Case Study- Retail

Analysis of Superstore in United States

Business Problem :

Basic definitions and terminologies in the sample data-

▪ Superstore being a big Sales giant in United States caters to various segments i.e. Consumers,
Corporates and Home Office.
▪ Segment is categorization of the customers that come to store to:
▪ buy goods for personal use
▪ buy stuffs for corporate purposes
▪ buy stuff for home Office
▪ Product Categories are the broader Product Types that the store deals in i.e. Furniture, Office
Supplies and Technology
▪ Sales : The amount of goods sold by the Superstore. Sales is aggregate of (# products sold X Unit Price
of each product)
▪ Profit : Earning of Superstore after selling the Goods. This is calculated as (Selling price – Buying price)
for all goods
▪ Profit Ratio : This the % age of Profit earned vs Total Sales for the Superstore
▪ Profit per Order : Total Profit amount earned by Superstore on all Orders executed. This is calculated
as (Total Profit / # Orders)
▪ Sales Per Customer : Total Sales for all Customers that occurred in Superstore. This is calculated as
(Total Sales / # Customers)
▪ Avg. Discount : Avg. Discount or concession given to customers on the products sold by Superstore
▪ Quantity : Total no. of goods sold by Superstore
As the Sales Manager, you have been asked to do the following:
1. Do a business forecast for the next 3 years.
2. Do segmentation and identify the least profitable areas of business. If required, you can also divest
from certain sub-categories that are not performing well.
3. Profitability of Superstore in different US Regions/ States
4. Also, you have been given an advertising budget of USD 5000. How will you spend it across 12
months next year - on which regions / categories / sub-categories? Which customers will you focus
on?
5. Do a Customer Analysis where we can rank customers basis the Sales and Profit Ratio.
6. Design a dashboard where one can do Performance analysis against the Sales Target–
• Sales performance against Sales Targets across all Segments and Category.
• Identify the Segment and Category that are Above/ Below Target.

Instructions:
• Do analysis on any tool - showcase your findings for e.g., Excel, Tableau, Power BI, R, Python etc.
• A 10-slide PowerPoint presentation to management should be given highlighting key business
actions