Week 2 - Deliverables

Initial Post by Thurs 11:59pm

Pick 3 PESTEL segments that you think most impact the industry where you work
Short paragraph on each segment, with how it impacts the industry, using data to justify your claims
Concluding paragraph, summarizing the opportunities and threats that you identified as a result of the above.
350 – 500 words

Post Replies by Sunday 11:59 pm

To post meaningful replies, review the RISE model so that your reply satisfies one of the criteria
150 – 200 words for each reply, two replies needed

Submit Milestone 2 for Group Project by Sunday 11:59pm

Analyze all PESTEL segments for the industry where your company (for the group project) competes
Use at least five articles or sources written no more than three years ago (in-text citations and references)
Write one paragraph for each PESTEL segment, discussing trends within that segment that are relevant to
your industry
Concluding paragraph that summarizes the opportunities and threats you have identified
2 – 3 pages, APA citing and referencing
External Environment
How does something in the environment affect our company?
Opportunity or Threat? Both? Neither?
The Industrial Organization Model (I/O)
Purpose of External Analysis: To identify Opportunities and Threats

I. General Environment
Limited org/mgmt influence
Macro Segments: using PESTEL
O/T

A.
O/T
B.
O/T

Internal Environment

II. Task Environment

More org/mgmt. influence
A. Industry: using Porter’s Five Forces
B. Sub-Industry: Strategic Grouping/Mapping
PESTEL
Groups environmental factors into six segments
• Political
• Economic
• Sociocultural
• Technological
• Ecological
• Legal

• Process for analyzing factors within the six segments:

• Scan
• Monitor
• Evaluate