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1.1 How to make people work harder is a topic that lots of people have written about in the last
few years. There are lots of different theories etc. and I think some of them are ok. When you
think about this we should remember the old Chinese proverb, that you can lead a horse to water
but you can’t make it drink. So how do we increase production? Well, if a company doesn’t
motivate staff it will not survive. It’s quite a complex subject but I’ll just talk about a couple of
ideas.
1.2 Motivation has been the subject of numerous studies during recent decades, but this essay
will focus on Maslow’s hierarchy of needs theory (1943) and Herzberg’s two-
factor theory(1966). Their contemporary relevance to the need to motivate employees effectively
will be examined critically, given that this can be considered crucial to a firm’s survival in the
current climate.
Features of academic writing
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Thereare
arelots
lotsof
of
different
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyou youthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdodowe
weincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbut
butI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleof
ofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothetheneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Therearearelots
lotsofofdifferent
differenttheories
theories
etc.
etc.and
andIIthink
thinksome
someofofthem
themareareok.
ok.When
Whenyou youthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthe theold
oldChinese
Chineseproverb,
proverb,that
thatyou
youcancanlead
leadaahorse
horsetoto
water
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo dowe
weincrease
increaseproduction?
production?Well,
Well,ififaacompany
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive.It’s
It’squite
quiteaa
complex
complexsubject
subjectbut
butI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleofofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothe
theneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Thereare
arelots
lotsofof
different
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyouyouthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo doweweincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbutbutI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleofofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focusononMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothe
theneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsof
ofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Thereare
arelots
lotsof
of
different
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyouyouthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo dowe
weincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbut
butI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleof
ofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectof
ofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothetheneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbe
beexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Thereare
arelots
lotsofof
different
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyouyouthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo dowe
weincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbutbutI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleofofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothetheneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsof
ofpeople
peoplehave
havewritten
writtenabout
aboutininthethelast
lastfew
fewyears.
years.There
Therearearelots
lots
of
ofdifferent
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someof ofthem
themare
areok.
ok.When
Whenyou
youthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthe
theold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo dowe
weincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbut
butI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleof
ofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothe
theneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthethelast
lastfew
fewyears.
years.There
Therearearelots
lots
of
ofdifferent
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyou youthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdodowe
weincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbut
butI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleof
ofideas.
ideas.
1.2
1.2Motivation
Motivationhashasbeen
beenthe
thesubject
subjectof
ofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothetheneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbe
beexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Thereare
arelots
lotsofof
different
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyouyouthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo dowe
weincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbut
butI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleofofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothetheneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1.1
1.1How
Howtotomake
makepeople
peoplework
workharder
harderisisaatopic
topicthat
thatlots
lotsofofpeople
peoplehave
havewritten
writtenabout
aboutininthe
thelast
lastfew
fewyears.
years.There
Thereare
arelots
lotsofof
different
differenttheories
theoriesetc.
etc.and
andIIthink
thinksome
someofofthem
themare
areok.
ok.When
Whenyouyouthink
thinkabout
aboutthis
thiswe
weshould
shouldremember
rememberthetheold
oldChinese
Chinese
proverb,
proverb,that
thatyou
youcan
canlead
leadaahorse
horsetotowater
waterbut
butyou
youcan’t
can’tmake
makeititdrink.
drink.So
Sohow
howdo doweweincrease
increaseproduction?
production?Well,
Well,ififaa
company
companydoesn’t
doesn’tmotivate
motivatestaff
staffititwill
willnot
notsurvive.
survive. It’s
It’squite
quiteaacomplex
complexsubject
subjectbutbutI’ll
I’lljust
justtalk
talkabout
aboutaacouple
coupleofofideas.
ideas.
1.2
1.2Motivation
Motivationhas
hasbeen
beenthe
thesubject
subjectofofnumerous
numerousstudies
studiesduring
duringrecent
recentdecades,
decades,but
butthis
thisessay
essaywill
willfocus
focuson onMaslow’s
Maslow’s
hierarchy
hierarchyofofneeds
needstheory
theory(1943)
(1943)and
andHerzberg’s
Herzberg’stwo-factor
two-factortheory
theory(1966).
(1966).Their
Theircontemporary
contemporaryrelevance
relevancetotothetheneed
needtoto
motivate
motivateemployees
employeeseffectively
effectivelywill
willbebeexamined
examinedcritically,
critically,given
giventhat
thatthis
thiscan
canbe
beconsidered
consideredcrucial
crucialtotoaafirm’s
firm’ssurvival
survivalinin
the
thecurrent
currentclimate
climate
1 Do not use idiomatic or colloquial vocabulary
(i.e., informal or conversational language)
e.g., kids, boss. Instead use standard
English e.g. Children/ managing director
2 Use vocabulary accurately there is a difference between currency
and money, or governance and
government, which you are expected to
know
3 Be as precise as possible when dealing with facts or figures
Avoid phrases such as: about a hundred or
hundreds of years ago. If it is necessary to
estimate numbers use approximately rather
than about
4 Conclusions should use tentative/ cautious language
Avoid absolute statements such as
‘employment causes crime’. Instead use
cautious phrases: ‘unemployment may
cause crime or tends to cause crime’
C) understanding the
A) first draft B) researching
assignment