Professional Documents
Culture Documents
Chapter 13
Operations
strategy
Design Improvement
…is concerned with managing the flow of materials and information between a
string of operations, that form the strands or ‘chains’ of a supply network
Flow between
Flow between
processes
processes
Flow between
Flow between
processes
Supply chain processes
management concerns
flow between a string of
operations
Slack, Chambers and Johnston, Operations Management, 6th Edition,
13.5
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
13.6 Supply chains management is concerned with the flow of
information and the flow of products and services
Consumer
Customer Customer
requirements satisfaction
100 N
8
20
Product/ N
Y
service 80 10 N
appropriate? 40
N
Y N Y
Product/
service 70 50 1 N
10 Y
available?
Y N 1
Meets price 9 Y
and delivery 20 10 8
requirements?
Customer Y N
orders? 10 Received
1
Produced as as
N
promised? 9 Y promised?
1
From the operation’s perspective
From the customers perspective 90% satisfaction Y
8% satisfaction 8
Prepare Request
quotation for Requests
for Request for Demand
specification, quotations products and from
price, delivery, customers
etc. services
Liaison
Select between
supplier(s) purchasing
Quotations and the
operation
Produce Prepare Receive Supply to
Order customers
products and purchase products and
services order services
Deliver
everything Vertically
Do
integrated
operation
Traditional supply
management
everything
important
Do
‘Partnership’
supply
management
Virtual Long-term
nothing
spot virtual
Do
trading operation
Transactional – Close –
Type of inter-firm contact
many suppliers few suppliers
Trust Attitudes
Long-term Sharing
expectations success
Joint Multiple
learning points of
contact
Closeness of
relationship
Joint co- Few
ordination of relationships
activities
so revenues
are maximized so reduced so less
so reduced so revenues
stockholding discounted
wastage costs are maximized
costs sales
Improved profitability
ORIGINAL
D
D
AN
O 3rd LEVEL 2nd LEVEL 1st LEVEL EQUIPMENT
RI
M
SUPPLIER SUPPLIER SUPPLIER
PE
MFG.
DE
Prodn. Stock Prodn. Stock Prodn. Stock Prodn. Stock
3 2 1 OEM
MARKET
ORIGINAL
D
D
AN
O 3rd LEVEL 2nd LEVEL 1st LEVEL EQUIPMENT
RI
M
SUPPLIER SUPPLIER SUPPLIER
PE
MFG.
DE
Prodn. Stock Prodn. Stock Prodn. Stock Prodn. Stock
2 95
3 105
4 95
5 105
6 95
3 2 1 OEM
MARKET
Orders
Orders
Orders
0 0 0 0
Time Time Time
Time
Nature of demand
Functional products Innovative products
Predictable – Unpredictable
Few changes – Many changes
Low variety – High variety
Price stable – Price markdowns
Long lead-times – Short lead-times
Low margin – High margins
times
throughput times
inventory
Deployed inventory
Responsive
suppliers
Flexible suppliers
Low throughput
Supply chain objectives
Lean supply
utilization
Low utilization
chain Mismatch
inventory –– Deployed
management
suppliers –– Flexible
cost –– Low
utilization –– Low
Minimum inventory
High utilization
cost suppliers
Low cost
Agile supply
Efficient
Low
Mismatch chain
Minimum
Low cost
High
management
Low
Depot
Information
Products
Supplier Manufacturer
Depot
Outlets
Depot
Products
Supplier Manufacturer
Information
Depot
Outlets