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CONSUMER BEHAVIOR

A GIFT TO MY PARENTS 25TH


ANNIVERSARY
Every year I used to gift my parents with a surprise things for their anniversary.

This year is very special because it is 25th anniversary.

I am so excited that what gift I want to buy and surprise my parents

They are going to celebrate their SILVER JUBILEE so me and my sister going to
celebrate in the special manner
DECIDING WHAT TO BUY
• First of all I will discuss with my sister.
• Then we will fix the budget, that how much we can offer.
• WHAT FATHE LIKES AND WHAT MOTHER LIKES
• May be silver or gold Ring
DECIDING WHERE TO BUY
• Going many shops
• In some the budget is high
• In some the qualities are good
• When the price and quality is satisfyed
RESPONSIBLE FOR THE PURCHASE
DECISION
• Budget
• Quality
• Design
RESPONSIBLE FOR PAYMENT
• Me and my sister will be sharing the money
• I will be giving my savings given by my parents
• My sister will paying with her earnings
• Through BHMI UPI or Card or Cash in hand
WHEATHER ONLINE SHOPPING
• Checking price

• Product details
ABOUT BRAND MODEL
DEALERSHIP
IMPORTANCE OF SERVICE IN
DECISION MAKING PROCESS

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