PRINCIPLES OF MARKETING

PRESENTATION

BASED ON

RELIANCE INDUSTRIES
Growth is Life !
 ABOUT THE ORGANISATION

Reliance Industries Limited (RIL) is an Indian conglomerate

holding company headquartered in Mumbai, Maharashtra, India.
The company was established in the year 1977 by the great
visionary Dhirubhai Ambani. Reliance Industries is the perfect
example of modest beginnings with mammoth aspirations.
Reliance owns businesses across India engaged in energy,
petrochemicals, textiles, natural resources, retail, and
telecommunications. The company is ranked 203rd on the
Fortune Global 500 list of the world's biggest corporations as of
2017.
 What Is Product Mix ??
Product mix, also known as product assortment or product portfolio, refers
to the complete set of products and/or services offered by a firm. There are
four Dimensions of Product Mix, which are as follows:

 Width :- Width, also known as breadth, refers to the number of product

lines that is offered by the firm.

 Length :- Length refers to the total number of products in a firm’s product

mix.

 Depth :-Depth refers to the number of variations within a product line.

 Consistency :-Consistency refers to how closely related each product lines

are to each other. It is in reference to their use, production, and
distribution channels
 PRODUCT MIX OF RELIANCE
INDUSTRIES
RELIANCE INDUSTRIES

PETROLEUM TELECOMMUNICATION
RETAIL
AND GAS S

PETROCHEMICA
LS
TEXTILES MEDIA
 1. PETROLEUM AND GAS
Under the head of Petroleum Retail , Reliance Industries manufactures the
following products:-

#LIQUIFIED PETROLEUM GAS (LPG)

#TRANSPORTATION FUELS

#AVAITION TURBINE FUELS #AUTO LPG or CNG

#EDIBLE OIL

2. PETROCHEMICALS
In the strata of Petrochemicals, Reliance Industries manufactures :-

#ENGINE OIL (RELSTAR) #LUBRICANTS

#POLYMERS #ELASTOMERS
 3. RETAIL
In the Retail Sector, Reliance Industries have established their supremacy through
the following brands :-

>> RELIANCE FRESH >>RELIANCE SMART

>>RELIANCE MARKET >>RELIANCE DIGITAL

>>RELIANCE FOOTPRINT >>RELIANCE JEWELS

>>RELIANCE TRENDS >>AJIO.COM

4. TEXTILES
Under Textile Sector , Reliance Industries has following brands :-

>>VIMAL SUITING AND SHIRTING >>GEORGIA GULLINI

>>DEO2 >>D-CREASED

>>NICE >>PROTECTOR
 5. TELECOMMUNICATIONS
Under the head of Telecommunication , Reliance Industries has the following
establishments :-

* JIO which include services like

• Jio Music
• Jio TV and Movies
• Jio Money
• Jio Cloud etc.

6. MEDIA
In Media House also Reliance Industries has left no stone unturned and has emerged
as one of the leaders through the following brands:-

*NETWORK 18 which includes

• CNBC News Channels
• NEWS 18 News Channels
• COLORS & MTV and also VIACOM 18 Production House