LECTURE 3.

2
Aesthetic Terms
 CATEGORIES OF VALUE

LOGICAL True and False

ETHICAL Good and Bad

AESTHETIC
Beautiful and Ugly
 AESTHETICS VALUES

BEAUTIF UGLY
UL Glooms
Delights

Wow! Yuck!
Walastik!
Hanep! Eww!
Sus!
 AESTHETIC VALUES ACCORDING TO
THE SENSES
SENSE SENSING: Sense-Data FORMS OF ART
S
VISUAL ART: Painting,
SEEING: Color,
EY Sculpture, Architecture,
E Shape, Size, Motion
Dance, Drama

EARS HEARING: AUDITORY ART: Music,

Sound Drama
OLFACTORY
NOSE SMELLING:
ART:
Odor
Perfume Making
TONGUE TASTING: CULINARY ART:
Taste Cooking
TOUCHING: TACTILE ART:
SKIN
Texture, Shape, Size, Sculpture, Lovemaking
Motion
IMAGINATIVE
IMAGINATION IMAGINING: Images
ART:
Literature, Drama
 AESTHETIC VALUES ACCORDING TO
THE SENSES
SENSE-DATA BEAUTIFUL UGLY
COLO Picturesque Blur
RSHAP Pretty Grotesque
ESIZ Cute Piquant
E
MOTIO Graceful Awkward
NSOUN Lovely Droll
DODO Fragrant Foul
R
TAST Delicious Pungent
E
TOUC Pleasant Harsh
H
IMAG Fantastic Ridiculous
E
 Kazimir
Malevich,
White on
White,
1918

BLUR
Ugly Color
 Wassily Kandinsky,
Colourful Ensemble, 1938

PICTURESQUE
Beautiful Color
 Piett Mondrian,
Composition with
Red,
Blue and Yellow,
1930

PICTURESQUE
Beautiful Color
Sunset at Anawangin Cove, San Antonio, Zambales
Fernando Amorsolo, Sunset, 1950 ROMANTIC REALISM
Vincentt Van Gogh, Sunset: Wheat Fields Near Arles, June 1888
EXPRESSIONISM
Roy Lichttensttein, Sinking Sun, 1964
POP ART
Claude Monett, San Giorgio Maggiore at Dusk, 1908-1912
IMPRESSIONISM
Edvard Munch
The Scream
1893

EMOTIONAL
EFFECT
OF
COLOR
COLORFUL BUILDING

St. Basil’s Cathedral, Red Square, Moscow, Russia

 FILIPINO SENSE
OF BEAUTY
The colorful is
beautiful.
HORROR VACUI:
Fear of Empty Space
 Alfonso Ossorio,
Beach Combers (1953)
Alfonso Ossorio,
Perpetual Sacrifice,
(1949)
Alfonso Ossorio,
Three Mothers,
(1950)
COLORFUL DESIGN IN PHILIPPINE FOLK ART
COLORFUL ART OF THE
PAROL
COLORFUL PHILIPPINE INDIGENOUS ART
ABDUL MARI IMAO,
National Artist for Visual Arts;
Filipino sculptor, (1936-2014)
 COLORFUL COSTUMES
ACCESSORIES AND
DECORATION
PAHIYAS FESTIVAL, LUCBAN, QUEZON
SINULOG-SANTO NINO FESTIVAL, CEBU CITY
KADAYAWAN FESTIVAL, DAVAO CITY
PENAGBENGA FESTIVAL, BAGUIO CITY
DINAGYANG FESTIVAL, ILOILO CITY
ATI-ATIHAN FESTIVAL, KALIBO, AKLAN
MASSKARA FESTIVAL, BACOLOD
THE COLORFUL
IS BEAUTIFUL
 PRETTY
Beautiful Shape

