RURAL

MARKETING

Group 5:
Naitry Daftary (20PGP055)
P Vamsi Gupta (20PGP149)
Shreya Nagpal (20PGP215)
GOING RURAL
1. Flipkart Wholesale

• Flipkart Wholesale has entered Bihar with doorstep

delivery for local fashion retailers
• Will now be available to tier-3 cities like Purnea,
Katihar, Munger, Madhubani Bhagalpur and
Muzaffarpurand Patna
• This will boost MSME fashion suppliers through PAN
India supply chain integration
• Retailers in 7 cities of Bihar, who couldn’t go to
Fashion Mandis can now leverage Flipkart Wholesale
and can avail discounts on bulk orders

Reference: https://ruralmarketing.in/stories/flipkart-wholesale-enters-bihar-with-doorstep-delivery-for-local-fashion-retailers/
 2. Malabar Gold and Diamonds
• Plans to go rural, anticipating good agricultural
produce
• A good monsoon and higher kharif crops will help
revival of rural gold demand
• Retailers are taking adva​ntage of the fact that several
smaller players had to shut their shops due to covid,
leaving space for organized players to step in

Reference:
https://www.google.com/amp/s/m.economictimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/even-in-pandemic-big-retail-jewellers-ad
3. Netafim
• Netafim India engages close to 10,000 farmers through digital
marketing
• Campaigns like Krishi Samvaad, Netafim Ki Paatshala are the
means to engage with farmers
• Pre-sowing related advisory services

Reference https://ruralmarketing.in/stories/netafim-india-engages-nearly-10000-farmers-through-digital-marketing/ 
4. HESA – Connecting Bharat
and India Phygitally
• An integrated rural marketplace for buying
and selling of products and services
• Creates local sales force and ensures
distribution and delivery
• Doorstep access
• Core offering is a physical network of
village-level micro entrepreneurs called
“Hesaathis,” spread across villages and
connected through the tech platform. The
main role of the Hesaathi is to build a
network and establish smooth
communication among both parties

Reference https://yourstory.com/2021/05/hyderabad-bootstrapped-startup-create-amazon-rural-india-hesa/amp  
 5. Nestle

• Aiming to reach an unprecedented 120,000 villages by 2024 with

new offerings, targeted messaging and higher penetration
• Shifting from urban centric business model

Reference
https://www.google.com/amp/s/wap.business-standard.com/article-amp/companies/nestle-shifts-focus-bets-big-on-rural-as-ur
ban-growth-dwindles-121022600957_1.html
6. Mahindra & Mahindra Financial Services

• An NBFC focusing on rural and semi-urban sectors

• Largest Indian tractor financer

Reference https://www.5paisa.com/blog/5-stocks-to-benefit-from-modi-s-rural-focus-policies
7. Sanvid: By Aarav Solutions

• Initiative to provide equal learning

opportunities in Digital Technology in
Rural India
• Pain points in rural areas: Zero/Basic
level of information technology
knowledge, Inadequate infrastructure
• Sanvid solves this by:
-Offering an educational framework
that provides essential career skills.
Eg: Spoken English, Growth Mindset,
Financial Management
-Provides access to devices and
internet services

Reference: https://ruralmarketing.in/stories/aarav-solutions-launches-edtech-initiative-sanvid-for-rural-students/
8. Nand Ghar Telemedicine Programe by Vedanta

• Bringing healthcare to doorstep

in rural India
• Offering medication to
community members by
providing quality healthcare at
doorstep in rural India
• Focus on increasing awareness
among the members and
holding regular health camps

Reference: https://ruralmarketing.in/stories/centre-vedanta-launch-nand-ghar-telemedicine-program-for-anganwadis/
9. Beginnen Media’s New Channel for Rural India

• Growth of the number of TV sets

owned in Rural India has outpaced
growth of TV sets in Urban Areas
• Content choices for rural audience is
less
• A new channel Azaad Tv seeks to
bridge that gap by providing content
specially curated for Rural India
• Channel Philosophy: “People first,
Rural First”

Reference: https://ruralmarketing.in/stories/centre-vedanta-launch-nand-ghar-telemedicine-program-for-anganwadis/
 •Mars Wrigley is focusing on penetrating into rural and
10. Mars Wrigley: semi-rural regions
Introducing low- •More resource allocation for better operations and
distribution
priced products for •Introduction of lower price variants : Introcution of Orbit
Rural India and Doublemint at Rs 1 price point to increase category
penetration
Reference: https://www.thehindubusinessline.com/companies/mars-wrigley-india-wants-a-bigger-bite-of-the-rural-market-with-low-priced-products/article34789943.ece