GLOBALIZATION

Nguyen Thi Nhung (Ms.)

Faculty of Commerce
 LECTURER INFORMATION

Nguyen Thi Nhung (Ms)

Master degree from Fulbright University Vietnam

5 year translator/interpreter, 3 – year lecturer, 3 – year bank employee

8 year – English tutor (IELTS and TOEFL iBT)

A person who can’t be bought. Always high demanding.

Contact: nguyenthinhung@vanlanguni.edu.vn and 0977 026 129

 CONTENT

Course orientation and agreement Global Business Environment Global economy by figures

Instructor/Lecturer’s demands:
• Knowledge • Definition of globalization KOF Index of Globalization
• Skills
• Attitude
• Key players in International Bzn Trade changes
Rules of game • Import and export
• Rewards • Transport and communication
• The Go ahead for International costs
• Penalties
Bzn • Others
Students’ demands • Criticism of globalization:
• (Negotiation) • Jobs GNI, HDI, and GDP
• Wages and Income inequality
Lecture preparation • Culture
• Materials • Sovereignty
• Facilities • Environment
 LEARNING OBJECTIVES

Identify the types of companies active in international

business
Explain globalization and how it affects markets and
production
Detail the forces that are driving globalization
Outline the debate over globalization’s impact on several
aspects
Key take-aways in the lesson
APPLE – A SUCCESSFUL STORY ON GLOBALIZATION
 WHAT IS GLOBALIZATION?
Peterson Institute for I. Economics
It is the word used to describe the growing
interdependence of the world’s economies,
cultures, and populations, brought about by
cross-border trade in goods and services,
technology, and flows of investment, people, and
information.
GLOBALIZATION:
Trend toward greater economic, cultural,
political, and technological
interdependence among national
institutions and economies.
(by John J. Wild and Kenneth L. Wild)
International Monetary Fund (IMF)
Economic globalization refers to the increasing
integration of economies around the world,
particularly through the movement of goods,
services, and capital across borders together with
the movement of people (labor) and knowledge
(technology) across international borders.
Investopedia
Globalization is the spread of products,
technology, information, and jobs across national
borders and cultures. In economic terms, it describes an
interdependence of nations around the globe fostered
through free trade.
 HISTORY OF GLOBALIZATION

European and Asian migrants reached America

Great Silk Road (114 BCE – 1450 CE)

EVIDENCE OF FOREIGN TRADE IN VIETNAM?

7
 HISTORY OF GLOBALIZATION

Mercantilism (Chủ nghĩa trọng thương): Europe (1600s – 1800s) – maximize the exports of a
nation
Mid-1800s – 1920s: Europe and America
Following centuries of European colonization and trade activity, that first “wave” of globalization was
propelled by steamships, railroads, the telegraph, and other breakthroughs, and also by increasing
economic cooperation among countries  World War I.
World War II end – Marshall Plan (1948) – the second wave of globalization
Main beneficiaries: UK, France, West Germany, and other 18 countries.
Industrial revolutions (I, II, and III)

WHERE WAS VIETNAM AT THAT TIME?

 GLOBALIZATION OF MARKETS

It refers to the convergence in buyer preferences in markets around the world.

Products marketed in all

countries essentially
without any changes.
E.g: iPad, iPhone, Intel,
This trend Your turn
Boeing, HSBC,
is occurring in Tell me some
KPMG, Unilever,
many products brand names of
KFC, Harry Potter
categories (consuming universal products.
and so
goods, industrial products,
and business services. on.
 GLOBALIZATION OF MARKETS AND BENEFITS

Globalization of markets is good for whom?

Make an identical product for global market and then
Reduce By standardizing certain marketing
simply design different packaging and adv contents
marketing costs activities.
with local languages.

Create new
When home markets is small or Internet users in US and new market in China. Israeli
market
become saturated. electric cars are sold in other countries.
opportunities

Universal but seasonal products can

Levels uneven
diversify markets, increasing Swim wear and sunblock lotions.
income streams
company’s turnovers.

Companies must constantly monitor

Local buyers’ Soft drinks, fast food, and other consumer goods with
the match between the firm’s
needs small modifications to better suit local tastes.
products and markets.

Development balance between

Globle Forces from: media, consumer communities, and
current needs and the own needs of
sustainability responsible enterprises. “Reduce, reuse, and recycle.”
future generations.
 GLOBALIZATION OF PRODUCTION

It refers to the dispersal of production activities to locations that help a

company achieve its cost-minimization or quality-maximization objectives for a
good or service.
Make an identical product for global market and then
Access lower By standardizing certain marketing
simply design different packaging and adv contents
cost workers activities.
with local languages.

Create new
When home markets is small or Internet users in US and new market in China. Israeli
market
become saturated. electric cars are sold in other countries.
opportunities

Universal but seasonal products can

Levels uneven
diversify markets, increasing Swim wear and sunblock lotions.
income streams
company’s turnovers.

Companies must constantly monitor

Local buyers’ Soft drinks, fast food, and other consumer goods with
the match between the firm’s
needs small modifications to better suit local tastes.
products and markets.
KEY PLAYERS IN INTERNATIONAL BUSINESS

 Your findings?
VIETNAM – WHAT HAPPENED AND WHAT WILL BE?

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