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13.

Chapter 13

Supply chain planning and control

Pearson Education Ltd. Arnos Design

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.1
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Supply chain planning and control
13.2

Operations
strategy

Design Improvement

Supply chain Planning and


planning and control control

The market requires…


specified time, quantity and
quality of products and
services
The operation supplies…
the coordinated delivery of
products and services

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.2
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Key operations questions
13.3

In Chapter 13 – Supply chain planning and control – Slack


et al. identify the following key questions:

•What is supply chain management?


•What are the activities of supply chain management?
•What are the types of relationship between operations
in supply chains?
•How do supply chains behave in practice?
•How can supply chains be improved?

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.3
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
What is supply chain management?
13.4

‘Supply chain management is the management of


the interconnection of organizations that relate to
each other through upstream and downstream
linkages between the processes that produce
value to the ultimate consumer in the form of
products and services’.

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.4
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Supply chain planning and control
13.5

…is concerned with managing the flow of materials and information between a
string of operations, that form the strands or ‘chains’ of a supply network

Flow between Supply network


processes management concerns
Flow between
flow between operations
processes

Flow between
Flow between
processes
processes

Flow between processes

Flow between
Flow between
processes
Supply chain processes
management concerns
flow between a string of
operations
Slack, Chambers and Johnston, Operations Management, 6th Edition,
13.5
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
13.6 Supply chains management is concerned with the flow of
information and the flow of products and services

•Long-term plans and requirements


‘Upstream’ flow of •Market research information
customer •Individual orders
•Payment
Requirements •Potential new products and services.

Flow between Flow between Flow between


processes processes processes

Consumer

Operation 1 Operation 2 Operation 3

•Products and services ‘Downstream’ flow of


•New products and products and services for
services
•Delivery information customer
•Payment request/Credit.
Fulfilment

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.6
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Supply chain planning and control
13.7

Second tier First tier First tier Second tier End


supplier supplier customer customer customer

Supply side Demand


side
Purchasing and Physical distribution
Information supply management
flow management Logistics
Physical
flow Materials management

Supply chain management

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.7
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
13.8 Taking a customer perspective of supply performance
can lead to very different conclusions

Customer Customer
requirements satisfaction
100 N
8
20
Product/ N
Y
service 80 10 N
appropriate? 40
N
Y N Y
Product/
service 70 50 1 N
10 Y
available?
Y N 1
Meets price 9 Y
and delivery 20 10 8
requirements?
Customer Y N
orders? 10 Received
1
Produced as as
N
promised? 9 Y promised?
1
From the operation’s perspective
From the customers perspective 90% satisfaction Y
8% satisfaction 8

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.8
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
13.9 The purchasing function brings together the operation
and its suppliers

Suppliers Purchasing function The operation

Prepare Request
quotation for Requests
for Request for Demand
specification, quotations products and from
price, delivery, customers
etc. services
Liaison
Select between
supplier(s) purchasing
Quotations and the
operation
Produce Prepare Receive Supply to
Order customers
products and purchase products and
services order services

Deliver

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.9
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Factors for rating alternative suppliers
13.10

Short-term ability to supply Longer-term ability to supply


•Range of products or services •Potential for innovation
provided
•Quality of products or services •Ease of doing business
•Responsiveness •Willingness to share risk
•Dependability of supply •Long-term commitment to supply
•Delivery and volume flexibility •Ability to transfer knowledge as
well as products and services
•Total cost of being supplied •Technical capability
•Ability to supply in the required •Operations capability
quantity
•Financial capability
•Managerial capability

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.10
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Weighted supplier selection criteria for a hotel chain
13.11

Factor Weight Supplier A score Supplier B score


Cost performance 10 8 (8 x 10 = 80) 5 (5 x 10 = 50)
Quality record 10 7 (7 x 10 = 70) 9 (9 x 10 = 90)
Delivery speed 7 5 (5 x 7 = 35) 5 (5 x 7 = 35)
promised
Delivery speed 7 4 (4 x 7 = 28) 8 (8 x 7 = 56)
achieved
Dependability record 8 6 (6 x 8 = 48) 8 (8 x 8 = 64)
Range provided 5 8 (8 x 5 = 40) 5 (5 x 5 = 25)
Innovation capability 4 6 (6 x 4 = 24) 9 (9 x 4 = 36)
Total weighted score 325 356

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.11
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Supply chain relationships
13.12

To… Business Consumer


Business to business (B2B) Business to consumer (B2C)
•Most common, all but the • Retail operations
last link in the supply chain • Catalogue operations, etc.
Business • E-commerce examples: •E-commerce examples:
– EDI networks
–Internet retailers
– Business information –Amazon.com, etc.
exchanges.
From…
Consumer to consumer (C2B) Consumer to business (C2B)
or ‘peer to peer (P2P)
•Consumers ‘offer’, •Trading ‘swap’ and
Consumer business responds auction transactions

• E-commerce examples: •E-commerce examples:


–Specialist ‘collector’ sites
– Some airline ticket operators
–Ebay.com, etc.
– Priceline.com, etc.

