GROUP PROJECT MILESTONES

Week 5

Internal Analysis Part I: Problems

Describe your company and its products/services Identify one (1) key problem facing your
Week 1

Corporate Level: level of diversification (products/services/industries, locations, organization, as well as two (2 alternative
organizational structure/chart, company size/employees, top management team),
alliances. problems.
Business Level: how you compete, functional-level (value chain) competencies for
implementing business strategies Part II: Recommendations
Formulate three (3) recommendations (these
could be corporate or business strategies,
Week 2

External Analysis: Macro-Environment Analysis restructuring, etc) to address the key problem
Identify Opps/Threats in each of the PESTEL segments of macro/general from above.
environment
Part III: Implementation
Describe your implementation plans for each of
External Analysis: Industry Analysis
Week 3

your recommendations.
Identify Opps/Threats from each of the Five Forces.(ies).
Describe three criteria/factors for whether these
Identify your company’s business strategies that eliminate barriers from
competition and help to achieve competitive advantage/profitability. recommendations will be successful along with
how you will measure that success.

External Analysis: Competitor Analysis Part IV: Pre-Mortem

Identify 2 to 4 direct competitors by strategic mapping Discuss potential issues that could hinder these
Week 4

Identify Opps/Threats from these competitors (their strengths are you threats; their each of these recommendations, along with plans
weaknesses are you opps) to deter these potential issues.
Where do their markets overlap with yours?
Are their resources similar to yours?
What business strategy(ies) are they pursuing?
Compare their performance to yours.