have a “need” to create
harmony and balance in their
lives through the application of
CM health maintenance 
techniques and lifestyle choices
5 Year Vision
A large clinical
practice with 10
clinic rooms in 2
locations
My business still operates in
resort town Rotorua
I have now opened a second
clinic in Queenstown.
I have 10 employees at each
clinic and a dedicated clinic
manager in each clinic
3 Year Vision
A large clinical
practice with 10
clinic rooms in 1
location
My business still operates in Rotorua.
I have upgraded my commercial
premises as business has increased
with the local patients as well as the
MOU.
I have 10 employees at each clinic
and a dedicated clinic manager
2 Year Vision
Clinic established
in commercial
premises
After successfully operating my
business in Rotorua for 1 year I have
a steady stream of regular patients.
I have recently formed a MOU with a
major hotel chain in Rotorua that has
a degree of Chinese and Korean
guests which will be referred to my
clinic through the guest services
folder in each guest room.
I branch out and open a commercial
clinic.
1 Year Vision
My start home
based business
Having established that within 10
years I want to have a business
presence in Queenstown and
Rotorua I have decided that my
start-up business should be in
either of these locations.
After research of my business
location I have found that it will
be best if I establish my
reputation in the Rotorua
location.
Why?
AS YOU CAN PLAINLY SEE I
AM A BUSINESS PERSON
AND NOT A HEALTH-
PRACTITIONER!
Because having achieved my goals I actually have no time to use my CM skills and knowledge.
Goals – Page 6 of the template
◦ Year 1 – describe what tasks you need to complete to achieve your vision board – this will be your task check list to guide you
in your planning as you establish the small business
◦ Year 2 – describe what tasks you need to complete to achieve your vision board – this will be your task check list to guide you
in your planning as you establish the small business
◦ Year 3 – describe what tasks you need to complete to achieve your vision board – this will be your task check list to guide you
in your planning as you establish the small business
◦ Year 5 – describe what tasks you need to complete to achieve your vision board – this will be your task check list to guide you
in your planning as you establish the small business
◦ Year 10 – describe what tasks you need to complete to achieve your vision board – this will be your task check list to guide
you in your planning as you establish the small business
 What is your
Take the quiz
score….

ARE YOU PLANNING ON HAVING

YOUR OWN CLINIC ON
GRADUATION?
ARE YOU AN ACU OR CM STUDENT?
Or are you planning on gaining employment in a clinic to get more experience?