LECTURE NOTES ON RESEARCH METHODOLOGY

Raad Hammodi Hasson ; PhD Parasitology.

 1
RESEARCH METHODOLOGY:

An Introduction:
 MEANING OF RESEARCH:

Research in common parlance refers to a search

for knowledge.
 Once can also define research as a scientific &

systematic search for pertinent information on a

specific topic.
In fact, research is an art of scientific investigation.
 Research is an academic activity and as such
the term should be used in a technical sense.
 According to Clifford Woody research
comprises defining and redefining problems,
formulating hypothesis or suggested solutions;
collecting, organizing and evaluating data;
making deductions and reaching conclusions;
and at last carefully testing the conclusions to
determine whether they fit the formulating
hypothesis.
OBJECTIVES OF RESEARCH
1. To gain familiarity with a phenomenon or to achieve new
insights into it (studies with this object in view are termed
as exploratory or formulative research studies);
2. To portray accurately the characteristics of a particular
individual, situation or a group(studies with this object in
view are known as descriptive research studies);
3. To determine the frequency with which something occurs or
with which it is associated with something else (studies with
this object in view are known as diagnostic research
studies);
4. To test a hypothesis of a causal relationship between
variables (such studies are known as hypothesis-testing
research studies).
 TYPES OF RESEARCH
 (i) Descriptive vs. Analytical:
 Descriptive research includes surveys and fact-finding
enquiries of different kinds.
 In social science and business research we quite often use the
term Ex post facto research for descriptive research studies.
 The main characteristic of this method is that the researcher
has no control over the variables; he can only report what
has happened or what is happening.
 The methods of research utilized in descriptive research are
survey methods of all kinds, including comparative and
correlation methods.
 In analytical research, on the other hand, the
researcher has to use facts or information
already available, and analyze these to make
a critical evaluation of the material.
 (ii) Applied vs. Fundamental:
 Applied (or action) research :
aims at finding a solution for an immediate
problem facing a society or an
industrial/business organization,

 Fundamental (to basic or pure) research:

is mainly concerned with generalizations and
with the formulation of a theory.
 (iii) Quantitative vs. Qualitative:

 Quantitative research is based on the

measurement of quantity or amount.

 Qualitative research, on the other hand, is

concerned with qualitative phenomenon, i.e.,
phenomena relating to or involving quality or
kind.
 (iv) Conceptual vs. Empirical:

 Conceptual research :
is that related to some abstract idea(s) or
theory.

 Empirical research ;
It is data-based research, coming up with
conclusions which are capable of being
verified by observation or experiment. We can
also call it as experimental type of research.
(v) Some Other Types of Research:

 One-time research or longitudinal research. In the former

case the research is confined to a single time-period, whereas
in the latter case the research is carried on over several time-
periods.
 Field-setting research or laboratory research or simulation
research, depending upon the environment in which it is to
be carried out.
 Clinical or diagnostic research. Such research follow case-
study methods or in-depth approaches to reach the basic
causal relations.
 Conclusion-oriented and decision-oriented. While doing
conclusion-oriented research, a researcher is free to pick up
a problem, redesign the enquiry as he proceeds and is
prepared to conceptualize as he wishes.
 The exploratory research or it may be
formalized.
 The objective of exploratory research is the
development of hypotheses rather than their
testing, whereas formalized research studies
are those with substantial structure and with
specific hypotheses to be tested.
 Historical research is that which utilizes
historical sources like documents, remains, etc.
to study events or ideas of the past, including
the philosophy of persons and groups at any
remote point of time.
RESEARCH APPROACHES
 Two basic approaches to research, viz.,
quantitative approach and the qualitative
approach .
 Quantitative approach sub-classified into
inferential , experimental and simulation
approaches to research.
 Qualitative approach to research is concerned
with subjective assessment of attitudes,
opinionsand behavior.
RESEARCH METHODS VERSUS METHODOLOGY

 Research methods or techniques, thus, refer to the

methods the researchers use in performing research
operations.
 Thus, when we talk of research methodology we not
only talk of the research methods but also consider
the logic behind the methods we use in the context
of our research study and explain why we are using
a particular method or technique and why we are
not using others so that research results are capable
of being evaluated either by the researcher himself
or by others.
THE DIFFERENCE BETWEEN METHODS AND TECHNIQUES OF
DATA COLLECTION
RESEARCH PROCESS GUIDELINE:
(1)
(1) formulating the research problem;
(2) extensive literature survey;
(3) developing the hypothesis;
(4) preparing the research design;
(5) determining sample design;
(6) collecting the data;
(7) execution of the project;
(8) analysis of data;
(9) hypothesis testing;
(10) generalisations and interpretation,
(11) preparation of the report or presentation of the results ,i.
e., formal write-up of conclusions reached.
1. FORMULATING THE RESEARCH PROBLEM:

 There are two types of research problems,

viz., those which relate to states of nature
and those which relate to relationships
between variables.
2. EXTENSIVE LITERATURE SURVEY:

 Once the problem is formulated, a brief

summary of it should be written down. It is
compulsory for a research worker writing a
thesis for a Ph.D. degree to write a synopsis
of the topic and submit it to the necessary
Committee or the Research Board for
approval.
 3. DEVELOPMENT OF WORKING HYPOTHESES:

 After extensive literature survey, researcher

should state in clear terms the working
hypothesis or hypotheses.
 Working hypothesis is tentative assumption
made in order to draw out and test its logical
or empirical consequences.
4. PREPARING THE RESEARCH DESIGN:
 The research problem having been formulated
in clear cut terms, the researcher will be
required to prepare a research design, i.e., he
will have to state the conceptual structure
within which research would be conducted.
 Research purposes may be grouped into four
categories, viz., (i) Exploration, (ii)
Description, (iii) Diagnosis, and (iv)
Experimentation.
 There are several research designs, such as,
experimental and non-experimental hypothesis
testing.
 Experimental designs can be either
 Informal designs (such as before-and-after without
control, after-only with control, before-and-after
with control)
 Formal designs (such as completely randomized
design, randomized block design, Latin square
design, simple and complex factorial designs), out of
which the researcher must select one for his own
project.
5. DETERMINING SAMPLE DESIGN:
 All the items under consideration in any field of
inquiry constitute a ‘universe’ or ‘population’.
 A complete enumeration of all the items in the
‘population’ is known as a census inquiry.
 A brief mention of the important sample
designs is as follows:
 (i) Deliberate sampling: Deliberate sampling is
also known as purposive or non-probability
sampling.
 (ii) Simple random sampling:
This type of sampling is also known as
chance sampling or probability sampling
where each and every item in the population
has an equal chance of inclusion in the
sample and each one of the possible
samples, in case of finite universe, has the
same probability of being selected.
 (iii) Systematic sampling: In some instances
the most practical way of sampling is to select
every 15th name on a list, every 10th house on
one side of a street and so on.

 (iv) Stratified sampling: If the population from

which a sample is to be drawn does not
constitute a homogeneous group, then
stratified sampling technique is applied so as
to obtain a representative sample.
 (v) Quota sampling:
In stratified sampling the cost of taking
random samples from individual strata is
often so expensive that interviewers are
simply given quota to be filled from
different strata, the actual selection of items
for sample being left to the interviewer’s
judgment.
 (vii) Multi-stage sampling:
This is a further development of the idea of cluster
sampling.

 (viii) Sequential sampling:

This is somewhat a complex sample design where
the ultimate size of the sample is not fixed in
advance but is determined according to
mathematical decisions on the basis of information
yielded as survey progresses.
6. COLLECTING THE DATA:

 Data can be collected by any one or more of

the following ways:
(i) By observation
(ii) Through personal interview
(iii) Through telephone interviews
(iv) By mailing of questionnaires
(v) Through schedules
7. EXECUTION OF THE PROJECT:

8. Analysis of data:
Requires a number of closely related operations such as
establishment of
 Categories
 Coding
 Editing
 Tabulation
 Analysis work after tabulation is generally based on the
computation of various percentages, coefficients, etc., by
applying various well defined statistical formulae.
 9. HYPOTHESIS-TESTING:

 Various tests, such as Chi square test, t-test, F-

test, have been developed by statisticians for
the purpose.
 Hypothesis-testing will result in either
accepting the hypothesis or in rejecting it.
10. GENERALISATIONS AND
INTERPRETATION

11. PREPARATION OF THE REPORT OR THE

THESIS
 3
RESEARCH DESIGN

 overall research design into the following

parts:
(a) the sampling design .
(b) the observational design .
(c) the statistical design .
(d) the operational design which deals with the
techniques by which the procedures specified
in the sampling, statistical and observational
designs can be carried out.
NEED FOR RESEARCH DESIGN

