Suggestions for CSR Communication

Type of communication NGOs Employees Shareholders Media

Regular dialogue    
CURRENT

Shared Feedbacks  

Annual Report & Sustainability

 
Summary

Limit the misunderstanding between stakeholders

More precise and focus on communication content

Enhance two-way communication between the bank and stakeholders

More transparency about sustainable finance plans

Group’s Opinions
Overall, Standard Chartered bank has good CSR strategy and has financial capabilities to deploy CSR activities on big scale.
However, most of CSR activities are not resonated and opaque communication cause counterproductive effects to brand
reputations.

CSR Communication
• Standard Chartered should focus on two-way communication, CSR Standards
transparency and improve the content of CSR communication to be
more precise and focused. • Standardized CSR activities with principle base and
certificate that are more relevant to the bank’s business
Innovative CSR Initiative and commitments.

• Suggestion of initiative impact model, this would helps SCB to

enhance its competitive edge its crucial markets.