Organisation Structure and Supply Chain

Management In
Apple

Students Name Roll No.

Vaibhav Kawale 31
Hrutik Kumthekar 34
Amey Nate 44
Omkar Vyas 47
Omkar Taksale 62
 APPLE Inc.
 Founded April 1, 1976 by Steve Jobs, Steve Wozniak,
Ronald Wayne
 394 retail stores
 Worldwide operations
 Electronic devices with own software and hardware
 Famous for: iMac, MacBook, iPhone and iPad
 Biggest company on the world based on market
capitalization
Supply Chain Planning at Apple Inc.
SCM MODEL OF APPLE Inc.
 Material Suppliers of iPhone
o Samsung: The Singapore facility manufactures CPU and
Video
processing chips.
o Infineon: The Singapore facility manufactures
Baseband Communications hardware.
o Primax Electronics: The Taiwan facility manufactures
Digital
Camera Modules.
o Foxconn International: The Taiwan facility manufactures
internal circuitry.
o Entery Industrial: The Taiwan facility manufactures connectors.
o Cambridge Silicon: The Taiwan facility manufactures
bluetooth chipsets.
o Unicorn Technology: The Taiwan facility manufactures
printed
circuit boards.
o Catcher Technology: The Taiwan facility manufactures
stainless
metal casings.

o Broadcomm: The U.S. based facility builds touch screen controllers.

o Marvell: The U.S. based facility builds 802.11 specific parts.
o China facility assembles the hardware, holds inventory,
and
handles the pick, pack, and ship steps of the fulfillment process.

o The iconic iPod and iPhone maker took the top spot due
to "an intoxicating mix of brilliant industrial design,
software interfaces and consumable goods that are
purely digital”.
 Key Factors Contributing to the Success of
Apple’s Supply Chain
 focusing on making great products using ground breaking innovation
 supplying products that are not seasonal and have a life cycle of more than 12
months
 reducing the number of warehouses to one centralized location in California
 synchronizing data between the central warehouse and its own stores and
customers, making operations more efficient and cost-effective
 outsourcing manufacturing and as a result reducing the manufacturing cycle time
 reducing the number of key suppliers involved in manufacturing, shipping and
storing
 requesting price reductions and asking suppliers to relocate closer to Apple’s
factories
 reducing the number of sku’s to approximately 26,000, to simplify and
help develop more accurate demand forecasts
 Extraordinary Inventory Management
 Benefits Apple got from its Supply
Chain
Cost :
 Reduced inventories
 Reduced waste
 Reduced total manufacturing costs

Service:
 Establishment of a collaborative framework
 Near real time information flow
 References

 https://smbp.uwaterloo.ca/2015/06/apple-a-global-leader-in-supply-chain-manage
ment/
 https://research-methodology.net/apple-organizational-structure-a-hierarchical-stru
cture-that-may-change-in-near-future/
 https://stratechery.com/2016/apples-organizational-crossroads/
 https://www.tradegecko.com/blog/supply-chain-management/apple-the-best-suppl
y-chain-in-the-world
THANK YOU