The relation between the reasons & Nissan crisis is illustrated through out the below framework

H6 -ve
H5 +ve Strong
(IV) Strong (DV)
(IIV)
National and regional Economic
H1 +ve H3 -ve
and financial crisis average Currency Strong
exchange rate
• Asian financial crisis
• Japan economic collapse H4 -ve
Below
average Sales
Governmental growth
(IV) subsidiaries
(MV)
Strategic decisions H2 +ve
average

• Marketing decisions
• Visibility
• Operational decisions
 • The independent variable ‘national/regional economic & financial crisis’ has a direct impact on the
intervening variable ‘currency exchange rate’
• H1 the higher the ‘national/regional economic & financial crisis’, the higher ‘exchange rate’ ratio.
• H1.1- the higher the ‘Asian financial crisis’, the higher ‘exchange rate’ ratio.
H1
• H1.2- the higher the ‘Japanese economic collapse’, the higher ‘exchange rate’ ratio.

• The independent variable ‘strategic decision’ has a direct impact on the dependent variable ‘Sales growth’
• H2- the higher the ‘strategic decision’, the higher ‘sales growth’ ratio.
• H2.1- the higher the ‘marketing decision ’, the higher ‘sales growth’ ratio.
H2 • H2.2- the higher the ‘visibility ’, the higher ‘sales growth’ ratio
• H2.3- the higher the ‘operational decision ’, the higher ‘sales growth’ ratio

• The intervening variable ‘currency exchange rate’ have an indirect impact on the dependent variable ‘Sales
growth’
• If the ‘currency exchange rate’ ratio is high, then the ‘sales growth’ ratio will be low.
H3
 • The moderating variable ‘governmental subsidiaries’ has a indirect impact on the dependent variable ‘Sales
growth’
• There is a significant negative moderating impact of ‘governmental subsidiaries’ on the relationship between
H4 ‘currency exchange rate’ & ‘Sales growth’

• The intervening variable ‘currency exchange rate’ has an indirect impact on the relation between
‘‘national/regional economic & financial crisis’ & ‘ sales growth’
• There is a significant positive intervening impact of ‘currency exchange rate’ on the relationship between
H5 national/regional economic & financial crisis’ & ‘ sales growth’

• The independent variable ‘national/regional economic & financial crisis’ has a direct impact on the dependent
variable ‘Sales growth’
• If the national/regional economic & financial crisis ratio is high, then the ‘sales growth’ ratio will be low
H6
 Data collection & analysis
SOURCES OF DATA
SCONDARY : We largely depended on secondary
data to gather historical data from researches already
conducted on Nissan crisis. We analyzed reports through
discussion at the conclusion of each piece of research. We
collected data on the key independent variables i.e.
National/ regional Economic and financial crisis,
currency exchange rate & governmental subsidiaries.
PRIMARY: We use the primary data to update &
verify the historical data we gathered from the secondary
data especially to get more current info. about strategic
decisions & sales growth.
 For the quantitative, we will use the email to send the
APPROACHES
QUANTITATIVE : We use quantitative approach to
quantify the results of the sales growth from sales
department.
QUALITATIVE: We use the qualitative approach to get
better understanding from marketing team & operation
team.
TECHNIQUES
QUESTIONNAIRE : We use technical structured
questionnaire; which is a set of questions will be shared
with finance team. The aim of this questionnaire is to
monitor the sales growth ratio since crisis till the time
being.
INTERVIEW: We will use Case Study semi-structured
interviews with marketing & operation team members
(supported by observation).
TOOLS
OFFLINE
finance team the questionnaire, this will allow each
employee individually to answer the questions so we
have a clearer vision on the development of the growth
rate.
 For the qualitative, we will do F2F interviews to be
able to observe & dig deeper in how marketing &
operation team members evaluate the strategic
decisions currently vs. the time of Nissan crisis.