BY

KING DAVID
 Introduction
Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health Products
subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan
remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired
the UK brand in the same year.
 In India the Complan brand is owned by the Zydus Wellness.
Complan was ranked 1st among India's most trusted nutritional brands and
subsequently, according to the Brand Trust Report 2013, Complan was ranked 3rd
among India's most trusted nutritional brands. In 2014 however, Complan was ranked
4th among India's most trusted nutritional brands according to the Brand Trust Report
2014, a study conducted by Trust Research Advisory, a brand analytics company.
Competitor
 To keep the price economical for the target
audience

Strategics
To maintain the Brand Positioning and make it
to over more 
come

Attractive to the consumers

Keep coming out with Innovative Keep a check on the Competitors
packing as it attracts the kids and their Marketing Strategics
 Different
Extensions

• Creamy Classic
• Pista Badam
• Royale Chocolate
• Kesar Badam
 OPPORTUNITIES

The main competitor And that's why they

for complan is searching and by
Horlicks and other are analyising and by
minor competitors R&D getting upgrade
UPGRADED
PRODUCTS

• In these two there are

different Flavours
 GROWTH IS
TEACHING HIM/HER TO FLY
HIGH, WITHOUT WORRYING
ABOUT WINNING OR LOSING