SuperDash Mart’s

Business Plan
Members:
Mohammad Mambuay
Alinor Samsodin
Jannathe Macaraya
Arif Disomangcop
Raffy Macabangkit
Saad Amer
Executive Summary
 Business Overview
• The general idea of our business project is to be innovative and
practical as how entrepreneurs should be. Our business project
is to establish a general supermarket that offers a delivery
service that is based upon the general weight of the delivered
item.
 Market Overview
•The projects market falls into the industry of other super markets/grocery
which to itself falls into a perfect competition because it is simply something
that can be made by other organizations or parties with the right amount of
budget and plan. Which means the stakes of failing are significantly much
lower compared to other projects as long as you adapt to the market, which
gives the project a bigger chance to be able to implement innovative ideas
such as our idea.
 Financial Highlights
• For the project to bloom the expected budget our organization would need for a
standard supermarket is around 1-2 million and this is the minimum which only
includes common necessities the public needs. But additionally the innovation that
we would want to implement will cost around 1 million so in theory the total
would be around 2-3 million. But if the project wants to reach a higher potential
which would mean the variation in the supermarket will be a lot it would cost
around 10-15 million but such as length should be decided on the location and
population of where the project will take place because if the population is low that
means there will be a surplus of products which is not an ideal thing to have.
Company
 Structure and Ownership
• This business project will probably one of the ambitious and big ones, considering
the scale of what the business and organization will need to be able to start the
operation. With that being said, it is likely that we will ask for investors for support
to start the operation at the early timeline of the business considering the huge
amount assets the organization will need and these are product supplies, business
location, delivery vehicular and transportation equipments. With that being said
that would mean that there will be parts of the business that will be owned by the
said investors as a way to pay them back, in other words they're shareholders. They
can either sell their shares or keep them to earn a part of the revenue.
 Structure and Ownership
 Amer, Mohammad Saad - Will handle the team that does maintenance for the equipment and vehicular
transportations.
 Disomangcop, Arif Rasad - Will handle the promotion for the business, in other words he handles the
marketing of the organization.
 Macabangkit, Raffy - Will handle the product supplies that are in store shelves.
 Macaraya, Jannathe - Is the organizations accountant, he will be the one that handles the cash flow of the
whole organization and business.
 Mambuay, Mohammad - Will be the Human Resource, that would mean he handles the well being of the
employees, and will be the one to fill up the missing needed employees in certain part of the organization.
 Samsodin, Alinor - Will handle the team that focuses on the delivery services the business will offer.
 Location
• The business will be located in a place where it's populated
enough to be able to attract customers because whilst the
business focuses on the delivery part, the business will still
be a upfront grocery store, that would mean it needs
customer and the best place to get customers is in a
populated area, so that's why the best description of the
location is in a populated area.
Product and Services
 Parcel Services
• This fallow the schedule time and day to deliver and few cases
have exceptions though depending on what the object is or
particular, food products, a common good for this service,
would only take no longer than an hour to deliver. This is good
for the customer those bought a goods with a high weight
because this service will help them to received their order
without their inconvenient.
 Rush and On-Demand Deliveries

• To those who need anything as quick as possible,

rush and on-demand delivery are available. You
won't have to wait longer than a half-day for your
deliveries if you do it this way. This will help our
customer to get their goods as much as possible
without their risk and inconvenient
 Overnight Courier Services

• If the shipment you intend to arrive is at risk of

expiry date in the process of arriving, this is a
perfect choice to use. Any commodities and goods
do not fare well in the sweltering heat of traffic.
They would spend less time on the road and in
difficult situations as a result of this.
 Upfront Grocery

• For those people who are not aware of our services can
buy from us by shopping normally like a normal
grocery/supermarket. Because there are demographics
that aren't able to catch on what we're doing so if they
decide to buy products normally like a grocery,
hopefully they'll buy at ours.
Market Analysis
 Demographics and Segmentation
• The market size that would work for the business is a high/medium
number of low to medium value customers due to the type of business.

