Engleski jezik

26. cas
STARBUCKS

Veselinka Kusovac 18/09

Zlatana Kusovac 220/09
The logo
About the corporation:
 The largest coffeehouse in the world
 17,009 stores in 50 countries
 Over 11,000 in the U.S, over 1,000 in Canada and
over 700 in the U.K
Service and products
History and Founding
 The first store opened in Seattle in 1971 by
three partners
 The Pike Place in Washington
 The name of the company from Melville`s
novel Moby Dick
 ulture[2

Original brown logo

The Logo used between 1992 and 2011

The current 2011 redesigned logo

5]
The presence of Starbucks stores
CEO and other members of the
corporation
 Howard Schultz – chairman, president an
CEO
Did you know?
 The magazine called Starbucks coffee "strong,
but burnt and bitter enough to make your eyes
water instead of open
 There are over 87,000 drink combination
possibilities.
 . The Starbucks name has literary inspiration.
 5. Starbucks opens two or three new stores
daily.
 There’s a secret size not on the menu
***
 It happens millions of times each week – a
customer receives a drink from a
Starbucks barista – but each interaction is
unique.
Starbucks says:
 It’s just a moment in time – just one hand reaching
over the counter to present a cup to another
outstretched hand.
 But it’s a connection.
 We make sure everything we do honors that
connection – from our commitment to the highest
quality coffee in the world, to the way we engage with
our customers and communities to do business
responsibly.
 From our beginnings as a single store over forty
years ago, in every place that we’ve been, and every
place that we touch, we've tried to make it a little
better than we found it.
Thank you! 