DIGITAL MARKETING

Brands

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Social Media
Twitter (In Facebook (In Instagram (In YouTube (In
Millions) Millions) Millions) Thousands)
Pizza Hut 1.6 40 1.8 84.3
Subway 2.3 23 1.4 93
Dominos 1.3 21 1.7 96.2
McDonalds 4.2 81 4.1 570
Burger Kings .94 8.6 1.9 109

Social Media Followers

(In Millions)
90
80
70
60
50
40
30
20
10
0
Pizza Hut Subway Dominos McDonalds Burger King
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Twitter Facebook Instagram Youtube
 SOCIAL MEDIA STRATEGY
Twitter is primarily used for customer service.

Post topical information, as well as other bargains and offers, on Instagram.

On Friendship Day, I generated engagements with customers and other brands.

Facebook has similar stuff to Instagram.

YouTube is frequently used in social initiatives, such as those promoting inclusivity.

Twitter: Twitter is where Burger King expresses itself, criticises its competitors, invites Wendy's
to prom, and, of course, roasts its audience.

Burger King generally posts product-focused content on Facebook. SOCIAL

Instagram: Instagram's strategy focuses only on their relevant product, which is communicated
through visually appealing posts. MEDIA

They use humorous tweets to engage their customers and know how to win people's hearts.
For example, they recently announced that Mirabai Chanu would receive a lifetime supply of
pizza in honour of her Olympic silver medal.

YouTube: They use normal folks in their advertising to connect with their audience and make
things relatable.

Instagram: They have a high level of engagement on Instagram and use clever memes to
engage their target demographic.

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 SOCIAL MEDIA STRATEGY

SOCIAL
MEDIA

Twitter is a social media platform that allows users to share funny tweets and conversations
with other well-known brands.

Instagram can be used to promote items, special offers, and contests.

Adhere to the idea of "moment marketing."

For example, posts about the Olympics on Facebook: Facebook has a large following and
posts the same stuff as Instagram.

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THANK YOU