Presentation
on

“Amazon”
Course Title: Supply Chain Management

Presented To:
Ms. Mir Misnad Sultana
Lecturer
Faculty Of Business Administration
BGC Trust University Bangladesh.
  
 Presented By: Group A

ID Name Contribution
2017001 Najmul Shanker Siddique Inactive

2017002 Jubaida Katun Data Collector

2017003 Nadimul Hasan Chowdhury Data Collector

2017004 Musa Kalimullah Data analyser,Slide Maker &

Presenter

2017005 Amran Ahmed Tamim Data analyser, Presenter

 About Amazon
 Amazon Inc. is an American international E-commerce company.
 It was started by Jeffrey P. Bezos in the year 1994.
 It is a largest online retailer.
 When many companies were not able to survive during the 90`s Amazon managed
to survive and successful now.
 Buying suggestions based on your search.
 IT is the 11th most searched sit around the world.
 Amazon also acquired many about to close .com companies like IMDB, buyVip,
Lexcycle, CDnow and Pets.com etc .
 Vision
(The Dream)

 “To be Earth’s most customer centric company

where customers can find and discover anything
they might want to buy online”

Mission
(The What and When)

 “We strive to offer our customers the lowest

possible price, the best available selection
and utmost convenience”
Organizational Structure:
 Products and Services
Retail:
• Books, Music & Movies Non-Retail:
• Consumer Electronics
• Referrals / Commission
• Computer & Office based selling
• Tools & Automotive • Amazon wed Services
(AWS)
• Food & Household
• Home Improvement
• Fulfillment by Amazon
(Services to business)
• Toys & Video Games
• Sporting & Fitness
• Clothing & Jewelry
• Kids and Baby
• Kindle
SWOT Analysis
Supply Chain drivers
  Transportation
Relay primarily on national parcel courieres
• UPS, Fedx
• Own logistics network

 Inventory
• High inventory
• Multi-tire inventory network
 Sourcing
 Pricing
o Amazon does make millions of price changes daily.
o Price dynamism various varies by season
o Some categories are more price dynamic than other.

 Information
o Amazon web service.
o Simple storage service.
o Smart analytic search.
o Transaction processing system.
o Online payment system.
o Recommender system.
Strategic Fit
 Competitive strategy
o Respond to wide range of demand
o Fulfill orders in short lead time

 Supply Chain Strategy

o Both cost effective and responsive.

 Facility
o More towards centralization.
 Inventory
o High.
 Transportation
o Faster.
 Information
o High investment.
 Generic Business Strategy

Amazon is placed in the Overall Cost leadership quadrant and its relentless
focus on costs is the key to understanding its overall strategy
The specific measures taken by Amazon in pursuit of this strategy include
steep discounts for its regular members through the:
 Amazon prime program
 Ensuring timely and even express delivery and its at times
 Waiving off the shipping charges
 Passing on the benefits of avoiding state taxes to the customer.
Porter Five Forces Analysis
  Why has Amazon succeeded online
business when so many other
companies have failed:

 Addition of new products

 Products Availability
 First vendor that comes to peoples mind is amazon
 Attract to suppliers
 Cheaper price
 Anywhere Shipping
 No Shipping charges on delayed.
 Response to COVID-19 Pandemic
 Hazard pay and overtime
A temporary $2-per-hour rise in pay

 Additional hiring as a result of pandemic

hired some 100,000 more staff in the US to help deal with essential items such as food
and medical equipment
 Employee protests during COVID-19
Jeff Bezos announced that Amazon expects to spend $4 billion or more on COVID-19-
related issues: personal protective equipment, higher wages for hourly teams, cleaning for
facilities, and expanding Amazon's COVID-19 testing capabilities.

In January 2021, Amazon invested with over $278 million by opening two new
centers in Italy (Novara and Modena) and creating over 1100 jobs.
 Conclusion:
• one of the world`s favorite online retailers through its customer centric
driven attitude

• Modernize customer online shopping experience

• The mission statement for Amazon is very conscious and to the point, it
outline exactly. What it want to do.

Recommendations:
Expand prime now service areas
Create New incentives for Prime member
Innovation with the Goal of Customer Retention.
 References:

 https://en.wikipedia.org/wiki/Amazon_(company)
 https://www.assignmentpoint.com/science/technology/review-about-
 amazon-echoshow.html
 https://bstrategyhub.com/swot-analysis-of-amazon-amazon-swot/
 https://rm-15da4.kxcdn.com/wp-content/uploads/2018/08/Amazon
 OrganizationalStructure
 https://economictimes.indiatimes.com/topic/Amazon
 https://www.inc.com/marc-emmer/with-these-7-strategies-amazon-will-dominate-
anymarket.html
 https://abcsupplychain.com/en/amazon-supply-chain-logistics/
 http://panmore.com/amazon-com-inc-swot-analysisrecommendations
 https://www.slideshare.net/search/slideshow?searchfrom=header&q=amazon .