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22 Immutable Laws of Branding - Al Ries - Marketing Is Building A Brand in The Mind of The Prospect
22 Immutable Laws of Branding - Al Ries - Marketing Is Building A Brand in The Mind of The Prospect
– AL RIES
• When Honda wanted to launch an expensive car, it didn’t call the brand Honda
Plus or Honda Ultra. It developed a new brand --- “ACURA”
• Time Inc became the world’s largest magazine publisher not by launching line
extensions of its core brand , but by launching totally separate publications
Time
Fortune (Not Time for business)
Life ( Not Time for Pictures)
Sports Illustrated (Not Time for sports)
Money ( Not Time for Finances)
People ( Not Time for Celebrities)
• Points to remember for sibling strategy
• All colours are not created equal in the eye of the beholder.
• Colors on the red end of the spectrum are focussed
slightly in front of the retinas in your eyes.
• Therefore a red color appears to move toward your eyes
while you are looking at it.
• Colors on the blue end of the spectrum, on the other hand
are focused slightly behind the retinas in your eyes.
• A blue color appears to move away from you.