Media and

Information
Languages
 Media Language
is the way in which the meaning of a
media text is conveyed to the audience.
 Media language
Written Language
 is an invention in that it must be taught
to children, who will pick up
spoken language (oral or sign) by exposure
even if they are not specifically taught.
 Media language
Verbal Language
In media areas such as television, radio
and film. How the language is delivered
and its context used are important factors
in the way meaning is generated for the
audience.
 Media language
Non -Verbal Language
It includes implicit messages, whether
intentional or not, which are expressed
through non-verbal behaviours.
 
Visual Language
is defined as the creative combining of
words and images within defined shapes
and structures. It can be used to simplify
difficult concepts, illustrate deeper
meaning or assist in collaborative thinking.
 Media language
Aural Language
refers to the ear or hearing, and oral to
the mouth or speaking. Something verbal
is expressed in words, either spoken or
written. 
 Media language

Difference between the Diegetic and

NON Diegetic Sounds
 Media language
Diegetic Sounds
Is any sound presented as originated
from source within the film’s world.
Diegetic sound can be either on screen
or off screen depending on whatever its
source is within the frame or outside the
frame
 Media language
Non Diegetic Sounds
Sound whose source is neither visible on
the screen nor has been implied to be
present in the action.
  Media language
Semiotics
is an investigation into how meaning is
created and how meaning is
communicated. Its origins lie in the
academic study of how signs and symbols
(visual and linguistic) create meaning.
Codes and Conventions
 Media language
Codes
A set of conventions through which we
make sense of a media text . Various codes
include visual , technical auditory and
written .
 Technical codes
are all the ways in which equipment is used
to tell the story in a media text.
 Media language
is
Technical Codes in media include:
the way in which the meaning of a media text is
conveyed
• to the audience.
• Camera work
Camera work
• Editing
• Audio
• Lighting
 Media language
Symbolic Codes in media include:
• Setting
• Mise en Scence
• Acting
• Colour
 Media language
Written Codes
use of language style and textual layout.
Headlines
Caption text
Speech bubbles
Subtitles
 Conventions
the established and socially accepted ways
of doing things. In media, these the styles and
approaches that have been standardized into
the content.
 Media language
Technical Convention
this is applied on technical areas, such as
the length of films, series, tv shows and
music videos.
 Media language
Genre Convention
A typical or standard trope of plot,
setting, character, icon, theme or effect in
a genre story.
 Media language
Form Convention

Julius Schwartz
 Media language
Form Convention
are the certain ways we except types
of media’s codes to be arranged.
Skyline/Stripline
Masthead

Main Cover Line

Main Image
Cover Line
Barcode
Title and credit
sequences
Video Game Tutorial
The End
Extreme Long Shot
Medium Close Up
Long Shot