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  • Input Stimulus Perceptual Constructs Learning Constructs Output

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    Himanshu Dargan
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    howard sheth model

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views1 page

    Input Stimulus Perceptual Constructs Learning Constructs Output

    Uploaded by

    Himanshu Dargan

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    INPUT PERCEPTUAL LEARNING

    STIMULUS OUTPUT
    CONSTRUCTS CONSTRUCTS

    Significative Intention Purchase


    Quality
    Price Search
    Different Confidence
    Service
    Availability Intention

    Attitude
    Stimulus Attitude
    Symbolic
    Quality Ambiguity
    Price
    Different Brand
    Choice
    Service Motives Compreh
    Criteria Brand
    Availability ensive
    Comprehension

    Attenti Perceptua
    Social on l Bias Satisfaction Attention
    Family
    Reference
    Group
    Social Class

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