Professional Documents
Culture Documents
PRESENTED BY,
SUGEERTHI G
2020614033
INTRODUCTION
Crown
Hair ornament
Flower ornaments
Corsages
Boutonnières
12
3/29/2017
Dry Flower
Basket
FLOWER ARRANGEMENTS IN SEALED
GLASS CONTAINERS
OBJECTIVES OF VALUE ADDITION
To improve quality.
To enhance selling.
Increase export.
NEED FOR VALUE ADDITION
To empower the farmers and other weaker sections of society especially
women through gainful employment opportunities and revitalize rural
communities.
To provide better quality, safe and branded products to the consumers.
Unique - The product we develop should be one of its own kinds for which
crop and variability indigenous to our country should be exploited.
Novelty - The product should be new and unusual like blue or black rose
and likewise so that no one can compete.
High value - The product should have high value for low volume for ease
of trading and distribution and the extracts from Indian spices and herbal
medicinal plants can fulfill this requirement.
CHOICE FOR VALUE ADDITION
1. A unique product
2. An enthusiastic promoter of the product
3. The right kind of labeling and packaging
4. Aggressive marketing
5. A full time presence on the farm
6. Strong agricultural or livestock knowledge
7. Ability to cater to customers
8. Assistance from agencies and universities
9.A strong relationships with the local community
10.Safe food handling and food safety regulations
11.Product liability insurance
CHALLENGES
Knowledge of standards
3. The main export markets for indian dry flower industry are USA,
Netherlands, UK and Germany.