Professional Documents
Culture Documents
Interpersonal Relations
Orientation-Behavior
(FIRO-B)
Need-based Theories
Reduction
Reduction
Unsatisfied
Unsatisfied Tension Search
Search Satisfied
Satisfied
Tension Drives
Drives of
of
need
need behavior need
behavior need tension
tension
McClelland’s Theory of
Needs
David McClelland and others have
proposed three major relevant
motives or needs in the workplace,
McClelland's Theory of Needs.
The need for achievement (nAch) is the
drive to excel, to achieve in relation to a
set of standards, to strive to succeed.
The need for power (nPow) is the need to
make others behave in a way they would
not have behaved otherwise.
The need for affiliation (nAff) is the desire
for friendly and close interpersonal
relationships.
McClelland’s Theory of
Needs
Some people have a compelling drive to
succeed, but they are striving for personal
achievement rather than the rewards of
success. (nAch)
McClelland found that high achievers
differentiate themselves from others by their
desire to do things better.
They seek situations in which they can attain
personal responsibility for finding solutions to
problems, receive rapid and unambiguous
feedback on their performance, and set
moderately challenging goals.
They prefer working at a challenging problem
and accepting the personal responsibility for
success or failure rather than leaving the
outcome to chance or the actions of others.
High achievers perform best when they
perceive their probability of success as 50-50.
They like to set realistic but difficult goals that
require stretching themselves a little.
McClelland’s Theory of
Needs: Power/Affiliation
The need for power is the desire to have an
impact, to be influential, and to control
others.
Individuals high in nPow enjoy being in charge,
strive for influence over others, prefer
competitive and status-oriented situations, and
tend to be more concerned with gaining
prestige and influence over others than with
effective performance.
The third need is the need for affiliation.
This need has received the least attention of
researchers.
Individuals with a high nAff strive for friendship,
prefer cooperative situations rather than
competitive ones, and desire relationships
involving a high degree of mutual
understanding.
FOR0-B is another “need
based” theory
It’s a tool to help you think about
your behavior towards other
individuals and their actions
directed at you.
Expressed
Wanted
Expressed
Wanted
Expressed
Wanted
and responsibility
Affection (A) – closeness,