CLUBHOUSE

TEAM SOLO
Devashish Sharma
Monika Indalcar
About

What is Clubhouse?
 Clubhouse launched in April 2020 as an iOS app. It's described as a "new type of network based on voice". It
recently exploded in popularity after Tesla CEO Elon Musk appeared on the app, by joining the Good Time show,
to talk about Mars, memes, and becoming a multiplanet species.
Why everyone is talking about it?
 Clubhouse, despite being just a 10-month-old startup, reportedly already has a $1 billion valuation. Many of
Silicon Valley's top honchos, from Elon Musk to Mark Zuckerberg, have spoken in Clubhouse calls in recent
weeks, fueling interest in the app. Even Oprah Winfrey has used it. 
What is special about it?
 You don’t need to create or join a themed club to talk on Clubhouse. You can also always start a random room and
chat there. You can either open your room to everyone, open it to people you follow, open it up to your clubs, or
create a private room and select who gets to join. However, using Clubhouse as just another social chat app with
friends feels like missing the point. House party provides a far better way to hang out with friends online, with its
casual, laid-back chats.
Why Focus on Retention

 Retention > Acquisition

 Acquiring new customers is significantly more expensive and cumbersome than focusing
on retaining the ones you already have. Thus making sure that new users continue using
your product is vital. No matter whether you’re working on an online marketplace, a
mobile app or a social media platform; Retention is the holy grail for almost all (online)
business models.
 Retention metrics help to understand whether users come back to our product. When
thinking about retention, we first have to define a critical event that users have to perform
in order to be counted as retained. Such an event could for example be making an order
on an e-commerce site or playing a song in a music subscription service.
Problems Identified

 User interface.
 Lack of hierarchy in groups.
 Lack of graphics.
 Less user time per session.
 Privacy issues.
 Data usage.
Metrics

 Classic Approach
 With the churn rate, we can measure how many customers did not come back in a specific
time interval. Unfortunately, we can’t just calculate the ratio of churned users over all
active users when looking at a specific period, since we’re also gaining new customers in
that same time interval.
 The classic and widely adopted solution for this is the following formula:

 In the formula above, we divide the number of churned users by the average amount of
users at the start and end of the period. 
Solutions

 User Interface
Another manner to growth cellular app retention is to tailor-match the cellular app enjoy to the consumer.
Personalizing the consumer enjoy allow you to differentiate your cellular app from competition and
preserve your customers engaged. It additionally allows to construct your cellular app’s consumer loyalty.
The extra you understand approximately your customers, the less complicated it's far to customize their
studies. You can create personalized studies the use of each static or dynamic elements; • Static
personalization makes use of elements that don’t change. For instance, it may be as easy as putting your
consumer’s call in a notification. • Dynamic personalization is extra centered on behavioral elements. The
maximum truthful instance of that is a customer’s buy history. Take note, however, most effective of that
facts that your consumer will will let you song for customization. You don’t need to be accused of being
too invasive with the aid of using the use of facts this is taken into consideration too private, after all.
Other herbal approaches to customize studies consist of cart abandonment emails and personalized
recommendations. Similarly, Google Playstore shows cellular apps which are much like what the
consumer has formerly downloaded.
 Gaming Engagement
Recent research have observed that the common cellular recreation keeps 36% of its clients
after the primary week. This is drastically higher than another sort of cellular app. You don’t
want to be Angry Birds to take gain of those findings. In fact, it’s an increasing number of not
unusualplace to apply recreation-like functions in regular cellular apps. This is referred to as
gamification. Game-like functions are the forms of matters that make the usage of your
cellular app appear a laugh and rewarding. Most often, those are incentives, like amassing
factors for taking sure actions.
 Reward Customer Loyalty
Persuading app customers to hold establishing your app is glaringly a important requirement to remember throughout the
improvement process. Only the ones glad with the first-time use will return, so that you want to provide them a excellent motive
to do so. Mobile apps are regularly taken into consideration an powerful manner to construct purchaser loyalty due to the fact
they disclose customers to promotional gives and different facts approximately the enterprise. If you’re after purchaser loyalty as
well (you truely are), begin taking into consideration your app as a device to broaden and praise the ones clients who return. To
inspire clients to hold establishing the app and coming across all that a enterprise can provide, in-app purchaser loyalty packages
are used. These packages educate them to perform unique moves with a view to be rewarded with a gain to be had most effective
for returning clients. Popular alternatives consist of exceptional get entry to to the modern-day series of products, extra
reductions, present cards, and coupons. College Paper Writing Services, for example, provide extra reductions and loose
capabilities along with references and description web page for his or her clients of university papers. Loyalty packages are
valued with the aid of using clients due to the fact they display that a enterprise cares approximately folks who stay loyal. In
today’s noticeably aggressive market, worrying approximately returning clients this manner is relatively important. One of the
fine examples of exceptional in-app loyalty packages is found withinside the Starbucks app. It shops the records approximately
the purchaser’s credit score card, so that they won’t should input them each time they need to make a purchase. Also, it has a
worthwhile gadget that gives the person with Stars withinside the My Starbucks Rewards application. This application is simply
to be had withinside the app and suggests all facts associated with Stars and rewards for them. In addition, the app lets in
customers to percentage coupons and different gifts, that's a clever pass to generate a few phrase of mouth campaign .
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