COMPETITIVE

ANALYSIS
Customer List your findings from the customer
survey(s) and interview(s) you
Survey & conducted, highlighting your key
Interviews takeaways.
Direct Competitors

• List your Direct Competitors on this slide

Then take a deep dive into
each Direct Competitor
you listed on the previous
slide. Put the name of the
one you’ll be covering on
this title slide.
 List your findings of their homepage
Homepage and provide examples.
 List your findings of their landing
Landing Page page(s) and provide examples.
Testimonials List how your competitor is using
testimonials and case studies on their
& homepage and landing pages and
Case Studies provide examples.
Features List the features and benefits your
competitor is highlighting and provide
& examples of how they’re presenting
Benefits these features and benefits.
 Pricing Detail your competitor’s pricing model
and packaging, including discounts,
& free trials, and rebates they offer.
Packaging Provide examples.
 Google Ads
List your findings of each ad type and
& provide examples.
Facebook Ads
 Examine their social media presence
Social Media and list your findings and provide
examples of each social media
Images platform they’re on.
 Blog
If applicable, examine their content
& marketing efforts via their blog,
Podcast podcast, and/or YouTube channel. List
your findings and provide examples of
& each.
YouTube
 What are your competitor’s customers
Customer saying about them on third-party
review sites like Amazon and Yelp?
Reviews List your findings and provide
examples.
Indirect Competitors

• List your Indirect Competitors on this slide

Take a deep dive into each
Indirect Competitor you
listed on the previous
slide. Put the name of the
one you’ll be covering on
this title slide.
 List your findings of their homepage
Homepage and provide examples.
 List your findings of their landing
Landing Page page(s) and provide examples.
Testimonials List how your competitor is using
testimonials and case studies on their
& homepage and landing pages and
Case Studies provide examples.
Features List the features and benefits your
competitor is highlighting and provide
& examples of how they’re presenting
Benefits these features and benefits.
 Pricing Detail your competitor’s pricing model
and packaging, including discounts,
& free trials, and rebates they offer.
Packaging Provide examples.
 Google Ads
List your findings of each ad type and
& provide examples.
Facebook Ads
 Examine their social media presence
Social Media and list your findings and provide
examples of each social media
Images platform they’re on.
 Blog
If applicable, examine their content
& marketing efforts via their blog,
Podcast podcast, and/or YouTube channel. List
your findings and provide examples of
& each.
YouTube
 What are your competitor’s customers
Customer saying about them on third-party
review sites like Amazon and Yelp?
Reviews List your findings and provide
examples.
Alternative Solutions

• List Alternative Solutions to your brand here

Alternative Solution #1

• Provide details to each Alternative Solution you listed on

the previous slide and how your brand will address them
On the next slides, we’ll look at what
a competitive analysis could look like
when finished, so you know what
you’re shooting for. While it doesn’t
have every slide listed above, you’ll
get the idea. :) We’ll use a well-known
brand that many of you are familiar
with as an example: HubSpot.
HubSpot
Google Ads
Facebook Ads
Social Media
Images
Lead Magnet
Landing Page
Lead Magnet
Opt-In
Lead Magnet
Thank You
Page
Deliverables in
Google Drive
 Download
Email (1 of 2)
 Download
Email (2 of 2)
Persona/Product/Positioning

• Persona: Selling to: B2B - CEOs, Directors, Execs

• Product: CRM, Sales, Marketing, and Customer Service
platform solutions (and training through Academy included
for free or standalone for free)

• Positioning: All-in-one or standalone solution to grow your

business
Pricing

• CRM & Tools: Free

• Marketing Hub: $50/month -
$3,200/month based on plan

• Sales Hub: $50/month -

$1,200/month based on plan

• Service Hub: $50/month -

$1,200/month based on plan

• Growth Suite: 25% All