SWOT

ANALYSI
S
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( SEMINAR
)
THE NEOTIA UNIVERSITY
 WHAT IS SWOT ANALYSIS ?
SWOT Analysis technique is been credited to Albert Humphrey who lead a research
project at Stanford University in the 1960s and 1970s.

SWOT Analysis is a strategic planning technique used to evaluate the STRENGTH,

WEAKNESS , OPPORTUNITIES and THREATS of any business or an organization or a
product or a process.

SWOT Analysis guides to identify the positive and negative inside of an organization.
(Strength & Weakness)

SWOT Analysis also guides to identify the positive and negative outside of an
organization. ( Opportunity & Threats)
 WHY SHOULD WE USE SWOT Analysis?

The SWOT Analysis framework is a very important and useful tool to use in
marketing,management and other business applications.

As a basic tool it’s mastery is a fundamental requirement for the

marketer,entrepreneur or businessperson.

This is a technique that enables a group or individual to move from

everyday problems and traditional strategies towards fresh perspective.
 4 STEPS OF SWOT ANALYSIS IN
HEALTHCARE
1.PULL
TOGETHER KEY 2. SWOT Analysis
DATA
Compilation and Assessment of Organize the data into SWOT
key data which may include the category : strength,weakness,
community’s health status.
opportunity and threats

3. DEVELOP SWOT 4 . APPLICATION

MATRIX
Developing a SWOT matrix for
each business option that is
under consideration.
Analysis derived is incorporated in the
Decision making process as it determines
Which option is suitable to overall strategic
plan of the organization.
 HOW TO DO A SWOT Analysis

STRENGTH WEAKNESS OPPORTUNITIES THREATS

1. Things your 1. Things your 1. Underserved 1. Emerging

Company does well. company lacks. markets for specific competitors.
products.
2. Qualities that separate you 2. Things your 2. Negative
from your competitors. competitors do 2. Few competitors in Press/ Media
better than you. your area. coverage.
3. Internal resources such as
skilled knowledgeable staff. 3. Resource 3. Emerging needs for 3. Changing
Limitations. your products or customer
4. Tangible assets such as services. attitude
intellectual property, capital, 4. Unclear unique towards your
proprietary technologies etc. selling proposition. 4. Press/Media company.
coverage of your
company.
HOW TO USE SWOT Analysis
INTERNAL - What occurs in the
company serves as a great source of
information for the strength and
weakness categories of the SWOT
Analysis.

STRENGTH are positive , unique

qualities and advantages of the
company.

WEAKNESS are the drawbacks and

disadvantages of the company.
EXTERNAL - What happens
outside the company is equally as
important to the success as internal
factors.

OPPORTUNITIES is a space to
think about possibilities or trends
that are evident in the marketplace.

THREATS are the vulnerable areas

of the company that may be
inevitable but needs to be
addressed by the company.
 BENEFITS OF SWOT
ANALYSIS
1. SWOT Analysis helps you to understand your business
better.
2. It helps you to address weakness of the company.
3. Explore new solutions to problems .
4. Helps to develop business goals and and strategies for
achieving them.
5. Take advantages of your strengths .
6. It also helps to put-off threats.
 LIMITTIONS OF SWOT
ANALYSIS
1. SWOT Analysis is only one stage of business planning, where as planning
requires several pieces of data, research, and analysis.
2. A lack of hierarchy leads to problems .
3. In swot analysis you are expected to categorize attributes in only one of the
4 categories. MEANING, ONCE SOMETHING IS DEFINED AS
WEAKNESS, IT CAN’T EVER BE PLACED IN THE OTHER 3
CATEGORIES.
4. INFORMATION OVERLOAD AFFECTS YOUR RESULTS, AS PEOPLE
SIT AND BRAINSTORM DURING THEIR SWOT ANALYSIS. NO IDEA
IS TOO SMALL OR DUMB TO BE ADDED. THUS, SWOT ANALYSIS
DOESN’T TELL YOU WHERE TO FOCUS YOUR EFFORTS.
 SWOT ANALYSIS EXAMPLE : HIRING A SUMMER
INTERN
STRENGTHS WEAKNESS OPPORTUNITIES THREATS

1. ENERGETIC 1. TAKES TIME 1. THEY COULD 1. THEY CAN

AND TO TRAIN TURN INTO USE YOUR
HARDWORKIN FULL TIME TRAINING
THEM. TO GET
G. EMPLOYEES.
HIRED AT A
2. UP ON THE 2. THEY ARE 2. NEW RIVAL
LATEST STILL APPROACH COMPANY.
TECHNOLOGY. LEARNING. TOWARDS
WORK.
3. COST
STRATEGY : WITH PREPARATION AND PROPER EXPECTATION, SUMMER
EFFECTIVE.
INTERNS CAN BE COST EFFECTIVE AND PRODUCTIVE.
● SWOT Analysis helps a
company to see itself for
better and for worse.
Companies are inherently
insular and inward looking
CONCL
SWOTs are a means by
which a company can better
understand what it does very
well and where it’s
USION
shortcomings are.