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CULTURE CODE
TEMPLATE
Create your company’s own
culture code in 7 simple steps
What is culture?
Culture
noun | cul·ture | \ˈkəl-chər\
the set of shared attitudes, values,
goals, and practices that characterizes
an institution or organization
Why care about culture?
Culture is to recruiting
as product is to
marketing.
- CultureCode.com
Investing in employer

2X
branding on sites like
Glassdoor leads to:
BETTER APPLICANT
QUALITY
(as measured by applicant-to-hire ratios)
at an average 30% lower cost per hire
compared to traditional job boards.

Source: Brandon Hall Group Report, Understanding

the Impact of Employer Brand, Nov 2014
Now, let’s take a step back …
1

Company mission & values

 How it all started

Company Founder 1 Company Founder 2

Company Mission
(Example from Patagonia)

“Build the best product, cause no

unnecessary harm, use business to
inspire and implement solutions to the
environmental crisis.”
“ Our number one focus as an organization is the
culture first. And the culture then is going to
take care of the employees, and the employees
are going to take care of the customers’ needs,
which is going to take care of our business.

- Jon Wolske,  Culture Evangelist, Zappos Insights

What we value:
• Honesty
• Respect
• Hard work
• Risk taking
2

Who makes up our company? (the people)

Our employees have VALUE
V – Versatile
A – Authentic
L – Lighthearted
U – Unusual
E – Enthusiastic
3

Company policies
Our policies:
• Have fun
• Work hard
• Use common sense
4

What are the perks and benefits?

work
PERKS
Here’s what we offer:
• Gym
• Standing desks
• Full kitchen
• Nap room
• Mother’s room
5

What’s our workspace like?

We’re located in these locations around the world:

• New York
• San Francisco
• London
• Paris
• Tokyo
6

How do employees develop their careers at

our company?
KNOWLEDGE = POWER
When you arrive, you’ll get:
• Frequent 1:1s with your manager
• Your very own career mentor
• Free tuition money
• Skill sharing seminars
7

Why we love working here

“I love working at our
company because I get to
work with smart people
and challenge myself every
single day.”
- Employee, Position
For more inspiration, click here:
Stock images from freestockphotos.org