 Research design is needed because it

facilitates the smooth sailing of the various
research operations, thereby making
research as efficient as possible yielding
maximal information with minimal
expenditure of effort, time and money.
 FEATURES OF A GOOD DESIGN
 A research design appropriate for a particular research
problem,
 usually involves the consideration of the following factors:

(i) the means of obtaining information;

(ii) the availability and skills of the researcher and his staff, if
any.
(iii) the objective of the problem to be studied.
(iv) the nature of the problem to be studied.
(v) the availability of time and money for the research work.
IMPORTANT CONCEPTS RELATING TO RESEARCH DESIGN

1. Dependent and independent variables:

A concept which can take on different Quantitative values is
called a variable. As such the concepts like weight, height,
income are all examples of variables. Qualitative phenomena
(or the attributes) are also quantified on the basis of the
presence or absence of the concerning attribute(s).
 ‘continuous variables’. Age *
 ‘discrete variables’. sex**
 For instance, if we say that height depends upon age, then

height is a dependent variable and age is an independent

variable.
2.Extraneous variable: Independent variables
3.Control: One important characteristic of a good research
design is to minimize the influence or effect of extraneous
variable(s).
4.Confounded relationship: When the dependent variable is
not free from the influence of extraneous variable(s), the
relationship between the dependent and independent
variables is said to be confounded by an extraneous
variable(s).
5.Research hypothesis: When a prediction or a hypothesized
relationship is to be tested by scientific methods, it is termed
as research hypothesis. The research hypothesis is a
predictive statement that relates an independent variable to
a dependent variable.
6.Experimental and non-experimental
hypothesis-testing research:
When the purpose of research is to test a
research hypothesis, it is termed as
hypothesis-testing research.
It can be of the experimental design or of the
non-experimental design.
7. Experimental and control groups:
In an experimental hypothesis-testing
research when a group is exposed to usual
conditions, it is termed a ‘control group’,
but when the group is exposed to some novel
or special condition, it is termed an
‘experimental group’.
8. Treatments:
The different conditions under which
experimental and control groups are put are
usually referred to as ‘treatments’.

9. Experiment:
The process of examining the truth of a
statistical hypothesis, relating to some research
problem, is known as an experiment.
10. Experimental unit(s):
The pre-determined plots or the blocks,
where different treatments are used, are
known as experimental units. Such
experimental units must be selected (defined)
very carefully.
DIFFERENT RESEARCH DESIGNS
Different
Different research
research designs
designs can
can be be conveniently
conveniently described
described if if we
we categorize
categorize them
them
as:
as:
(1)
(1) Exploratory
Exploratory research
research studies;
studies; Exploratory
Exploratory research
research studies
studies are
are also
also termed
termed asas
formulative
formulative research
research studies.
studies.
(2)
(2) Descriptive
Descriptive And
And Diagnostic
Diagnostic research
research studies,
studies, (((survey
(((survey design
design ;; Several
Several methods
methods
(viz.,
(viz., observation,
observation, questionnaires,
questionnaires, interviewing,
interviewing, examination
examination of of records,
records, Cohort
Cohort
{incidence},cross
{incidence},cross sectional
sectional {prevalence},
{prevalence}, andand case-control
case-control studies
studies etc.),
etc.),
 Descriptive
Descriptive research
research studies
studies areare those
those studies
studies which
which are are concerned
concerned withwith
describing
describing the
the characteristics
characteristics ofof aa particular
particular individual,
individual, or or of
of a
a group,
group,
 whereas diagnostic research studies determine the frequency with which
whereas diagnostic research studies determine the frequency with which
something
something occurs
occurs or
or its
its association
association with
with something
something else.
else.
(3)
(3) Hypothesis-testing
Hypothesis-testing research
research studies.
studies. Hypothesis-testing
Hypothesis-testing research
research studies
studies
(generally
(generally known
known as as experimental
experimental studies)
studies) are
are those
those where
where the the researcher
researcher tests
tests
the
the hypotheses
hypotheses ofof causal
causal relationships
relationships between
between variables.
variables. Such
Such studies
studies require
require
procedures
procedures that
that will
will not
not only
only reduce
reduce bias
bias and
and increase
increase reliability,
reliability, but
but will
will permit
permit ;;
agricultural
agricultural research
research (such
(such as
as treatment,
treatment, yield,
yield, plot,
plot, block
block etc.)
etc.)
 BASIC PRINCIPLES OF EXPERIMENTAL
DESIGNS :
 Professor Fisher has enumerated three

principles of experimental designs:

(1) the Principle of Replication;
(2) the Principle of Randomization;
(3) Principle of Local Control.
IMPORTANT EXPERIMENTAL DESIGNS

 (a) Informal experimental designs:

(i) Before-and-after without control design.
single test group or area
(ii) After-only with control design. two groups or
areas (test area and control area)
(iii) Before-and-after with control design. two
areas are selected and the dependent
variable is measured in both the areas for an
identical time-period before the treatment.
AFTER-ONLY WITH CONTROL )II(
.DESIGN

 (b) Formal experimental designs:
(i) Completely randomized design (C.R. Design).Simple
design. ; Involves only two principles viz., the principle of
replication and the principle of randomization of
experimental designs. (one-way ANOVA)*
(1) Two-group simple randomized design:
Population Randomly selected, Sample Randomly assigned
Experimental group Treatment A & Control group reatment
B (both are Independent variable)
(2) Random replications design: The limitation of the two-
group randomized design is usually
eliminated within the random replications design.
 (ii) Randomized block design (R.B. Design).
In the R.B. design the principle of local
control can be applied along with the other
two principles of experimental designs. In the
R.B. design, subjects are first divided into
groups, known as blocks, such that within
each group the subjects are relatively
homogeneous in respect to some selected
variable. (two-way ANOVA)*
(iii) Latin square design (L.S. Design). is an
experimental design very frequently used in
agricultural research. (two-way ANOVA)*
(iv) Factorial designs.
(a) Simple factorial designs:
Simple factorial design may either be a 2 × 2
simple factorial design, or it may be, say, 3 × 4 or
5 × 3 or the like type of simple factorial design.
(III) L.S. DESIGN
(IV) FACTORIAL DESIGNS SIMPLE FACTORIAL DESIGNS
THE DATA OBTAINED IN CASE OF TWO (2 × 2) SIMPLE
FACTORIAL STUDIES MAY BE AS GIVEN IN FIG. 3.9.
2 × 2 SIMPLE FACTORIAL DESIGN
(4 × 3 SIMPLE FACTORIAL DESIGN).
(b) Complex factorial designs:
 Experiments with more than two factors at a

time involve the use of complex factorial

designs.
 the design used will be termed 2 × 2 × 2

complex factorial design which will contain a

total of eight cells
COMPLEX FACTORIAL DESIGNS:
CONCLUSION

 There are several research designs and the

researcher must decide in advance of
collection and
 analysis of data as to which design would
prove to be more appropriate for his research
project.
 4
SAMPLING DESIGN

 CENSUS
CENSUS AND AND SAMPLE
SAMPLE SURVEY SURVEY
 STEPS IN SAMPLE DESIGN
STEPS IN SAMPLE DESIGN
(i)
(i) Type
Type of of universe:
universe:
(ii)
(ii) Sampling
Sampling unit:.
unit:.
Sampling
Sampling unit unit may
may be be aa geographical
geographical one one such
such as
as state,
state, district,
district, village,
village, etc.,
etc., or
or aa construction
construction unit
unit
such
such asas house,
house, flat,
flat, etc.,
etc., or
or it
it may
may bebe aa social
social unit
unit such
such asas family,
family, club,
club, school,
school, etc.
etc.
(iii)
(iii) Source
Source list:
list:
It
It is
is also
also known
known as as ‘sampling
‘sampling frame’
frame’ from
from which
which sample
sample is is to
to be
be drawn.
drawn. It It contains
contains thethe names
names of of all
all
items
items ofof a
a universe
universe (in(in case
case of
of finite
finite universe
universe only).
only).
(iv)
(iv) Size
Size of
of sample:
sample:
This
This refers
refers toto the
the number
number of of items
items toto be
be selected
selected from
from the
the universe
universe to to constitute
constitute aa sample.
sample.
(v)
(v) Parameters
Parameters of of interest:
interest:
the
the specific
specific population
population parameters
parameters whichwhich are
are ofof interest.
interest. For
For instance,
instance, we we may
may bebe interested
interested inin
estimating
estimating the the proportion
proportion of of persons
persons with
with some
some characteristic
characteristic in in the
the ..
(vi)
(vi) Budgetary
Budgetary constraint:
constraint: CostCost considerations,
considerations, from
from practical
practical point
point of
of view,
view, have
have aa major
major impact
impact upon
upon
decisions
decisions relating
relating toto not
not only
only the
the size
size of
of the
the sample
sample butbut also
also to
to the
the type
type of of sample.
sample.
(vii)
(vii) Sampling
Sampling procedure:
procedure: Finally,
Finally, the
the researcher
researcher must
must decide
decide thethe type
type of
of sample
sample hehe will
will use
use i.e.,
i.e., he
he must
must
decide
decide about
about the
the technique
technique to to be
be used
used inin selecting
selecting the
the items
items for
for the
the sample.
sample.
 Sampling errors are the random variations in the
sample estimates around the true population
parameters.
Since they occur randomly and are equally likely
to be in either direction, their nature happens to
be of compensatory type and the expected value of
such errors happens to be equal to zero.
Sampling error decreases with the increase in the
size of the sample, and it happens to be of a smaller
magnitude in case of homogeneous population.
 DIFFERENT TYPES OF SAMPLE DESIGNS

Sample designs are basically of two types viz., non-

probability sampling and probability sampling.
1. Non-probability sampling : deliberate sampling,
purposive sampling and judgment sampling;
‘non-random’; Quota sampling.
2. Probability sampling : ‘random sampling’ or
‘chance sampling’. Under this sampling design,
every item of the universe has an equal chance of
inclusion in the sample. Lottery method
HOW TO SELECT A RANDOM SAMPLE ?

