Professional Documents
Culture Documents
Q1. How was Reliance Jio, with no innovation technology, able to create a
successful business model?
When the world understood that data is the new petroleum, Reliance delved into the telecom
market. Reliance identified an opening in the data segment while the telecom industry
fiercely competed in the voice call area. Data accounted for only a tiny amount of the
industry's revenue and modest demand for newer technologies.
Because these businesses had already invested in technologies such as 2G and 3G, their reach
was limited.
It tackled the industry with disruptive innovation, which meant making an affordable product
available in a market with a latent need, but no one was paying attention to it. It solved a
variety of issues, as listed below.
Legal issues
It purchased a 95% share in an IBSL, the only firm in India with a 4G bandwidth license in
all 22 circles.
When the world understood that data is the new petroleum, Reliance delved into the telecom
market. Reliance identified an opening in the data segment while the telecom industry
fiercely competed in the voice call area. Data only accounted for a small amount of the
industry's revenue, and the adoption of newer technology was limited.
Because these businesses had already invested in technologies such as 2G and 3G, their reach
was limited.
It took a disruptive approach to the business, making affordable products available in a
market with a latent need but was overlooked. It solved a variety of issues, as listed below.
Financial Issues
It initially raised funds through its petrochemical and retail operations and then utilized those
assets to substantially invest in JIO, which is used to develop its Voice over LTE technology.
They also used the money to keep up with their aggressive marketing penetration strategy.
RIL used its position in the sector to sell its stock once JIO established a stranglehold. As a
result, it was in line with Reliance's goal of becoming debt-free.
Marketing Issues
Its marketing problem was acquiring customers in a crowded market, so Jio devised an
effective plan. They start by giving away free sims and data to gain a large number of
subscribers. Jio also anticipates the issue of most consumers not owning a 4G-enabled phone.
As a result, Jio introduced the LYF Smartphones, which were also very affordable. This
overall strategy aids Jio in gaining a significant market share.
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Reliance Jio
Q2. What are the core competence which has been applied in petro, e-
commerce business, Tele Communication? What are the abilities which
they are working on, and what are those four areas?
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Reliance Jio