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• Garvin (1987)

• 1. Performance:
•  Will the product/service do the intended job?
• 1. Reliability:
•  How often does the product/service fail?
• 1. Durability:
•  How long does the product/service last?
• 1. Serviceability:
•  How easy to repair the product / to solve the
• problems in service?

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