1.
1. Simple cases: slip of paper; random number tables;
dice
2. COMPLEX RANDOM SAMPLING DESIGNS
2.

(i) Systematic sampling:

(i)

(ii) Stratified sampling

(ii)

(iii) Cluster sampling: :

(iii)

(iv) Area sampling:

(iv)

(v) Multi-stage sampling:

(v)

(vi) Sampling with probability proportional to size:

(vi)

(vii) Sequential sampling:

(vii)
 5
MEASUREMENT AND SCALING
TECHNIQUES

 MEASUREMENT IN RESEARCH,
 In our daily life we are said to measure when
we use some yardstick to determine weight,
height, or some other feature of a physical
object.
 MEASUREMENT SCALES

 From what has been stated above, we can write that scales
of measurement can be considered in terms of their
mathematical properties.
 The most widely used classification of measurement scales

are
(a) nominal scale;
system of assigning number symbols to events in order to
label them. ex-post-facto research

(b) ordinalscale; The

lowest level of the ordered scale that is commonly used is
the ordinal scale. qualitative phenomena.
(c) Interval scale:
The Fahrenheit scale is an example.

(d) Ratio scale:

Ratio scale represents the actual amounts of
variables. Measures of physical dimensions
such as weight, height, distance, etc. are
examples.
SCALE CLASSIFICATION BASES

(a)
(a) Subject
Subject orientation:
orientation:
to
to measure
measure characteristics
characteristics of
of the
the respondent.
respondent.

(b)
(b) Response
Response form:
form:
classify
classify the
the scales
scales as
as categorical
categorical and
and comparative.Categorical
comparative.Categorical scales
scales

(c)
(c) Degree
Degree of
of subjectivity:
subjectivity:
With
With this
this basis
basis the
the scale
scale data
data may
may be
be based
based on
on whether
whether we
we measure
measure subjective
subjective personal
personal
preferences
preferences oror simply
simply make
make non-preference
non-preference

(d)
(d) Scale
Scale properties:
properties:
Considering
Considering scale
scale properties,
properties, one
one may
may classify
classify the
the scales
scales as
as nominal,
nominal, ordinal,
ordinal, interval
interval and
and ratio
ratio
scales.
scales.

(e)
(e) Number
Number ofof dimensions:
dimensions:
In
In respect
respect of
of this
this basis,
basis, scales
scales can
can be
be classified
classified as
as ‘one-dimensional’
‘one-dimensional’ and
and ‘multidimensional’
‘multidimensional’ scales.
scales.
(f)
(f) Scale
Scale construction
construction techniques:
techniques:
Following
Following are
are the
the five
five main
main techniques
techniques by
by which
which scales
scales can
can be
be developed.
developed.

(i)
(i) Arbitrary
Arbitrary approach:
approach:
It
It is
is an
an approach
approach wherewhere scale
scale is
is developed
developed on on ad
ad hoc
hoc basis.
basis. This
This is is the
the most
most widely
widely used
used
approach.
approach.
(ii)
(ii) Consensus
Consensus approach:
approach:
Here
Here a a panel
panel of of judges
judges evaluate
evaluate the
the items
items chosen
chosen for
for inclusion
inclusion in in the
the instrument
instrument in in terms
terms ofof
whether
whether theythey areare relevant
relevant to to the
the topic
topic area
area and
and unambiguous
unambiguous in in implication.
implication.
(iii)
(iii) Item
Item analysis
analysis approach:
approach:
Under
Under it it a
a number
number of of individual
individual items
items are
are developed
developed into
into aa test
test which
which is is given
given to
to aa group
group ofof
respondents.
respondents. After After administering
administering the the test,
test, the
the total
total scores
scores are
are calculated
calculated for for every
every one.
one.
Individual
Individual itemsitems are
are then
then analyzed
analyzed to to determine
determine which
which items
items discriminate
discriminate between
between persons
persons or or
objects
objects with
with high
high total
total scores
scores and
and those
those with
with low
low scores.
scores.
(iv)
(iv) Cumulative
Cumulative scalesscales are
are chosen
chosen onon the
the basis
basis of
of their
their conforming
conforming to to some
some ranking
ranking of of items
items with
with
ascending and descending discriminating power. For instance, in such a
ascending and descending discriminating power. For instance, in such a scale the endorsement scale the endorsement
of
of an
an item
item representing
representing an an extreme
extreme position
position should
should also
also result
result in
in the
the endorsement
endorsement of of all
all items
items
indicating
indicating a a less
less extreme
extreme position.
position.
(v)
(v) Factor
Factor scales
scales may
may be be constructed
constructed on on the
the basis
basis of
of inter
inter correlations
correlations of of items
items which
which indicate
indicate
that
that aa common
common factorfactor accounts
accounts for
for the
the relationship
relationship between
between items.
items. This
This relationship
relationship is is typically
typically
measured
measured through
through factor
factor analysis
analysis method.
method.
 6
METHODS OF DATA COLLECTION

 The methods of collecting primary and

secondary data differ since primary data
are to be originally collected, while in
case of secondary data the nature of data
collection work is merely that of
compilation.
COLLECTION OF PRIMARY DATA
Important ones are:
(i) observation method,
(ii) interview method,
(iii) questionnaires,
(iv) schedules,
(v) other methods which include
(a) warranty cards;
(b) distributor audits;
(c) pantry audits;
(d) consumer panels;
(e) using mechanical devices;
(f) through projective techniques;
(g) depth interviews, and (h) content analysis
OBSERVATION METHOD
 The observation method is the most commonly used method
specially in studies relating to behavioral sciences.
 Observation becomes a scientific tool and the method of data
collection for the researcher, when it serves a formulated
research purpose, is systematically planned and recorded and is
subjected to checks and controls on validity and reliability.
 The main advantage of this method is that subjective bias is
eliminated, if observation is done accurately.
 structured observation.
 unstructured observation.
 participant observation.
 non-participant observation. (disguised observation.)
INTERVIEW METHOD

 The interview method of collecting data

involves presentation of oral-verbal stimuli
and reply in terms of oral-verbal responses.
 This method can be used through personal
interviews and, if possible, through telephone
interviews.
DIFFERENCE BETWEEN QUESTIONNAIRES AND SCHEDULES

 Both questionnaire and schedule are popularly

used methods of collecting data in research
surveys.
 There is much resemblance in the nature of these
two methods and this fact has made many people
 to remark that from a practical point of view, the
two methods can be taken to be the same.
But from the technical point of view there is
difference between the two.
SOME OTHER METHODS OF DATA COLLECTION

 1. Warranty cards:
 2. Distributor or store audits:
 3. Pantry audits:
 4. Consumer panels:
 5. Use of mechanical devices:
 6. Projective techniques:
 7. Depth interviews:
 8. Content-analysis:
 COLLECTION OF SECONDARY DATA
Secondary data means data that are already available Usually published
data are available in:
(a)various publications of the central, state are local government
(b) various publications of foreign governments or of international bodies
and their subsidiary organizations
(c) technical and trade journals
(d) books, magazines and newspapers
(e) reports and publications of various associations connected with
business and industry, banks, stock exchanges, etc.
(f) reports prepared by research scholars, universities, economists, etc. in
different fields;
(g) public records and statistics, historical documents, and other sources
of published information.
CASE STUDY METHOD

 Meaning:
The case study method is a very popular form
of qualitative analysis and involves a careful
and complete observation of a social unit, be
that unit a person, a family, an institution, a
cultural group or even the entire community.
 7
PROCESSING AND ANALYSIS OF DATA