GROTESQUE
Ugly Shape
THE BEAUTIFUL SHAPE OF A DOME

St.Peter’s Basilica, Vatican City

 DOME

Taj Mahal, Agra, India

 BEAUTIFUL SHAPE

Sydney Opera House, Sydney, Australia

 SEXY
Beautiful shape of the
female body
Jean Augustte Dominique Ingres, Grande Odalisque, 1814
Juan Luna, Odalisque, 1885
Henri Privatt-Livemontt,
Absinthe Robette poster
advertisement, 1901

Style
ART
NOUVEAU
Venus of Willendorf,
28,000-25,000 BC

GROTESQUE
Ugly Shape
Grotesque Face
Michelangelo Buonarotttti, Grotesque heads, c. 1524-25
 CUTE
Beautiful Size

PIQUANT
Ugly Size
 GREEK AND
WESTERN SENSE
OF BEAUTY
The big is

beautiful.

Phidias, Statue of Zeus at

Olympia, about 13 m (43
ft) tall, 435 BC
 Frédéric
Augustte
Barttholdi, Statue
of Liberty, Liberty
Island Manhattan,
New York City,
New York, 305 feet
1
inch (93
meters),
1886
 Burj Khalifa,
Dubai, United Arab
Emirates 829.8
m (2,722 ft),
163 163 above
ground
TALLEST BUILDING
IN
THE PHILIPPINES

Grand Hyatttt Manila,

Taguig, Metro Manila,
281.78 m(924.5 ft),
66 floors,
2017
JAPANESE
SENSE OF
BEAUTY
The small is
beautiful.

BONSAI
Miniature Tree in
a Pot
SMALLEST ORIGAMI

Folded from a piece of

plastic film measuring
0.1 x 0.1 mm by Naito
Akira in
2004
 HAIKU
A very short form of Japanese poetry
consisting of 17 syllables in three phrases
of 5, 7, and 5 on respectively or
consisting of 11 on in three phrases of 3,
5, and 3 on, respectively.

An old silent pond... A summer river being crossed

A frog jumps into the how pleasing
splash! Silence again.
pond, with sandals in my hands!

Autumn moonlight— Light of the moon

a worm digs silently Moves west, flowers'
into the chestnut. Creep eastward.
shadows
In the moonlight,
In the twilight rain The color and scent of the wisteria
these brilliant-hued hibiscus – Seems far
A lovely sunset. away.
- Yosa Buson (1716-1784)
- Basho Matsuo (1644-
1694)
JAPANESE
SENSE OF
BEAUTY
The less is
beautiful

MINIMALISM
Use of least
number of
elements

Yamaoka Tesshu,
Mt. Fuji Zen Scroll
Painting
ZEN BUDDHISM
AND
MINIMALISM

The cause of suffering in

life is attachment to
material things. The
lesser the possessions, the
lesser the suffering. So
the secret to happiness is
living a simple life.
 君が代は
千代に⼋千代に
さざれ（細）⽯の
KIMIGAYO いわお（巌）となりて
Waka Poem こけ（苔）の⽣すまで
(794-1185 AD) Kimigayo wa
Chiyo ni yachiyo ni
Sazare-ishi no Iwao to
National narite
Anthem Koke no musu made
of Japan
May your reign Continue for
a thousand,
Eight thousand generations,
Until the pebbles
Grow into boulders Lush with
moss
GRACEFUL
Beautiful
Motion
 LOVELY Beautiful sound
DROLL Ugly sound

TIMBRE OF THE HUMAN VOICE

FLOWING EFFECT Jose Mari Chan,

(Continuous Sound) Constant Change (1989)

TREMBLING EFFECT Louis Daniel Armstrong,

TREMOLO OR What a Wonderful
VIBRATO World (1967)
(Vibrating Sound)
Harsh Surface (Ugly?)
FANTASTIC
Beautiful Image

RIDICULOUS
Ugly Image
 Salvador Dali,
The Persistence of Memory,
1931
 Jacek Yerka,
Personal Shelf,
1999
Jacek Yerka,
The Other Side
of the
Castle,
2004
Rene Magritttte,
The Son of Man,
1964
 Rene Magritttte,
Fine Realities, 1964

FANTASTIC OR
RIDICULOUS
IMAGES?