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.12
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Types of supply relationship
13.13

The character of internal operations activity

everything Vertically
Do

integrated
operation

Traditional supply
management
everything
important
Do

‘Partnership’
supply
management

Virtual Long-term
nothing

spot virtual
Do

trading operation

Transactional – Close –
Type of inter-firm contact
many suppliers few suppliers

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.13
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Elements of process partnership relationships
13.14

Trust Attitudes
Long-term Sharing
expectations success

Joint Multiple
learning points of
contact
Closeness of
relationship
Joint co- Few
ordination of relationships
activities

Joint problem Information


solving transparency
Dedicated
assets Actions

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.14
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
The effects of supply chain compression
13.15

Supply chain time compression

Schedule Forecasts New products


Defects are
changes impact made closer to and service
detected faster
market faster demand time faster to market

so fewer lost so reduced


so improved
sales from risk of
forecasts
so can delayed launch obsolescence
respond to so easier to
market changes improve quality
better
so less need for
safety stocks

so revenues
are maximized so reduced so less
so reduced so revenues
stockholding discounted
wastage costs are maximized
costs sales

Improved profitability

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.15
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
The bullwhip effect
13.16

ORIGINAL

D
D

AN
O 3rd LEVEL 2nd LEVEL 1st LEVEL EQUIPMENT
RI

M
SUPPLIER SUPPLIER SUPPLIER
PE

MFG.

DE
Prodn. Stock Prodn. Stock Prodn. Stock Prodn. Stock

100 100 100 100


1 100 100 100 100 100 100 100 100
100
100 100 100 100
2 20 60 60 80 80 90 90 95 95
60 80 90 95
3 180 120 120 100 100 95 95 95 95
120 100 95 95
4 60 90 90 95 95 95 95 95 95
90 95 95 95
5 100 95 95 95 95 95 95 95 95
95 95 95 95
6 95 95 95 95 95 95 95 95 95

3 2 1 OEM
MARKET

ALL OPERATIONS HOLD ONE PERIODS STOCK


Slack, Chambers and Johnston, Operations Management, 6th Edition,
13.16
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
The bullwhip effect (Continued)
13.17

ORIGINAL

D
D

AN
O 3rd LEVEL 2nd LEVEL 1st LEVEL EQUIPMENT
RI

M
SUPPLIER SUPPLIER SUPPLIER
PE

MFG.

DE
Prodn. Stock Prodn. Stock Prodn. Stock Prodn. Stock

100 100 100 100


1 100 100 100 100 100 100 100 100
100

2 95
3 105
4 95
5 105
6 95

3 2 1 OEM
MARKET

ALL OPERATIONS HOLD ONE PERIODS STOCK


Slack, Chambers and Johnston, Operations Management, 6th Edition,
13.17
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
The bullwhip effect (Continued)
13.18

Manufacturer’s Wholesaler’s Store’s orders to Sales from


orders to its orders to wholesaler store
suppliers manufacturer
Orders

Orders

Orders
Orders

0 0 0 0
Time Time Time
Time

Manuf Whole Retail


Supplier Consumers
acturer saler store

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.18
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Supply chain dynamics
13.19

Supply chains with different end


objectives need to be managed in
different ways

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.19
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Matching the supply chain with market requirements
13.20

Nature of demand
Functional products Innovative products
Predictable – Unpredictable
Few changes – Many changes
Low variety – High variety
Price stable – Price markdowns
Long lead-times – Short lead-times
Low margin – High margins
times
throughput times

inventory
Deployed inventory
Responsive

suppliers
Flexible suppliers
Low throughput
Supply chain objectives

Lean supply
utilization
Low utilization

chain Mismatch
inventory –– Deployed

management
suppliers –– Flexible
cost –– Low
utilization –– Low
Minimum inventory
High utilization

cost suppliers
Low cost

Agile supply
Efficient
Low

Mismatch chain
Minimum
Low cost
High

management
Low

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.20
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Where is the inventory?
13.21

Customer responsive supply

Depot

Information
Products
Supplier Manufacturer

Depot

Outlets

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.21
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010
Where is the inventory? (Continued)
13.22

Efficient fast throughput supply

Depot

Products

Supplier Manufacturer
Information
Depot

Outlets

Slack, Chambers and Johnston, Operations Management, 6th Edition,


13.22
© Nigel Slack, Stuart Chambers, and Robert Johnston 2010

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