Technically
Technically speaking,
speaking, processing
processing implies
implies ::
1. editing,
1. editing,
2. coding,
2. coding,
3. classification
3. classification
(a)
(a) Classification
Classification according
according to to attributes:
attributes:
qualitative
qualitative phenomenon
phenomenon ;; either either be
be descriptive
descriptive (such
(such as
as literacy,
literacy, sex,
sex,
honesty,
honesty, etc.)
etc.) or
or numerical
numerical (such
(such asas weight,
weight, height,
height, income,
income, etc.).
etc.).
(b)
(b) Classification
Classification according
according to to class-intervals:
class-intervals:
quantitative
quantitative phenomenon;
phenomenon; Data Data relating
relating toto income,
income, production,
production, age,age,
weight,
weight, etc.
etc. come
come under
under this
this category.
category.
Such
Such data
data are
are known
known as as statistics
statistics of
of variables
variables and
and are
are classified
classified on
on
the
the basis
basis of
of class
class intervals.
intervals.
4.
4. Tabulation
Tabulation of of collected
collected data
data soso that
that they
they are
are amenable
amenable toto analysis.
analysis.
tabulation
tabulation is
is the
the process
process of of summarizing
summarizing raw raw data
data and
and displaying
displaying thethe same
same
in
in compact
compact form
form (i.e.,
(i.e., in
in the
the form
form ofof statistical
statistical tables)
tables) for
for further
further analysis.
analysis.
 ELEMENTS/TYPES OF ANALYSIS

Analysis may, therefore, be

 categorized as descriptive analysis and inferential analysis (Inferential

analysis is often known as statistical analysis).

 “Descriptive analysis is largely the study of distributions of one variable.

This study provides us with profiles of companies, work groups,

persons and other subjects on any of a multiple of characteristics such
as size. Composition, efficiency, preferences, etc.”. this sort of analysis
may be in respect of one variable (described as unidimensional
analysis), or in respect of two variables (described as bivariate analysis)
or in respect of more than two variables (described as multivariate
analysis).
In this context we work out various measures that show the size and
shape of a distribution(s) along with the study of measuring
relationships between two or more variables.
 Correlation analysis studies :
the joint variation of two or more
variables for determining the amount of
correlation between two or more variables.
 Causal analysis (This analysis can be termed
regression analysis. ) :
is concerned with the study of how one or more
variables affect changes in another variable.
MULTIVARIATE ANALYSIS
“all
“all statistical
statistical methods
methods which
which simultaneously
simultaneously analyze
analyze more
more than
than two
two variables
variables
on
on aa sample
sample ofof observations”.
observations”.
(a)
(a) Multiple
Multiple regression
regression analysis:
analysis:
one
one dependent
dependent variable
variable which
which is
is presumed
presumed toto be
be a
a function
function ofof two
two
or
or more
more independent
independent variables.
variables. The
The objective
objective is
is to
to make
make a a prediction
prediction about
about
the
the dependent
dependent variable
variable based
based on
on its
its covariance
covariance with
with all
all the
the concerned
concerned
independent
independent variables.
variables.
(b)
(b) Multiple
Multiple discriminant
discriminant analysis:
analysis:
single
single dependent
dependent variable
variable that
that cannot
cannot be
be measured,
measured, but
but can
can be
be
classified
classified into
into two
two or
or more
more groups
groups onon the
the basis
basis of
of some
some attribute.
attribute. The
The object
object
to
to predict
predict anan entity’s
entity’s possibility
possibility of
of belonging
belonging to
to aa particular
particular group
group based
based onon
several
several predictor
predictor variables.
variables.
(c)
(c) Multivariate
Multivariate analysis
analysis of
of variance
variance (or
(or multi-ANOVA):
multi-ANOVA):
This
This analysis
analysis is
is an
an extension
extension of
of two-way
two-way ANOVA,
ANOVA, wherein
wherein the
the ratio
ratio of
of among
among
group
group variance
variance toto within
within group
group variance
variance is
is worked
worked out
out on
on a
a set
set of
of variables.
variables.
 STATISTICS IN RESEARCH
 If
If fact,
fact, there
there are
are two
two major
major areas
areas of
of statistics
statistics viz.,
viz., descriptive
descriptive statistics
statistics and
and inferential
inferential statistics.
statistics. Descriptive
Descriptive
statistics
statistics concern the development of certain indices from the raw data, whereas inferential statistics concern
concern the development of certain indices from the raw data, whereas inferential statistics concern
with
with the
the process
process of
of generalization.
generalization.

 Inferential
Inferential statistics
statistics are
are also
also known
known asas sampling
sampling statistics
statistics and
and are
are mainly
mainly concerned
concerned with
with two
two major
major type
type of
of
problems:
problems:
(i)
(i) the
the estimation
estimation of of population
population parameters,
parameters,
(ii)
(ii) the
the testing
testing of
of statistical
statistical hypotheses.
hypotheses.

 The
The important
important statistical
statistical measures*
measures* that
that are
are used
used to
to summarize
summarize the the survey/research
survey/research data data are:
are:
(1) measures
(1) measures of of central
central tendency
tendency or or statistical
statistical averages;
averages; the
the arithmetic
arithmetic average
average or or mean,
mean, median
median and
and mode.
mode.
Geometric mean and harmonic mean are also sometimes
Geometric mean and harmonic mean are also sometimes used. used.
(2) measures
(2) measures of of dispersion;
dispersion; variance,
variance, and
and its
its square
square root—the
root—the standard
standard deviation
deviation areare the
the most
most often
often used
used
measures.
measures. Other measures such as mean deviation, range, etc. are also used. . For comparison purpose, we
Other measures such as mean deviation, range, etc. are also used. . For comparison purpose, we
use
use mostly
mostly the
the coefficient
coefficient of
of standard
standard deviation
deviation or or the
the coefficient
coefficient of
of variation.
variation.
(3) measures
(3) measures of of asymmetry
asymmetry (skewness
(skewness and
and kurtosis);
kurtosis);
(4) measures
(4) measures of of relationship;
relationship; Karl
Karl Pearson’s
Pearson’s coefficient
coefficient of
of correlation
correlation isis the
the frequently
frequently used
used measure
measure inin case
case
of statistics of variables, whereas Yule’s coefficient of association is used in case of statistics of
of statistics of variables, whereas Yule’s coefficient of association is used in case of statistics of attributes. attributes.
Multiple
Multiple correlation
correlation coefficient,
coefficient, partial
partial correlation
correlation coefficient,
coefficient, regression
regression analysis,
analysis, etc
etc
(5) other
(5) other measures.
measures. .,., Index
Index numbers,
numbers, analysis
analysis ofof time
time series,
series, coefficient
coefficient ofof contingency,
contingency, etc.,
etc., are
are other
other
measures
measures that
that may
may asas well
well be
be used
used by
by aa researcher,
researcher, depending
depending upon
upon thethe nature
nature of of the
the problem
problem under
under
study.
study.
 8
SAMPLING

 The items so selected constitute what is

technically called a sample, their selection
process or technique is called sample design
and the survey conducted on the basis of
sample is described as sample survey.
 SOME FUNDAMENTAL DEFINITIONS

1. Universe/Population: The population or universe can be

finite or infinite.
2. Sampling frame: The elementary units or the group or
cluster of such units may form the basis of sampling
process in which case they are called as sampling units.
3. Sampling design: A sample design is a definite plan for
obtaining a sample from the sampling frame.
4. Statisitc(s) and parameter(s): A statistic is a
characteristic of a sample, whereas a parameter is a
characteristic of a population.
5. Sampling error: Sample surveys do imply the
study of a small portion of the population and as
such there would naturally be a certain
amount of inaccuracy in the information
collected.
The meaning of sampling error can be easily
understood from the following diagram:
FIG. 8.1
SAMPLING ERROR = FRAME ERROR + CHANCE ERROR +
RESPONSE
6. Precision:
Precision is the range within which the population
average (or other parameter) will lie in accordance
with the reliability specified in the confidence level
as a percentage of the estimate ± or as a numerical
quantity.
For instance, if the estimate is Rs 4000 and the
precision desired is ± 4%, then the true value will
be no less than Rs 3840 and no more than Rs 4160.
7. Confidence level and significance level:
The confidence level or reliability is the
expected percentage of times that the actual
value will fall within the stated precision limits.
Thus, if we take a confidence level of 95%,
then we mean that there are 95 chances in 100
(or .95 in 1) that the sample results represent
the true condition of the population within a
specified precision range against5 chances in
100 (or .05 in 1) that it does not.
8. Sampling distribution:
We are often concerned with sampling
distribution in sampling analysis.
If we take certain number of samples and for
each sample compute various statistical
measures such as mean, standard deviation,
etc., then we can find that each sample may
give its own value for the statistic under
consideration.
IMPORTANT SAMPLING DISTRIBUTIONS
 Some important sampling distributions, which
are commonly used, are:
 (1) sampling distribution of mean;
 (2) sampling distribution of proportion;
 (3) student’s ‘t’ distribution;
 (4) F distribution; and
 (5) Chi-square distribution.
CENTRAL LIMIT THEOREM
 from a normal population, the means of samples
drawn from such a population are themselves
normally distributed.
But when sampling is not from a normal population,
the size of the sample plays a critical role. When n is
small, the shape of the distribution will depend largely
on the shape of the parent population, but as n gets
large (n > 30), the thape of the sampling distribution
will become more and more like a normal distribution,
irrespective of the shape of the parent population.
 “The significance of the central limit theorem
lies in the fact that it permits us to use sample
statistics to make inferences about population
parameters without knowing anything about
the shape of the frequency distribution of that
population other than what we can get from
the sample.”
SAMPLING THEORY

