WALMART Inc

Data mining
• Walmart uses data mining to discover patterns in point of sales data.

• Data mining helps Walmart find patterns that can be used to provide product
recommendations to users based on which products were bought together or
which products were bought before the purchase of a particular product.

• Effective data mining at Walmart has increased its conversion rate of

customers. 

2
3
 example of effective data mining at Walmart  

1. finding that Strawberry pop-tarts sales increased by 7 times before a

Hurricane. After Walmart identified this association between Hurricane
and Strawberry pop-tarts through data mining, it places all the Strawberry
pop-tarts at the checkouts before a hurricane.

2. during Halloween, sales analysts at Walmart could look at the data in real-
time and found that thought a specific cookie was popular across all
walmart stores, there were 2 stores where it was not selling at all. The
situation was immediately investigated and it was found that simple
stocking oversight caused the cookies not being put on the shelves for
sales. This issue was rectified immeadiately which prevented further loss
of sales.

4
 Social media of Walmart

Social media has become one of the main

channels of marketing, promotional campaigns
and customer engagement for most brands

Walmart uses the social media account for

promotions as well as branding

Walmart is the world’s largest public

corporation, biggest private employer and
largest retailer. It is still a family-owned
business.
5
5
 Walmart also has a big social media presence. Walmart has: 

 34,000,0000+ Facebook Likes  SEGMENT BY AUDIENCE INTERESTS:

 210,000+ Twitter Followers on @Walmarthub   USE SOCIAL MEDIA NATIONALLY AND

LOCALLY
 33,000+ Followers on Pinterest
 MAKE YOUR BLOG A COMMUNITY AND KEEP
 20 bloggers called “Walmart Moms.” IT REAL

 START WITH A GOAL  ENGAGE FREQUENTLY

 ESTABLISH GUIDELINES:  LISTEN TO THE DATA

 HAVE A PURPOSE FOR EACH SOCIAL

NETWORK:
 Walmart’s olap operation
• OLAP stands for Online Analytical
You can also split your content Processing Server.
Time
(Quarters) Q1 • It is a software technology that
Q2 allows users to analyze information
Q3 from multiple database systems at
Q4 the same time.
India
• It is based on multidimensional
(Counties)

United States
Location

data model and allows the user to

Mexico query on multi-dimensional data .
Canada
• OLAP databases are divided into
arden items

Electronics

one or more cubes and these cubes

Pet supplies

Jewellery

are known as Hyper cubes.

Products
7
 Drill down
You canoralso split your content •  In drill-down operation, the
In two three columns
less detailed data is converted
Time Jan into highly detailed data.
(Month) Feb
Mar
.. • It can be done by:Moving
.. down in the concept hierarchy
Dec

India • Adding a new dimension In the

(Counties)

United States cube given in overview

Location

Mexico section, the drill down

operation is performed by
Canada
moving down in the concept
hierarchy of Time dimension
Garden items

Electronics
Pet supplies

Jewellery

(Quarter -> Month).

Products
8
8
 Roll up
 It is just opposite of the drill-down
You can also split your content operation. It performs aggregation
Time on the OLAP cube. It can be done
(Quarters) Q1 by:Climbing up in the concept
Q2
hierarchy AND Reducing the
Q3
dimensions
Q4

Delhi  In the cube given in the overview

Chicago section, the roll-up operation is
Location

performed by climbing up in the

(Cities)

New York concept hierarchy

Toronto of Location dimension (City ->
Country).
arden items

Electronics
Pet supplies

Jewellery

Products
9
 Slice
Use charts to explain your
ideas • It selects a single
Dehli dimension from the
OLAP cube which results
in a new sub-cube
New York
creation.
(Countries)
Location

Toronto • In the cube given in the

overview section, Slice is
performed on the
Vancouver dimension Time = “Q1”.
Pet supplies

Garden items

Electronics

Jewellery
(Products)

10
 Dice
Time •  It selects a sub-cube from the
(Quarter) Q1 OLAP cube by selecting two
Q2 or more dimensions.

• In the cube given in the

Toronto
overview section, a sub-cube
is selected by selecting
Location following dimensions with
(Cities) criteria: Location = “Toronto
Vancouver ” or “Vancouver”.
Time = “Q1” or “Q2”
Pet supplies

Jewellery

(Products)
 Thank you !
JHANVI SHAH

Enrolment
207050592012

12