10 powerful tips to know before

starting a YouTube channel

www.apponix.com
Consistent Posting
A look at some of the most popular YouTube channels will reveal that all of them are consistent with
their posts. When you launch a channel, you cannot afford to wait for perfection in every single
video.
Ideally, you should identify your resource availability and come up with a posting schedule that is
convenient for you. Ensure that you stick to the schedule and deliver consistent content. When you
force yourself to be productive for the first few days of your YouTube journey, and over time, it
translates into a habit.

Doing the Homework

These days, you do not need a degree in filmmaking to create professional-quality videos. Do your
homework and study content from television and OTT platforms like Netflix or Prime. Watching
quality content will give you lessons in lighting, production quality, camera angles, etc. You can then
incorporate these in your YouTube videos and give a boost to your video quality.

www.apponix.com
Gearing Up
No battle can be won unarmed, and video making is no exception to this. While you do not need the
most advanced tools in your initial days, you do need a few basic pieces of types of equipment.
•  Get yourself a camcorder that has in-built stabilization, a 50 X optical zoom range, and a
minimum of 1080p video resolution. Choose an APS – C sensor with a maximum 1.6 crop factor.
•  If you want to skip the camcorder and use your smartphone, make sure that your phone is
equipped with in-built stabilization, has low-light compatibility, and a minimum resolution of
13MB. We recommend that you use a device with storage of at least 128 GB.
•  For those who intend to use a digital camera, choose a device with a minimum resolution of
1080 p. Fixed lens with optical zoom work well, and you must focus on a device with mic input.
That way, you can connect an external mic to the camera for your recording purposes.
•  If budget is not a constraint and you want to settle for the best, choose a user-friendly DSLR
camera. We recommend sensors in the ISO range of 25,600. Pick a DSLR that can shoot at 24 to
60 fps and has the provision of autofocus in video.

www.apponix.com
 Setting the Right Benchmark
While consistency is an important aspect of your YouTube channel, you need to pay due attention to
the video quality as well. To set the correct quality benchmark, you need to be ready to chop off the
parts that compromise the quality of the video. Ensure that your video clip goes through multiple
layers of editing so that only the best quality content reaches your viewer’s eyes.

Avoiding Overdoing It
When you set out to create your YouTube channel, you should pay special attention to the fact that
there should not be any over-editing. While 3D effects and contrast graphics help you illustrate a
point, they may not be necessary for every video that you create. For the best results, go for a
simple setup and process. That way, the viewer will get the video’s raw feel, which will cause them to
relate better to the content.

www.apponix.com
 Establishing a Pattern
A YouTube channel will have multiple videos, and you must have some uniformity among your
videos. The use of brand colors, logos, taglines, or a particular type of music will help establish a
brand image. That way, when a viewer stumbles across one of your videos, they will relate it to the
channel. It will boost your brand visibility and make your channel popular.

Transcribing Your Video

You must transcribe all the video content that you post on YouTube. Search engines do not index
captions, and that is why the transcription boosts your online visibility. From the viewer's
perspective, the transcriptions enable your video to reach users who have their devices on mute, are
hearing impaired, or do not speak the language of the video. Studies establish that the addition of
captions results in a 7.32% increase in the views of YouTube videos.

www.apponix.com
 SEO Optimization of
Video
The addition of primary keywords to the video title and secondary keywords in the description gives
a major boost to the online visibility of your video. Pay special attention to the description section,
as this will help a potential viewer get a perspective about your video. You can further optimize your
video by adding tags that categorize the videos and help in ensuring that it reaches the target
audience.

Adding Call-to-Actions (CTAs) and YouTube Cards

CTAs and YouTube cards are powerful tools to direct your viewers into watching other relevant
content. If your YouTube channel has videos that are related to each other, you can leverage CTAs at
the end of the video to guide the user.
With YouTube Analytics, you can identify points in your video where the viewers are the most likely
to drop off. You can add YouTube cards at such points to direct the user into watching some other
video from your channel.

www.apponix.com
Developing A Thick
Skin
As you are considering starting a YouTube channel, chances are that you already know of its perks.
What no one tells you is that the platform is not filled with not just angels. A slight miss from your
end will be amplified, and you should be ready to bear the brunt and face the criticism. You should
be able to tell apart constructive criticism and pure trolling. You must develop a thick skin that will
allow you to ignore the trolls.
Every YouTube journey is unique, and you cannot expect to please every viewer all the time. The tips
discussed in this article will help set out on your YouTube channel and attract viewers. As you create
more videos, you will figure out the tactics that work for you and the ones that do not. Here’s
wishing you the very best for your YouTube adventures ahead.

www.apponix.com
www.apponix.com