 Sampling theory is a study of relationships

existing between a population and samples
drawn from the population.
 Sampling theory is designed to attain one or
more of the following objectives:
 (i) Statistical estimation:
The estimate can either be a point estimate or
it may be an interval estimate.
 (ii) Testing of hypotheses:
The second objective of sampling theory is to
enable us to decide whether to accept or reject
hypothesis;
 (iii) Statistical inference:
Sampling theory helps in making generalization
about the population/ universe from the studies
based on samples drawn from it. It also helps in
determining the accuracy of such generalizations.
CONCEPT OF STANDARD ERROR
THE STANDARD DEVIATION

 The standard deviation of sampling distribution of a statistic is known

as its standard error (S.E) and is considered the key to sampling theory.
 The utility of the concept of standard error in statistical induction
arises on account of the following reasons:
1. The (S.E) helps in testing whether the difference between observed
and expected frequencies could arise due to chance.
The criterion usually adopted is
that if a difference is less than 3 times the S.E., the difference is
supposed to exist as a matter of chance and if the difference is equal to
or more than 3 times the S.E., chance fails to account for it, and we
conclude the difference as significant difference. This criterion is based
on the fact that at X ± 3 (S.E.) the normal curve covers an area of 99.73
per cent.
 2. The standard error gives an idea about the
reliability and precision of a sample.
The smaller the S.E., the greater the
uniformity of sampling distribution and hence,
greater is the reliability of sample.
 Conversely, the greater the S.E., the greater the
difference between observed and expected
frequencies. In such a situation the
unreliability of the sample is greater.
 3. The standard error enables us to specify the
limits within which the parameters of the
population are expected to lie with a specified
degree of confidence. Such an interval is
usually known as confidence interval.
ESTIMATION

 In most statistical research studies, population

parameters are usually unknown and have to
be estimated from a sample.
 SAMPLE SIZE AND ITS DETEMINATION

 In sampling analysis the most ticklish question

what should be the size of the sample or how
large or small should be ‘n’? If the sample size
(‘n’) is too small, it may not serve to achieve the
objectives and if it is too large, we may incur
huge cost and waste resources.
DETERMINATION OF SAMPLE SIZE THROUGH THE
APPROACH BASED ON PRECISION RATE &
CONFIDENCE LEVEL

 To begin with, it can be stated that

whenever a sample study is made, there
arises some sampling error which can be
controlled by selecting a sample of adequate
size.
 9
TESTING OF HYPOTHESES I
(PARAMETRIC OR STANDARD TESTS OF HYPOTHESES)

 Hypothesis is usually considered as the principal

instrument in and research.
 Ordinarily, when one talks about hypothesis, one
simply means a mere assumption or some supposition
to be proved or disproved. But for a
researcher hypothesis is a formal question that he
intends
 “Students who receive counseling will show a
greater increase in creativity than students not
receiving counselling”
 Or “the automobile A is performing as well as
automobile B.”
 These are hypotheses capable of being
objectively verified and tested.
 CHARACTERISTICS OF HYPOTHESIS:
 Hypothesis
Hypothesis must
must possess
possess the
the following
following characteristics:
characteristics:
(i) Hypothesis
(i) Hypothesis should
should be
be clear
clear and
and precise.
precise.
(ii)
(ii) Hypothesis
Hypothesis should
should be
be capable
capable ofof being
being tested.
tested.
(iii)
(iii) Hypothesis
Hypothesis should
should state
state relationship
relationship between
between variables,
variables, ifif it
it happens
happens to
to be
be a
a
relational
relational hypothesis.
hypothesis.
(iv)
(iv) Hypothesis
Hypothesis should
should be
be limited
limited in
in scope
scope and
and must
must be
be specific.
specific.
(v)
(v) Hypothesis
Hypothesis should
should be
be stated
stated as
as far
far as
as possible
possible in
in most
most simple
simple terms
terms
(vi)
(vi) Hypothesis
Hypothesis should
should be
be consistent
consistent with
with most
most known
known facts
facts
(vii)
(vii) Hypothesis
Hypothesis should
should be
be amenable
amenable to to testing
testing within
within aa reasonable
reasonable time.
time.
(viii)
(viii) Hypothesis
Hypothesis must
must explain
explain the
the facts
facts that
that gave
gave rise
rise to
to the
the need
need for
for
explanation.
explanation.
BASIC CONCEPTS CONCERNING TESTING OF HYPOTHESES

 (a) Null hypothesis and alternative hypothesis

POSSIBLE ALTERNATIVE HYPOTHESIS
 b) The level of significance:
This is a very important concept in the context
of hypothesis testing .
It is always some percentage (usually
5%) which should be chosen wit great care,
thought and reason.
 (c) Decision rule or test of hypothesis:
Given a hypothesis H0 and an alternative
hypothesis Ha,
we make a rule which is known as decision
rule according to which we accept H0 (i.e.,
reject Ha) or reject H0 (i.e., accept Ha).
ACCEPTANCE AND REJECTION REGIONS
IN CASE OF A TWO-TAILED TEST
(WITH 5% SIGNIFICANCE LEVEL)
PROCEDURE FOR HYPOTHESIS TESTING

 the
the main
main question
question is: is:
whether
whether to
to accept
accept the
the null
null hypothesis
hypothesis or or not
not to
to accept
accept the
the null
null hypothesis?
hypothesis?
Procedure
Procedure for
for hypothesis
hypothesis testing
testing refers
refers toto all
all those
those steps
steps that
that we
we
undertake
undertake for
for making
making aa choice
choice between
between the the two
two actions
actions i.e.,
i.e., rejection
rejection and
and
acceptance
acceptance ofof aa null
null hypothesis.
hypothesis. The
The various
various steps
steps involved
involved in
in
hypothesis
hypothesis testing
testing are
are stated
stated below:
below:
(i)
(i) Making
Making a a formal
formal statement:
statement: The
The step
step consists
consists :: null
null hypothesis
hypothesis is is H0
H0 :: m
m==
10
10 tons
tons
Alternative
Alternative Hypothesis
Hypothesis Ha:Ha: mm> > 10
10 tons
tons
(ii)
(ii) Selecting
Selecting a
a significance
significance level:
level:
(iii)
(iii) Deciding
Deciding the
the distribution
distribution to
to use:
use: (iv)
(iv) Selecting
Selecting aa random
random sample
sample and
and
computing
computing anan appropriate
appropriate value
value
(vi)
(vi) Comparing
Comparing thethe probability:
probability: Yet
Yet another
another stepstep consists
consists in
in comparing
comparing thethe
probability
probability thus
thus calculated
calculated with
with the
the specified
specified value
value for
for aa ,, the
the significance
significance
level.
level.
FLOW DIAGRAM FOR HYPOTHESIS
TESTING
 TESTS OF HYPOTHESES

 classified as:
 (a) Parametric tests or standard tests of
hypotheses; (1) z-test; (2) t-test; x2-test, and (4)
F-test. All these tests are based on the
assumption of normality i.e., the source of data
is considered to be normally distributed.
 (b) Non-parametric tests or distribution-free
test of hypotheses.
 10
CHI-SQUARE TEST

 Chi-square, symbolically written as c2 (Pronounced as Ki-

square), is a statistical measure used in the context of sampling
analysis for comparing a variance to a theoretical variance.
 As a non-parametric test, it “can be used to determine if
categorical data shows dependency or the two classifications
are independent. It can also be used to make comparisons
between theoretical populations and actual data when
categories are used.”
 The test is, in fact, a technique through the use
of which it is possible for all researchers to
 (i) test the goodness of fit;
 (ii) test the significance of association between
two attributes, and
 (iii) test the homogeneity or the significance of
population variance.
 chi-square can be used
(i) as a test of goodness of fit and
(ii) as a test of independence.
 No group should contain very few items, say
less than 10. I
 n case where the frequencies are less than 10,
regrouping is done by combining the
frequencies of adjoining groups so that the new
frequencies become greater than 10.
 Some statisticians take this number as 5, but 10
is regarded as better by most of the statisticians.
 11
ANALYSIS OF VARIANCE AND CO-VARIANCE

