Abhishek Mishra IMT Ghaziabad PGP Marketing 210103005

Idea – Stray Animal Weekend

Target Audience Approach

• Youth from the age group 14-30, as
they have the time and interest to
give their weekends for this cause
• Children who are socially active, so
that they can influence their parents
• Youth groups are socially active and
have a resolve for social causes
• Start trends with social media hashtags
• Eventually approach housing societies
to take care of stray animals and create
shelters
Abhishek Mishra IMT Ghaziabad PGP Marketing
Action Plan
• Start a social media campaign to attract youth
• Make it a trend to take care of stray animals
near people’s home, schools, colleges, offices
etc
• After 3 months of successful
#StrayAnimalWeekends, start a business
campaign targeting housing societies and
office spaces
• Sell these entities our service of creating a
shelter for stray animals in their locality with
features that promotes interactions
210103005
Resources Required
• Chief marketing officer and Chief operations
officer, as these are the main aspects of our
business
• 3-5 Social media managers to inspect and
analyze trend performance
• Volunteers from particular localities, societies
etc who would push the campaign forward
• 3-5 Business Development managers who
would approach localities, societies etc for
possible B2B deals