• CEO of Nissan, Renault, Mitsubishi.

• A Brazilian, Lebanese, and French.

Who is he ? • Houses in Brazil, Lebanon, Amsterdam.
• In 2005, became the first CEO to lead
two Fortune 500 companies.
How the
Alliance Works
• In 1999, Renault Purchased 36,8%
stake at Nissan
• In 2002, Renault's stake at
Nissan increased to 44 %, Renault –
Nissan BV was formed to manage
this alliance. In 2010, the stake
down 1 %
• In 2016, Nissan purchased a 24 per
cent interest in financially troubled
and scandal riddles, Mitsubishi.
Nissan- Mitsubishi BV was formed
the year after
3
 Ghosn's Heroic Act
Action Result
Renaul • Restructure Operation and Cut Cost. 
t • Cost-Efficiency
• Improved Operation post-Volvo
Renault Merger.
• Nissan Revival Plan • Turned Renault South America into
• Close non-profitable plan.
• Implement Merit-based system profitable company.
• Challenge "Keiretsu"
• Nissan 180 Plan
• Increase Sales by 1 Million Unit
• Operating Margin 8% at least.
• Reduce interest-bearing debt. • Nissan turn profitable in one year (2000)
• Nissan Value-Up + GT 2012 • Achieved Sales over 5 million. (2015)
Nissan • 5-Year Plan for long-term performance through growth and • 6.9 % Operating margin.
trust. Nissan • 6.1 % Market share.
• Nissan Power 88
• Nissan become no.2 Automaker in Japan.
• Sustain 8% OPS Margin.
• Attained 8% Global Market Share. (2005)
• M.O.V.E. 2022
• Increase global revenues to ¥16.5 trillion.
• Generate cumulative free cash flow of ¥2.5 trillion
Orchestrated the Strategic
• Nissan Intelligent Mobility strategy
• Sales of 1 million Electric Vehicle.
Alliance of Renault, Nissan,
and Mitsubishi.
Ghosn's Villainous Conduct (Allegedly)
Action Analyses 
• Under-reported Annual Income by • Violates widely-adopted principles such
half.  as:
• Embezzlement of Corporate Fund. • Fiduciary Principle
• Used company resources to fund • Property Principle
family vacation. • Transparency Principle
• Financed purchase, renovation, • Citizenship Principle
maintenance of personal home. • Reliability Principle
• Transferred personal losses to Nissan
• Fraudulent contract with sister.
• Misuse of Nissan's property. 
Analysis 
Ethical Dilemma Lesson Learned
• Origin • Those with power tend to be abusive. 
• Came from Carlos's Position. (CEO) • Need to introduce Limit of Authority.
• Self-entitlement.  • Organizational Control. 
• Organization
• Practical Code of Conduct. 
• Weak Internal Control
• Bias
   Ethics vs performance
Sources
Who is Carlos Ghosn? | CNBC Explains YouTube video, added by
CNBC International [Online], Available at
https://www.youtube.com/watch?v=xappHpw_a9s&feature=yout
u.be
  [Accessed 21 January 2021].