INTERNATIONAL STRATEGY

OF
RED BULL

PRESENTED
BY
MINAL S. PAWAR
 Development History

Worldwide
Dietrich Mateschitz Earned 43% of market record
Entered Germany
discovered Krating First International share for energy drinks of
&
Daeng Sales begun in Austria Competition 7.5 billion cans
UK market

1982 1984 1987 1992 1994 1997 2000 2005 2015 2018 2019

Red Bull GmbH First Entered Debuted

Foreign Market - USA as Launched new line of
founded in Austria
Hungary market F1 Team organic sodas.

2
 SLOGAN:

“RED BULL GIVES YOU

WINGS…”

3
 Marketing Strategy of Red Bull

Youth Adults Top Athletes Students

TARGET
AUDIENCE

Busy
Drivers Teenagers
Professionals
4
 International Strategy of Red Bull

 Host extreme sport

events.
 Sponsoring the sport
events all around the world.

“Event
Marketing
Strategy”

5
 Red Bull Today

◉ Red Bull sold a record of 7.5 billion cans worldwide, with

strong growth in emerging markets like brazil, India, and
Africa.
◉ Expansion continues as well with Influencer Marketing.

6
 CONCLUSION

◉ Excellent example of how a brand works.

◉ Red Bull was a trailblazer in the energy drinks category.
◉ A live example of to evolve the marketing strategy.

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THANK YOU !