 ANALYSIS OF VARIANCE (ANOVA)

ANOVA is essentially a procedure for
testing the difference among different
groups of data for homogeneity.
 12
TESTING OF HYPOTHESES-II
(NONPARAMETRIC OR DISTRIBUTION-
FREE TESTS)
 are important and generally used:
(i) one-sample sign test.
(ii) two-sample sign test, Fisher-Irwin test, Rank sum test, etc.
(iii) Rank correlation, Kendall’s coefficient of concordance and
other tests for dependence.
(iv) test analogous to ANOVA viz., Kruskal-Wallis test.
(v) Tests of randomness of a sample based on the theory of runs
viz., one sample runs test.
 13
MULTIVARIATE ANALYSIS TECHNIQUES
ALL STATISTICAL
 Of late, multivariate techniques have
emerged as a powerful tool to analyze data
represented in terms of many variables.
 The main reason being that a series of
univariate analysis carried out separately
for each variable may, at times, lead to
incorrect interpretation of the result.
THUS, WE HAVE TWO TYPES OF MULTIVARIATE TECHNIQUES:
ONE TYPE FOR DATA CONTAINING BOTH DEPENDENT AND INDEPENDENT VARIABLES, AND THE
OTHER TYPE FOR DATA CONTAINING SEVERAL VARIABLES WITHOUT DEPENDENCY
RELATIONSHIP .
 14
INTERPRETATION AND REPORT WRITING
AFTER COLLECTING AND ANALYZING

 DIFFERENT
DIFFERENT STEPS STEPS IN IN WRITING
WRITING REPORTREPORT
 Research
Research reports
reports are
are the
the product
product ofof slow,
slow, painstaking,
painstaking, accurate
accurate inductive
inductive
work.
work. The
The usual
usual steps
steps involved
involved inin writing
writing report
report are:
are:
 (a)
(a) logical
logical analysis
analysis ofof the
the subject-matter;
subject-matter;
 (b)
(b) preparation
preparation of of the
the final
final outline;
outline;
 (c)
(c) preparation
preparation of of the
the rough
rough draft;
draft;
 (d)
(d) rewriting
rewriting and
and polishing;
polishing;
 (e)
(e) preparation
preparation of of the
the final
final bibliography;
bibliography;
 (f)
(f) writing
writing the
the final
final draft.
draft.
 Though
Though all all these
these steps
steps are
are self
self explanatory,
explanatory, yet
yet aa brief
brief mention
mention of
of each
each
one
one ofof these
these will
will be
be appropriate
appropriate forfor better
better understanding.
understanding.
 TYPES OF REPORTS ,RESEARCH REPORTS
 (A) Technical Report
In the technical report the main emphasis is on (i) the methods employed, (it) assumptions made
in the course of the study, (iii) the detailed presentation of the findings including their limitations
and supporting data.
A general outline of a technical report can be as follows:
1. Summary of results: A brief review of the main findings just in two or three pages.
2. Nature of the study: Description of the general objectives of study, formulation of the problem in
operational terms, the working hypothesis, the type of analysis and data required, etc.
3. Methods employed: Specific methods used
4. Data: Discussion of data collected, their sources, characteristics and limitations. If secondary
5. Analysis of data and presentation of findings: The analysis of data and presentation of the
findings of the study with supporting data in the form of tables and charts be fully narrated. This, in
fact, happens to be the main body of the report usually extending over several chapters.
6. Conclusions: A detailed summary of the findings and the policy implications drawn from the
results be explained.
7. Bibliography: Bibliography of various sources consulted be prepared and attached.
8. Technical appendices: Appendices be given for all technical matters relating to questionnaire,
mathematical derivations, elaboration on particular technique of analysis and the like ones.
9. Index:
(B) POPULAR REPORT

 The
The popular
popular report
report is is one
one which
which gives
gives emphasis
emphasis on on simplicity
simplicity and
and attractiveness.
attractiveness. We We
give
give below
below a a general
general outline
outline ofof aa popular
popular report.
report.
 1.
1. The
The findings
findings andand their
their implications:
implications: Emphasis
Emphasis in in the
the report
report is
is given
given on
on the
the findings
findings
of
of most
most practical
practical interest
interest andand on
on the
the implications
implications ofof these
these findings.
findings.
 2.
2. Recommendations
Recommendations for for action:
action: Recommendations
Recommendations for for action
action onon the
the basis
basis ofof the
the
findings
findings of
of the
the study
study is is made
made inin this
this section
section of
of the
the report.
report.
 3.
3. Objective
Objective ofof the
the study:
study: A A general
general review
review ofof how
how the
the problem
problem arise
arise is
is presented
presented along
along
with
with the
the specific
specific objectives
objectives of of the
the project
project under
under study.
study.
 4.
4. Methods
Methods employed:
employed: A A brief
brief andand non-technical
non-technical description
description of of the
the methods
methods and and
techniques
techniques used,
used, including
including aa short
short review
review ofof the
the data
data on
on which
which the
the study
study isis based,
based, isis
given
given in
in this
this part
part of
of the
the report.
report.
 5.
5. Results:
Results: This
This section
section constitutes
constitutes thethe main
main body
body ofof the
the report
report wherein
wherein the
the results
results of
of
the
the study
study are
are presented
presented in in clear
clear and
and non-technical
non-technical terms
terms with
with liberal
liberal use
use of
of all
all sorts
sorts of
of
illustrations
illustrations such
such asas charts,
charts, diagrams
diagrams and and the
the like
like ones.
ones.
 6.
6. Technical
Technical appendices:
appendices: More More detailed
detailed information
information on on methods
methods used,
used, forms,
forms, etc.
etc. is
is
presented
presented in in the
the form
form of of appendices.
appendices. But But the
the appendices
appendices areare often
often not
not detailed
detailed ifif the
the
report
report is
is entirely
entirely meant
meant for for general
general public.
public.
 15
THE COMPUTER:
ITS ROLE IN RESEARCH

 The Computer is of the most versatile and

ingenious developments of the modern
technological age. Today people use
computers in almost every walk of life.
SELECTED REFERENCES AND
RECOMMENDED READINGS

 1.
1. Ackoff,
Ackoff, Russell
Russell L.,
L., The
The Design
Design of
of Social
Social Research,
Research, Chicago:
Chicago: University
University ofof Chicago
Chicago Press,
Press, 1961.
1961.

 2. Ackoff, Russell L., Scientific Method, New York: John Wiley
2. Ackoff, Russell L., Scientific Method, New York: John Wiley & Sons, 1962.& Sons, 1962.

 3.
3. Allen,
Allen, T.
T. Harrell,
Harrell, New
New Methods
Methods in in Social
Social Science
Science Research,
Research, New
New York:
York: Praeger
Praeger Publishers,
Publishers, 1978.
1978.

 4.
4. Anderson, H.H., and Anderson, G.L., An Introduction to Projective Techniques and Other Devices for
Anderson, H.H., and Anderson, G.L., An Introduction to Projective Techniques and Other Devices for

 Understanding
Understanding the the Dynamics
Dynamics of of Human
Human Behaviour,
Behaviour, NewNew York:
York: Prentice
Prentice Hall,
Hall, 1951.
1951.

 5.
5. Anderson,
Anderson, T.W.,
T.W., An
An Introduction
Introduction to to Multivariate
Multivariate Analysis,
Analysis, New
New York:
York: John
John Wiley
Wiley && Sons,
Sons, 1958.
1958.

 6. Bailey, Kenneth D., “Methods of Social Research,” New
6. Bailey, Kenneth D., “Methods of Social Research,” New York, 1978. York, 1978.

 7.
7. Baker,
Baker, R.P.,
R.P., and
and Howell,
Howell, A.C.,
A.C., The
The Preparation
Preparation of of Reports,
Reports, NewNew York:
York: Ronald
Ronald Press,
Press, 1938.
1938.

 8.
8. Bartee, T.C., “Digital Computer Fundamentals,” 5th Ed., McGraw-Hill, International Book
Bartee, T.C., “Digital Computer Fundamentals,” 5th Ed., McGraw-Hill, International Book Co.,
Co., 1981.
1981.

 9.
9. Barzun, Jacques, and Graff, Henery, F., The Modern Researcher, rev. ed., New York: Harcourt, Brace &
Barzun, Jacques, and Graff, Henery, F., The Modern Researcher, rev. ed., New York: Harcourt, Brace &

 World, Inc.,
World, Inc., 1970.
1970.