• The segment of the market that we vies as our target market are the
family feeders since they are the one buying groceries for their family
and purchases at large quantities of varied products, and they tend to
look at the value of the product not price.
 Target Market
• The target market would be in 24-45 age group due to the high purchasing power and the gender of
our target market are mostly female since in the Family Feeders group, females tend to be the one
doing the groceries compared to the males/

• According to Brennan : “In virtually every society in the world, women have primary care-giving
responsibilities for both children and the elderly (and often, just about everybody else in-between).
In this primary caregiving role, women find themselves buying on behalf of everyone else in their
lives.”. which means they take the responsibility of buying products for their family due to their
caregiving tendencies. And Every time you deliver great service to a woman, she has a multiplier
effect on your business because she represents a broad range of other potential customers, and will
likely tell people about the great service you offer
 Market Need
• The buying pattern of our target market would be medium to
high quality products since our target market would be always
reevaluating products that might affect their loved ones. Their
needs such as food, clothes and medicine would be the one
triggering their purchases and the value of products would
likely be associated with the brand perception.
 Competition
• The competitors of our business would be other supermarkets that could be
independent or belongs to a chain.

• Their target market would be the same people as ours and the prices of their
products would likely be the same as everyone due to type of market we have,
which is perfect competition and those that increase their prices would be losing
customers while those that lower their prices would be receiving more customers
but losses income, and the less unique one and less adapting will likely fall out
 Barriers to Entry
• Regulations- New competitors would have to buy licenses to sell specific
products.

• Access to Resources- New competitors would need competent and exclusive

suppliers to supply them with products to sell.

• Location – they would have a hard time finding good spot to establish their
company since the better spots would have already been taken.
Market Strategy
 Competitive Edge
• The SuperDash Mart’s has the competitive edge of knowledge and future
market and it’s enterprise in a competitive field. With the new strategy that
has been implemented in the business, this will give a huge advantage over
other telemarketing since not only do we have delivering service but also,
having more services by having a shop front itself just like any grocery
stores that also gives more satisfaction for the potential customers that are
outdoors. This has been at the minds us entrepreneurs that have spent
months in sharpening our business skills in establishing the said future
company.
 Pricing

• The pricing of our products will be similar, or even the

same compared to other businesses depending on the
earnings or losses. In the case of doing delivery services,
additional taxes will be added for the total payment of the
order for the purpose of the gasoline, and the insurance
rates for the drive to pay for using the work vehicle.
 Marketing Plan
 Must focus on hiring more employees for the business and create a managerial hierarchy to to
uphold the business by having more heads and managerial backup to it.
 Call on potential investors to help in providing capital
 Have a long-term relationship with the suppliers/ whole sellers management and focus on buying
goods and products from them. It is crucial to have suppliers on a marketing business to easily
restock your goods.
 As for the delivery service, purchasing vehicles for that operation is one thing. But another crucial
one is finding the best routes to travel around in general to be less time consuming and lessen the
gasoline intake for the vehicles which makes it more profitable. This can be a trial and error affair.
 Risks and Mitigate
 The company must improve and arrange it’s management hierarchy to be more efficient when it
comes to communication between the employees and the higher-ups of the distinct parts of the
business. Such classifications like demographic analysis are accounted for.
 The SuperDash Mart’s entrepreneurs must plan the growth of the future business with the
employees and suppliers to identify the possible opportunities that is needed to be dug onto.
 The company should start handing out surveys for the potential customers to gain a better
understanding of the situation of the business and the potential customers themselves. It is to stay
relevant to get to know better about the potential customers’ needs and wants in their daily life
consumptions.
Operations
 Personnel Plan
• In starting up a supermarket we needed employees to help us out with our
market, we decided to employ 8 workers (it would be 9 if the security is
part of this), specifically 2 cashiers, 2 delivery guys, 1 supervisor (where
he is in charge of making sure that the employees are working), 3 workers
in both restocking and cleaning.
 Staff Plan
• In the first day of business and in the upcoming days, the employees will be given a certain
schedule for our business to operate in a time efficient way, where not even a second is wasted,
where we do not tolerate error movements and only want our actions to be in synced.
 Key Assets and IP
• The key asset in our business operation is our place of operation or building. Delivery vehicles could also be
part of the key assets but we can still operate as a supermarket without any delivery services, but since
delivery service is the one reason that makes us stand out from the rest of our competitors, we won’t be able to
operate as a unique supermarket, so if we want to maintain as a unique supermarket, delivery vehicles would
be included in our key assets, but all in all we can still operate without it and just be a normal supermarket.
• In order for us to keep our key assets we need to make sure we have followed the safety protocols in having a
market building.
• As for the delivery vehicles we would making sure that everything is fine and everything is ready to go, this is
to ensure the drivers’ safety and to ensure that the vehicles would not be involved in any accidents, one other
way for us to keep accidents away from happening to the delivery vehicles and maintaining them without any
problems, we make sure that the drivers we hire are professional licensed drivers and that they are capable and
responsible drivers.
 Suppliers
•Considering that we are still a startup supermarket business we won’t be able to find a direct suppliers for our
stocks and products, so what we will be doing is getting our products from the wholesalers within our city limits.
Our schedule for buying products from the wholesalers within our city will be always before the month ends so
that we will have enough stocks stored in our storage for restocking for a whole month, but buying products from
wholesalers to resupply our stocks will depend on the stocks left in the storage, so if a month is nearly ending
and we still have enough of every products for restocking, we will not be buying products anymore, because we
don’t want to have too much in our storage because we are trying to consider that if we only get less sales and
there are still a lot of stocks left in the storage we are afraid that some of our stocks might be near their expiration
date before they are displayed in our aisles in our supermarket, because we want our products to be sold in a
good condition and at the same time maintaining its good quality. In the end we want to avoid stocking too much.
Financial Plan
 Startup Expenses
Working Capital 100,000
Accounting 10,000
Legal (contingency) 15,000
Office Supplies 15,000

