GROUP MEMBERS

❏ Areeba Faisal
❏ Ayesha Imran
❏ Isha Imran
MISS NASREEN LALANI
 RETAILER
“Retailing includes all activities directly related to the sale
of goods and services to the ultimate consumer for
personal,not business use”

William.J.STANTON
“Retailing includes all form of sailing to the ultimate
consumer”

Clark and Clark

 TYPES OF RETAILER
1-small scale retailer 2-large scale retailer

a- Departmental store

b- Multiple shop

c- Mail order

d- Consumer co-operative
stores

e- Supermarket

f- Hire purchase shop

 DEPARTMENTAL STORE
DEFINITION:

“It is a large sized store with many separate departments of

product under one roof and ownership”

FEATURES:

1-It is run and control by central management.

2-It aims to provide a complete range of goods under one roof.

3-prices are clearly marked and goods are placed very attractively.

4-goods are sold at fixed prices and credit and debit cards are also
accepted.

ADVANTAGES:

1-bulk buying

2-variety of product

3-economical advertisement.

4-provides convenience and facilities to consumer.

DISADVANTAGES:

1-Excessive expenses.

2-high rate of wastage and pilferage.

3-high rent.

4-No direct contact with customer.

 MULTIPLE SHOP
DEFINITION:
“A multiple shop consists of a number of similar shops owned by a single business firm”

JAMES STEPHENSONS

FEATURES:
1-uniformity of kinds.

2-centralized management.

3-fix prices.

4-open display.
ADVANTAGES:
1-high quality products.

2-bulk purchasing.

3-better service.

4-better merchandising practices.

DISADVANTAGES:
1-Slow implementation of decisions.

2-lack of personal interest.

3-non provision of credit facilities.

 SUPERMARKET
DEFINITION:

“A supermarket is a departmental retail store usually handling a variety of merchandise”

PHILIPS AND DUNCAN

FEATURES:

1-wide variety

2-supply of goods really run short

3-self-service

4-one stop shopping

ADVANTAGES:
1-less price.
2-reduce wage cost
3-skilled staff
4-provides amenities.

DISADVANTAGES:

1-High rate of wastage and pilferage.

2-No personal services.

3-large capital.
 MAIL ORDER HOUSE
DEFINITION:
“The definition of a mail-order house is a company that sells or manages mail-order
advertising or a mail-order business.”

FEATURES:
1-elimination of middlemen.

2-non-store retailing
3-effective advertisement.
4-only selected goods are sold.
ADVANTAGES:
1-less capital need.

2-A wide market.

3-home delivery.

4-less risk of bad debts.

DISADVANTAGES:
1-high postage cost.

2-lack of personal contact.

3-scope of fraud,inconvenience.

4-rely wholly upon catalogues.

 DISCOUNT HOUSE
DEFINITION:
“Discount house are the stores that sell a variety of goods at considerable discounts.”

FEATURES:
1-they are setup as a public company and work independently of all other financial
institutions.

2- they ensure adequate liquidity.

3-it deals with national and foreign brands.

4-their location is in the area that offers low rented buildings.

ADVANTAGES:
1-discount house help to stabilize the money market rate and prevent monetary losses.

2-it provide liquidity in the market.

3-they provide a market for treasury ,commercial bills government guaranteed securities.

4- they borrow from bank at lower rates than the return on investment ,called Profit.

DISADVANTAGES:
1-the perception of your business’s quality suffers.

2-dropping your prices can lead to price war.

3-dropping your prices kills your profit margin.

 CONSUMER CO-OPERATIVE STORES
A consumer cooperative stores is a retail unit owned, controlled by consumer.Any consumer
can join the consumer cooperative stores by buying its shares.

FEATURES:
1- each member has only one vote irrespective of his shareholding.

2-members get dividend in proportion to their shares held in cooperative stores.

3-cooperative stores run by the consumer themselves for their mutual benefits.

ADVANTAGES:
1-thet are located conveniently in residential area.
2-goods are sold without alteration

3-no irregularities in measurements of goods.

4-middlemen is eliminated.

DISADVANTAGES:
1- door delivery and other facilities are not proper.

2-enough publicity is not given.

3-less requisite in managers and salesmen.

4-managing persons re not honest usually.

 HIRE PURCHASE STORE
“Hire purchase is a way of buying goods gradually. You make regular payments until you
have paid the full price and the goods belong to you”

FEATURES:
1-the possession of goods is transferred to the buyer immediately

2-the payment is not made by buyer.

3-the installments in hire purchase intrest includes interest and repayments of principal.

ADVANTAGES:
1-items can repossessed if payments are not made
2-it allows for ownership of newer,better equipment.
3-no taxes.
4-it can paid off in most cases.

DISADVANTAGES:
1-it forces the transactions to cost more then it would otherwise.

2-not paying the requirement reduces a credit score.

3-There are fewer discounts available.

4-items can be repossessed if payments are not made.

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