 10.
10. Bell,
Bell, J.E.,
J.E., Projective
Projective Techniques:
Techniques: A. A. Dynamic
Dynamic Approach
Approach to to the
the Study
Study ofof Personality,
Personality, New
New York:
York: Longmans
Longmans

 Green, 1948.
Green, 1948.

 11.
11. Bellenger,
Bellenger, Danny
Danny N.,
N., and
and Greenberg,
Greenberg, Barnett
Barnett A.,
A., Marketing
Marketing Research—A
Research—A Management
Management Information
Information

 Approach, Homewood, Illinois: Richard D. Irwin,
Approach, Homewood, Illinois: Richard D. Irwin, Inc., 1978. Inc., 1978.

 12.
12. Berdie,
Berdie, Douglas
Douglas R.,
R., and
and Anderson,
Anderson, JohnJohn F.,
F., Questionnaires:
Questionnaires: Design
Design and
and Use,
Use, Metuchen
Metuchen N.J.:
N.J.: The
The

 Scarecrow Press,
Scarecrow Press, Inc.,
Inc., 1974.
1974.

 13.
13. Berelson,
Berelson, Bernard,
Bernard, Content
Content Analysis
Analysis inin Communication
Communication Research,
Research, New
New York:
York: Free
Free Press,
Press, 1952.
1952.

 14.
14. Berenson, Conard, and Colton, Raymond, Research and Report Writing for Business and Economics,
Berenson, Conard, and Colton, Raymond, Research and Report Writing for Business and Economics,

 New
New York:
York: Random
Random House,
House, 1971.
1971.

 15.
15. Best,
Best, John
John W.,
W., and
and Kahn,
Kahn, James
James V.,V., “Research
“Research in in Education,”
Education,” 5th5th Ed.,
Ed., New
New Delhi:
Delhi: Prentice-Hall
Prentice-Hall ofof India
India

 Pvt. Ltd., 1986.
Pvt. Ltd., 1986.

 16.
16. Bhattacharya,
Bhattacharya, Srinibas,
Srinibas, Psychometrics
Psychometrics & & Behavioural
Behavioural Research,
Research, New
New Delhi:
Delhi: Sterling
Sterling Publishers
Publishers Pvt.
Pvt.

 Ltd., 1972.
Ltd., 1972.

 17.
17. Boot,
Boot, John
John C.G.,
C.G., and
and Cox,
Cox, Edwin
Edwin B.,B., Statistical
Statistical Analysis
Analysis for
for Managerial
Managerial Decisions,
Decisions, 2nd
2nd ed.
ed. New
New Delhi:
Delhi:

 McGraw-Hill Publishing Co. Ltd., (International Student Edition),
McGraw-Hill Publishing Co. Ltd., (International Student Edition), 1979. 1979.

