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    10 views24 pages

    Fundamentals of Social Media

    Uploaded by

    Swati Ghatol
    Own right

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    Social Media

    Marketing
    Basics of Social Media Marketing
    1. SMM employs social networking sites as a marketing tool for promoting
    products and services

    2. Main aim is to produce content that can be shared over the social network.
    3. Helps a company to increase its brand exposure and customer base

    4. It is feasible for a business to attain required traffic & attention through social
    media sites

    5. For Ex: Twitter is designed to let users share precise messages & updates
    6. Facebook allows to create a profile, share pictures & videos etc.

    7. Organizations can employ social media tools for driving leads & sales
    Benefits

    1. Brand Building
    2. Attracting Target Market
    3. Maintaining Customer Relationships
    4. Improving Business Processes
    5. Reducing Advertising Cost
    6. Finds Selling Opportunities in following ways –
    Determining the finest method to establish a connection
    Refurbishing the image of the brand
    Developing a healthy relationship
    Disadvantages

    1.Posting Negative Reviews

    2.Time Consuming

    3.Delayed return on investment


    Basis of Difference Traditional Media Marketing Social Media Marketing

    Cost TMM platforms such as TV & SMM is affordable. Most of the


    radio are very expensive. Small platforms are free
    sized businesses are unable to
    afford their cost
    Target Audience Targets masses. Special category A business can target selected
    of customers not considered. customers using SM channels.

    Availability of Feedback Immediate feedback not available Feedback is easily & quickly
    available
    Reach Extensive Reach. Geographical Restricted to people who have
    barriers are very limited internet access

    Front Face Celebrities are chosen to endorse Mostly users & peers endorse
    the brands brands

    Nature of content Content is generated by the brand, Content is generated by both brand
    purely from a promotional angle and its impressed & unimpressed
    users
    Top Social Media Marketing Platforms

    FACEBOOK
    LINKEDIN
    TWITTER
    INSTAGRAM
    SOCIAL MEDIA LANDSCAPE IN
    INDIA
    FACEBOOK SERVICES

    Facebook Fan Pages

    Facebook Groups

    Facebook Events

    Facebook Live
    Types of Creating Ads

    1. Carousel Ads
    2. Instant Experience
    3. Slide Show Ads or Video Ads
    4. Lead Generation Ads
    5. Offers
    6. Post Engagement
    7. Event Response
    8. Page Likes
    CAROUSEL ADS
    Facebook Instant Experience
    Facebook Pixel :
    • a snippet of JavaScript code that allows you to track visitor activity on
    your website.
    • Makes Conversion Tracking, Optimization and Remarketing easier to
    access.

    • In order to implement the pixel, you will need:


    1. Access to your website's code base
    2. Your pixel's base code or its ID
    3. Access to the Facebook Ads Manager

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