Integrity is doing what is right even if no one is looking

Welcome to Teacher
Rochelle’s class

ABM
Class

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Lord God, Thank you so much for giving us
another day to study and prepare. Thank you for
giving us the chance to continue learning amidst
the pandemic which cause a lot changes in our
lives. Lord fill us with your wisdom, knowledge
and understanding. Give us good memory so that
we might understand and remember what we are
going to study now. These we pray in the name of
Jesus Christ our Lord. Amen
 Come to class early
Dress Appropriately
Use your full name when you enter in the classroom
Set your microphone to mute
Participate
Always show respect
In case there is an urgent matter use the chat box
“
1. To be able to define branding
2. To create a brand name and logo for it
3. To help in the promotion of a product
 “
When people use your brand
name as a verb, that is
remarkable”

Meg Whitman
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According to Canon, Perrault, and McCarthy
(2008) Branding means “the use of a name, term,
symbol, or design – or a combination of these – to
identify a product.
It encompasses the use of brand names,
trademarks, and practically all other means of
product identification.

A brand combines dimensions

that differentiate the offerings
designed to meet similar need.
Brand name is a word, letter or a
group of words or letter.

Examples are: Air21; Datu Puti, TV5:

PLDT; Fashion21; Mr.Clean and the
likes.
Trademark is a legal term. It refers to any kind of sign or symbol
which is used to recognize and distinguish products and goods from
several organizations. It helps the end-user to identify the brand. It is
a way to claim ownership of your product and idea.
Short and simple, easy to spell and read, easy to
recognize and remember, easy to pronounce,
can be pronounce in only one way, and can be
pronounced in all languages (for international
markets)
1. Research your target audience and your competitors.
2. Pick your focus and personality.
3. Choose your business name.
4. Write your slogan.
5. Choose the look of your brand (colors and font).
6. Design your logo.
7. Apply your branding across your business and evolve it as you
grow.
Group Work:
Group the class into 4. You are to market your
product/services. Develop a brand name and a logo for it.
(remember to apply the characteristics of a good brand name
and how to build a brand)

Group 1: Food
Group 2: Clothing
Group 3: wellness and Spa
Group 4: printing shop
Use the thumbs up thumbs down button
for the following sentences. Thumbs up if
its correct and thumbs down if its wrong.

A brand combines dimensions that

A brand combines dimensions that
differentiate the offerings designed
differentiate the offerings designed
to meet similar need.
to meet similar need.

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Research your target audience
Research your target audience
and your competitors.
and your competitors.
Trademark is not a legal term
Trademark is not a legal term

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Branding encompasses the use
Branding encompasses the use
of brand names, trademarks,
of brand names, trademarks,
and practically all other means
and practically all other means
of product identification.
of product identification.
Brand name is used for
Brand name is used for
identification only.
identification only.

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REAL APPLICATION OF BRANDING :

● Branding is all about making differences.

● To brand a product it is essential to teach consumer
“who” the product is – by giving it a name and using
other brand elements to help identify it – as well as
“what” the product does and “why” consumers should
care.
Explain the meaning of branding

Differentiate brand name from trademark.

Describe the importance of branding from

entrepreneurs who will start their business.
1. Trademark
2. Branding
“
1. It includes only those words, symbols or
marks that are legally registered for use by a
single company.
2. the use of a name, term, symbol, or design –
3. Brand Name or a combination of these – to identify a product.
4. Identification 3. is a word, letter or a group of words or letter.
5. Verification 4. To differentiate a particular product or service
from other like or similar brands.
5. To authenticate that a product or services is
the genuine or desired article.
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Reflection:
What is the importance of
branding to a product or
services?
 Thanks!
roceldelrosario25@gmail.com

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