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 99% Match 2021 18+ 5 Subtopics

Development of a Business Plan

Top 5 Subtopics

1 2 3 4 5
 1st

99% Match 2021 S3+

• first step and most difficult process of all

due to the number of options that the entrepreneur
will
have to choose from.
Entrepreneurs create value by introducing new
products and services or finding better ways of making
them. (may include product design, addition of new
product features, employing new technologies, or
creating new markets) BA
 2nd

99% Match 2021 S3+

• The process of cautiously selecting the best opportunity. Selection

will depend on the entrepreneurs.
• INTERNAL INTENT (main objective that the business will
accomplish)
• EXTERNAL INTENT (address the compelling needs of the target
market)

BA
 2nd

99% Match 2021 S3+

 The Pre-Feasibility Study

o Market Potential and Prospects- Segmenting the Market,
Assessing Competition, Estimating Market Share & Sales
o Technology Assessment and Operations Viability - Quantities
demanded, Quantity Specifications, demanded, Delivery & Price
expectations
o Project investment and Detailed cost estimates - Pre-operating
costs, Production/Service Facilities & Working Capital Investment
o Financial forecast and determination of financial feasibility -
Projected Financial Statements, Financial Ratios and
Measurements
BA
 The Feasibility Study
 3rd

99% Match 2021 S3+

• Crafting a Positioning Statement

• Conceptualizing the
Product/Service Offering
• Designing, Prototyping, and
Testing the Product
• Implementing, Organizing, and
BA
Financing
 4th

99% Match 2021 S3+

Macro Environment refers to the “big forces” that affect the industry
and the market. It influences how consumers will behave, business will
be conducted, how supply and demand will move, how different
competitors position themselves and how the cost of doing business
will process.

BA
 4th

PESTEL 2021 S3+

• Political
> Determine the extent to which a government may influence the
economy/certain industry
• Economic
> These factors are determinants of an economy’s performance that
directly impacts a company and have resonating long term effects.
• Social
> Scrutinize the social environment of the market & gauge
determinants like cultural trends, demographics, population analytics,
etc.

BA
 4th

PESTEL 2021 S3+

• Technological
 Pertain to innovations in technology that may affect the
operations of the industry & the market favorably or unfavorably;
refers to automation, research and development
• Legal
 Have both internal and external sides
 Certain laws that affect the business environment in a country
while there are certain policies that companies maintain for
themselves.
• Environmental
>these factors include all those that influence by the surrounding
BA
environment
 REPORTER 1

99% Match 2021 18+

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BA
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