Indian Ethos

• Indian ethos for management means

application of principles of management
revealed in our ancient wisdom described
in Upnishad and Gita.
 1 Each soul is potential god
• A human being has a soul, a spark of the
devine.The devine means perfection in
knowledge, wisdom and power. The
partnership of God and man can bring
about extraordinary results. Devine grace
works only when your self help and efforts
are maximum. This is a unique resource in
man. God provides inspiration, he guides.
Hence in Indian Ethos human being is
more important the machine.
 2 Holistic Approach
• This is based on spiritual principles of
unity. Under this the universe is an
undivided whole where every particle is
connected with other particle.
Management must recognise oneness of
humanity. Your inner being is the delegate
of the divine, so see your own self in all
selves. This will achieve perfection and
excellence in in whatever sector you work.
This is an idea of indian ethos
 3 Equal importance to subjective
• Human and ethical values such as
courage, vision, truth are subjective and
intangible concepts. These represent
divine wealth. Value based management
is essential to combine these with external
resources. This will assume TQM.
Manager must develop this third eye of
vision, insight, intuition and other such
divine qualities. This is an essence of
Indian Ethos for management.
 4 Karma-Yoga
• Work is to be done as worship to the divine, so pour your
heart and soul in the performance of your duty. As you
have no control over the future do not waste your time in
useless dreams of future hopes. Do your best and live
actively your life every moment of the present with a firm
belief that future shall take care of itself. Karma yoga is
a golden means, it is the life of intense activity and
serenity with out selfish impulses. The unique route of
karma yoga is the best instrument for management for
self development, for the welfare of oragnization and for
the society and the envirnment.
 5 Co-operation
• Co-operation is a powerful motivator for
excellence and success. Excessive
competition can destroy young people and
our social life. Co-operation, united work
and striving for success leads to all around
prosperity and success in any field of
human enterprise.
 Why IEM is important
• To develop proper management pattern.
• To assure all round growth in productivity,
marketing and profitability.
• To gain worldly achievement and lead enriched
quality of life.
• To synchronies private and public benefits. The
best management will be holistic and value
driven unite with skill. Such a management can
meet all problems and challenges of life in he
21st century.
 Needs of Indian Ethos
• Business is sacred activity. One can do
business, make money, Earn profit, and even
then it can be managed with due recognition to
human and ethical values and respecting all
persons in the enterprise and in the society as
human being. Indian ethos demands subjective
management system. This includes
management attitude, humanizing organization,
self management, self introspection, brain
stilling, stepping back, self meditation and
intuition.
 Essential features of Indian Ethos
• The divinity of human being s not merely a notion but a
truth which can be experienced.
• Balance or equilibrium is a key note of Indian Ethos.
• The individual is taken as central figure.
• The Indian concept offers a secure base for trust,
cooperation, teamwork for public
• Character is real wealth and power. Values must be
combined with skill.
• As per Indian ethos all work is worthy and honorable.
• Indian ethos emphasize on duties and responsibilities.

• Indian ethos deals with knowledge of creation and

knowledge of creator.
 Need: management attitude
• Top management must have firm belief in
value oriented holistic management . The
management is called upon to meet the
expectations of all stakeholders and fulfil
the social responsibility. Profit is earned
through services.
Need: Humanizing organization
• The core of a organization is worker.
Human has complex personality with
changing psychology. Therefore the
management must note all three aspects
of relations viz. inter personal relation,
man machine relation, and inner
management i.e. mental and spiritual
needs of the workers.
 Need: Self Management
• A manager must learn self management
and control. Western management is
based on objective system. Indian insights
wants first system of subjective
management and then only management
in objective terms can be practiced.
• To coordinate and harmonize body mind
and intellect is an essence of self
management.
 Need: Brain stilling
• It is a meditation. The Indian insight advocates a
better alternative in the form of brain stilling
instead of western culture brain storming. For
rational and enduring decision a silent mind is
much more effective medium.
• It is always very good to practice a silence for a
few minutes at least twice a day.
• The stepping back from a situation for a while
enables us to control or even master the
situation. Such a withdrawing from involvement
helps us to receive right guidance or intimation
from our own inner self.
 Need: Intuition
• Intuition enables the manager to cope with
confidence the fluctuating situation.
Intuition is an act of coming to direct
knowledge or situation without reasoning.
Fully developed intuition is efficient and
effective for taking prompt and sound
decision.
• This needs faith in work and practice. Both
these leads to perfection.
 Modern management
• The holistic approach of Indian wisdom is
needed for modern management. Value
based holistic approach will assure all
round human development and prosperity.
• The Indian ethos in terms ofnew
management needs managerial
effectiveness, globalisation, high
technology, ecology and new marketin
concepts.
Thank You…..