Building Repair Equipment 500,000

Insurance 50,000
Flooring 40,000
Security System 20,000

Project Management Fee 65,000

Sprinkler System 10,000
Salaries Expense 10,000
Miscellaneous 0
Start-up Assets Needed

Investment  
Cash Requirements 0
Investor 1 0

Start-up inventory 1,200,000 Investor 2 0

Owner's Investment 400,000

Other Short-term Assets 0 Total Investment 400,000

Short-term Liabilities 0
Total Short-term Assets 1,200,000
Unpaid Expenses 0

Short-term Loans 0
Long-term Assets 0

Total Assets 1,200,000 Interest-free Short-term Loans 0

Subtotal Short-term Liabilities 0

Long-term Liabilities 0
Total Start-up Requirements: 825,000
Total Liabilities 0

Left to finance: Loss at Start-up 800,000

 
Total Capital 1,200,000

Start-up Funding Plan   Total Capital and Liabilities 1,200,000

Important Assumptions
- The company having a constant profit.
- Constant number of customers coming in.
- The average basket which how much customers will usually pay.
- The acquisition cost to determine how much expense is needed to acquire customers.

Customers aqc. Cost Cumulative

  Base Case Average Basket Impact Impact Impact

No. of customers 1800 1800 1800 1800

Average basket Php 800 Php 720 Php 800 Php 720

Sales Php 1440000 Php 1296000 Php 1440000 Php 1296000

Gross profit margin

(30%) Php 432,000 Php 388800 Php 432,000 Php 388800

Customer acq. Cost Php 80 Php 80 Php 80 Php 80

Total Customer aqc.

Cost Php 144000 Php 144000 Php 1440000 Php 144000

Profit Php 1008000 Php 907200 Php 1008000 Php 907200

Profit Margin 9% 8.80% 9% 8.80%

 Sales Forecast
- Marketing budget: Php 144,000/ for the whole advertisement.
- The average cost: Php 40/ per delivery service.
- Average Basket: Php 800.

SuperDash Mart Enterprise SuperDashMart Enterprise

Sales Budget Sales Budget

For the year ended December 31, 2021 For the year ended December 31, 2021

  1st Quarter 2nd Quarter 3rd Quarter 4th Quarter TOTAL

  1st Quarter 2nd Quarter 3rd Quarter 4th Quarter TOTAL

Forecasted sales ( In Forecasted sales ( In

Units) 450 495 544.5 598.95 2087.95 Units) 450 495 544.5 598.95 2087.95

Service price (10 k/m) Php 50 Php 50 Php 50 Php 50 Php 50

Service price (5 k/m) Php 30 Php 30 Php 30 Php 30 Php 30

Total Sales Php 13500 Php 14850 Php 16335 Php 17968.5 Php 62653.5 Total Sales Php 22500 Php 24750 Php 16335 Php 27225 Php 90810
Cost Structure
- Operating Leverage.
FC/TC= OL
100,000/1693463.5 = 0.059