 18.
18. Bowley,
Bowley, A.L.,
A.L., Elements
Elements of of Statistics,
Statistics, 6th
6th ed.
ed. London:
London: P.S.
P.S. King
King and
and Staples
Staples Ltd.,
Ltd., 1937.
1937.
 19. Burgess, Ernest W., “Research Methods in Sociology” in Georges Gurvitch and W.E. Moore (Ed.),
 Twentieth Century Sociology, New York: New York Philosophical Library, 1949.
 20. Chance, William A., Statistical Methods for Decision Making, Bombay: D.B. Taraporevala Sons & Co.
 Pvt. Ltd., 1975.
 21. Chaturvedi, J.C., Mathematical Statistics, Agra: Nok Jhonk Karyalaya, 1953.
 22. Chou, Ya-Lun, Statistical Analysis with Business and Economic Applications, 2nd ed. New York: Holt,
 Rinehart & Winston, 1974.
 23. Clover, Vernon T., and Balsley, Howard L., Business Research Methods, Columbus, O.: Grid, Inc., 1974.
 24. Cochran, W.G., Sampling Techniques, 2nd ed. New York: John Wiley & Sons., 1963.
 25. Cooley, William W., and Lohnes, Paul R., Multivariate Data Analysis, New York: John Wiley & Sons.,
 1971.
 26. Croxton, F.E., Cowden, D.J., and Klein, S., Applied General Statistics, 3rd ed., New Delhi: Prentice-Hall of
 India Pvt. Ltd., 1975.
 27. Dass, S.L., Personality Assessment Through Projective Movie Pictures, New Delhi: S. Chand & Co.
 (Pvt.) Ltd., 1974.
 28. Davis, G.B., “Introduction to Computers,” 3rd ed., McGraw-Hill International Book Co., 1981.
 29. Deming, W. Edwards., Sample Design in Business Research, New York: John Wiley & Sons., Inc., 1960.
 30. Dennis, Child, The Essentials of Factor Analysis, New York: Holt, Rinehart and Winston, 1973.
 31. Denzin, Norman, The Research Act, Chicago: Aldine, 1973.
 32. Edwards, Allen, Statistical Methods, 2nd ed., New York: Holt, Rinehart & Winston, 1967.
 33. Edwards, Allen L., Techniques of Attitude Scale Construction, New York: Appleton-Century-Crofts,
 1957.
 34. Emory, C. William, Business Research Methods, Illinois: Richard D. Irwin, Inc. Homewood, 1976.
 35. Ferber, Robert (ed.), Handbook of Marketing Research, New York: McGraw-Hill, Inc., 1948.
 36. Ferber, R., and Verdoorn, P.J., Research Methods in Economics and Business, New York: The Macmillan
 Company, 1962.
 37. Ferguson, George A., Statistical Analysis in Psychology and Education, 4th ed., New York: McGraw-
 Hill Book Co., Inc., 1959.
 38. Festinger, Leon and Katz, Daniel (Eds.), Research Methods in the Behavioral Sciences, New Delhi:
 Amerind Publishing Co. Pvt. Ltd., Fourth Indian Reprint, 1976.
 39. Fiebleman, J.K., Scientific Method, Netherlands: Martinus Nijhoff, The Hague, 1972.
 40. Fisher, R.A., Statistical Methods for Research Workers, 13th ed., New York: Hafner Publishing Co., 1958.
 41. Fisher, R.A., The Design of Experiments, 7th rev. ed., New York: Hafner Publishing Co., 1960.
 42. Fox, James Harold, Criteria of Good Research, Phi Delta Kappa, Vol. 39 (March 1958).
 43. Freedman, P., The Principles of Scientific Research, 2nd ed., New York: Pergamon Press, 1960.
 44. Fruchter, Benjamin, Introduction to Factor Analysis, Princeton, N.J.: D.Van Nostrand, 1954.
 45. Gatner, Elliot S.M., and Cordasco, Francesco, Research and Report Writing, New York: Barnes & Noble,
 Inc., 1956.
 46. Gaum, Carl G., Graves, Harod F., and Hoffman, Lyne, S.S., Report Writing, 3rd ed., New York: Prentice-Hall,
 1950.
 47. Ghosh, B.N., Scientific Methods and Social Research, New Delhi: Sterling Publishers Pvt. Ltd., 1982.
 48. Gibbons, J.D., Nonparametric Statistical Inference, Tokyo: McGraw-Hill Kogakusha Ltd., (International
 Student Edition), 1971.
 49. Giles, G.B., Marketing, 2nd ed., London: Macdonald & Evans Ltd., 1974.
 50. Glock, Charles Y., Survey Research in the Social Sciences, New York: Russell Sage Foundation, 1967.
 51. Godfrey, Arthur, Quantitative Methods for Managers, London: Edward Arnold (Publishers) Ltd., 1977.
 52. Good, Carter V., and Douglas, E. Scates, Methods of Research—Educational, Psychological, Sociological,
 New York: Appleton-Century-Crofts, Inc., 1954.
 53. Goode, William J., and Hatt, Paul K., Methods in Social Research, New York: McGraw-Hill, 1952.
 54. Gopal, M.H., An Introduction to Research Procedure in Social Sciences, Bombay: Asia Publishing
 House, 1964.
 55. Gopal, M.H., Research Reporting in Social Sciences, Dharwar: Karnatak University, 1965.
 56. Gorden, Raymond L., Interviewing: Strategy, Techniques and Tactics, rev. ed., Homewood, Ill.: Dorsey
 Press, 1975.
 57. Green, Paul E., Analyzing Multivariate Data, Hinsdale, Ill.: Dryden Press, 1978.
 58. Green, Paul E., and Carmone, F.J., Multidimensional Scaling in Marketing Analysis, Boston: Allyn &
 Bacon, Inc., 1970.
 59. Guilford, J.P., Psychometric Methods, New York: McGraw Hill, Inc., 1954.
 60. Harnett, Donald L., and Murphy, James L., Introductory Statistical Analysis, Philippines: Addison-
 Wesley Publishing Co., Inc., 1975.
 61. Hillway, T., Introduction to Research, 2nd ed., Boston: Houghton Mifflin, 1964.
 62. Hollander, Myles, and Wolfe, Douglas A., Nonparametric Statistical Methods, New York: John Wiley,
 1973.
 63. Hunt, R., and Shelley, J., “Computers and Common Sense,” 3rd ed., New Delhi: Prentice-Hall of India Ltd.,
 1984.
 64. Hyman, Herbert H., et al., Interviewing in Social Research, Chicago: University of Chicago Press, 1975.
 65. John, Peter W.M., Statistical Design and Analysis of Experiments, New York: The Macmillan Co., 1971.
 66. Johnson, Ellen, The Research Report: A Guide for the Beginner, New York: Ronald Press, 1951.
 67. Johnson, Rodney D., and Siskin, Bernard R., Quantitative Techniques for Business Decisions, New
 Delhi: Prentice-Hall of India Pvt. Ltd., 1977.
 68. Kahn, Robert L. and Cannell, Charles F., The Dynamics of Interviewing, New York: John Wiley & Sons,
 1957.
 69. Karson, Marvin J., Multivariate Statistical Methods, Ames, Iowa: The Iowa State University Press, 1982.
 70. Kendall, M.G., A Course in Multivariate Analysis, London, Griffin, 1961.
 71. Kerlinger, Fred N. and Pedhazur, Elazar J., Multiple Regression in Behavioral Research, New York: Holt,
 Rinehart and Winston, 1973.
 72. Kerlinger, Fred N., Foundations of Behavioral Research, 2nd ed., New York: Holt, Reinhart and Winston,
 1973.
 73. Kish, Leslie., Survey Sampling, New York: John Wiley & Sons, Inc., 1965.
 74. Kothari, C.R., Quantitative Techniques, 2nd ed., New Delhi: Vikas Publishing House Pvt. Ltd., 1984.
 Kothari, C.R., Methods and Techniques, 2nd ed., New Age International  (P) Ltd, 2004 .
 75. Lastrucci, Carles L., The Scientific Approach: Basic Principles of the Scientific Method, Cambridge,
 Mass.: Schenkman Publishing Co., Inc., 1967.
 76. Lazersfeld, Paul F., “Evidence and Inference in Social Research,” in David Lerher, Evidence and Inference,
 Glencoe: The Free Press, 1950.
 77. Leonard Schatzman, and Anselm L. Strauss, Field Research, New Jersey: Prentice-Hall Inc., 1973.
 78. Levin, Richard I., Statistics for Management, New Delhi: Prentice-Hall of India Pvt. Ltd., 1979.
 79. Levine, S. and Elzey, Freeman F., A Programmed Introduction to Research, California: Wods Worth
 Publishing Co., 1968.
 80. Maranell, Gary M. (ed.), Scaling: A Source Book for Behavioral Scientists, Chicago: Aldine, 1974.
 81. Maxwell, Albert E., Analyzing Qualitative Data, New York: John Wiley & Sons, 1961.
 82. Meadows, R., and Parsons, A.J., “Microprocessors: Essentials, Components and Systems,” Pitman, 1983.
 83. Meir, Robert C., Newell, William T., and Dazier, Harold L., Simulation in Business and Economics,
 Englewood Cliffs, N.J: Prentice Hall, Inc., 1969.
 84. Miller, Delbert C., Handbook of Research Design & Social Measurement, 3rd ed., New York: David
 Mckay Company, Inc., 1977.
 85. Moroney, M.J., Facts from Figures, Baltimore: Penguin Books, 1956.
 86. Morrison, Donald F., Multivariate Statistical Methods, New York: McGraw-Hill, 1967.
 87. Nagel, Stuart S., and Neef, Marian, Policy Analysis in Social Science Research, London: Sage Publications,
 1979.
 88. Nie, N.H., Bent, D.H., and Hull, C.H., Statistical Package for the Social Sciences, New York: McGraw-
 Hill, 1970.
 89. Noether, G.E., Elements of Nonparametric Statistics, New York: John Wiley & Sons, Inc., 1967.
 90. Nunnally, Jum C., Psychometric Theory, 2nd ed., New York: McGraw-Hill, 1978.
 91. Odum, H.W., and Jocher, Katharine, An Introduction to Social Research, New York: Henry Holt and Co.,
 1929.
 92. Oppenheim, A.N., Questionnaire Design and Attitude Measurement, New York: Basic Books, 1966.
 93. Ostle, Bernard, and Mensing, Richard W., Statistics in Research, 3rd ed., Ames Iowa: The Iowa State
 University Press, 1975.
 94. Payne, Stanley, The Art of Asking Questions, Princeton: Princeton University Press, 1951.
 95. Pearson, Karl, The Grammar of Science, New York: Meridian Books, Inc., 1957.
 96. Phillips, Bernard S., Social Research, Strategy and Tactics, 2nd ed., New York: The Macmillan Company,
 1971.
 97. Piaget, Jean, Main Trends in Interdisciplinary Research, London: George Allen and Unwin Ltd., 1973.
 98. Popper, Karl R., The Logic of Scientific Discovery, New York: Basic Books, 1959.
 99. Rajaraman, V., “Fundamentals of Computers,” New Delhi: Prentice-Hall of India Pvt. Ltd., 1985.
 100. Ramchandran, P., Training in Research Methodology in Social Sciences in India, New Delhi: ICSSR
 1971.
 101. Redman, L.V., and Mory, A.V.H., The Romance of Research, 1923.
 102. Roscoe, John T., Fundamental Research Statistics for the Behavioral Sciences, New York: Holt, Rinehart
 and Winston, Inc., 1969.
 103. Runyon, Richard P., Inferential Statistics, Philippines: Addison-Wesley Publishing Company, Inc., 1977.
 104. Sadhu, A.N., and Singh, Amarjit, Research Methodology in Social Sciences, Bombay: Himalaya Publishing
 House, 1980.
 105. Seboyar, G.E., Manual for Report and Thesis Writing, New York: F.S. Crofts & Co., 1929.
 106. Selltiz, Claire: Jahoda, Marie, Deutsch, Morton, and Cook, Stuart W., Research Methods in Social
 Relations, rev. ed. New York: Holt, Rinehart and Winston, Inc., 1959.
 107. Sharma, B.A.V., et al., Research Methods in Social Sciences, New Delhi: Sterling Publishers Pvt. Ltd.,
 1983.
 108. Sharma, H.D., and Mukherji, S.P., Research in Economics and Commerce, Methodology and Surveys,
 Varanasi: Indian Biographic Centre, 1976.
 109. Siegel, S., Nonparametric Statistics for the Behavioral Sciences, New York: McGraw-Hill Publishing Co.,
 Inc., 1956.
 110. Subramanian, N., “Introduction to Computers,” New Delhi: Tata McGraw-Hill Publishing Co. Ltd., 1986.
 111. Summers, Gene F., (Ed.), Attitude Measurement, Chicago: Rand McNally & Co., 1970.
 112. Takeuchi, K., Yanai, H. and Mukherjee, B.N., The Foundations of Multivariate Analysis, New Delhi:
 Wiley Eastern Ltd., 1982.
 113. Tandon, B.C., Research Methodology in Social Sciences, Allahabad: Chaitanya Publishing House, 1979.
 114. Thorndike, Robert L. and Hagen, Elizabeth P., Measurement and Evaluation in Psychology and Education,
 4th ed., New York: John Wiley & Sons, 1977.
 115. Thurstone, L.L., The Measurement of Values, Chicago: University of Chicago Press, 1959.
 116. Torgerson, W., Theory and Methods of Scaling, New York: John Wiley & Sons, 1958.
 117. Travers, Robert M.W., An Introduction to Educational Research, 4th ed., New York: Macmillan Publishing
 Co., Inc., 1978.
 118. Tryon, R.C., and Bailey, D.E., Cluster Analysis, New York: McGraw-Hill, 1970.
 119. Ullman, Neil R., Elementary Statistics, New York: John Wiley & Sons, Inc., 1978.
 120. Whitney, F.L., The Elements of Research, 3rd ed., New York: Prentice-Hall, 1950.
 121. Wilkinson, T.S. and Bhandarkar, P.L., Methodology and Techniques of Social Research, Bombay: Himalaya
 Publishing House, 1979.
 122. Willemsen, Eleanor Walker, Understanding Statistical Reasoning, San Francisco: W.H. Freeman and
 Company, 1974.
 123. Yamane, T., Statistics: An Introductory Analysis, 3rd ed., New York: Harper and Row, 1973.
 124. Young, Pauline V., Scientific Social Surveys and Research, 3rd ed., New York: Prentice-Hall, 1960