REPORTERS:

Lady Dianne Mayuga

Jonallycris D. Atendido
Maria Reutotar
Rhoda Mae Bautista
Princess Dianne Dela Cruz
What is Value Proposition?

Lady Dianne Mayuga

 A value proposition refers to the
value a company promises to
deliver to customers should they
choose to buy their product.

A value proposition is part of a

company's overall marketing strategy.
The value proposition provides a
declaration of intent or a statement
that introduces a company's brand
to consumers by telling them what
the company stands for, how it
operates, and why it deserves their
business.

Lady Dianne Mayuga

A value proposition can be presented as a
business or marketing statement that a
company uses to summarize why a consumer
should buy a product or use a service. This
statement, if worded compellingly, convinces
a potential consumer that one particular
product or service the company offers
will add more value or better solve a
problem for them than other similar offerings
will.

Lady Dianne Mayuga

Importance of a Value
Proposition

The development of a value proposition is a vital

part of a company’s business strategy. Since the
proposition provides a company with a method
to influence the decision-making of customers, it
is frequently displayed on the company’s
marketing materials, such as a website.

Lady Dianne Mayuga

The value proposition is a powerful tool to drive
sales and build a customer base. Additionally, a
perfect and compelling value proposition can
advance the effectiveness of the
company’s marketing strategies. Generally, it is
regarded as the most effective and wide-reaching
marketing activity.

Lady Dianne Mayuga

How to create value proposition

As we've already seen, a company's precisely

crafted value proposition can be a big success
factor. Creating a compelling offer, on the
other hand, is a difficult but rewarding
undertaking for any company. We've put
together a list of suggestions to assist you in
creating one that works:

Jonallycris Atendido
• KNOW YOUR CUSTOMERS

Jonallycris Atendido
• UNDERSTAND YOUR
COST AND BENEFITS

Jonallycris Atendido
• DON’T FORGET ABOUT
YOUR COMPETITORS

Jonallycris Atendido
• BE CLEAR
AND CONCISE

Jonallycris Atendido
• DESIGN IS KING

Jonallycris Atendido
Why is it so important to have a strong
and effective Value Proposition?

According to marketing giant

Hubspot, 64% of business have
established value proposition. Identifying your unique value
proposition compared to your
competitors is the main pillar that
establishes your success in both
marketing and sales. An effective value
proposition can also power investing
decision. It is not a slogan or tagline.

Maria Reutotar
 
A strong value proposition:

Helps you make a strong first

impression. Differentiates your company from
the competitor brands.
Enables you to attract the
right customers.
Shows prospects “what’s in
it for them”

Maria Reutotar
What makes an Effective Value
Proposition?

A company’s unique value proposition

is a primary marketing tool. A value
proposition is a concise statement of
the value that the company offers
through its goods or services.

Rhoda Mae Bautista

 Value proposition needs
to be:

• a true statement of the value the company offers

through its goods or services that differentiates its
value from the competition's.

 included in its mission

statement.

 understands its target market, offers

specific value, and connects with its
customers.

Rhoda Mae Bautista

There are essentially three elements
to a good value proposition

1. Target Market

The first involves

identifying the company's
main target market, the
consumer group likely to
provide the bulk of the
company’s sales.

Rhoda Mae Bautista

2. Specific Value

A company must clearly

answer for its potential
customers the question of
why they should choose the
company’s products over all
other available choices.

Rhoda Mae Bautista

3. Customer
Connection The third element of a value
proposition covers how a company
meets the individual needs or
desires of its customers. This
element is aimed at appealing to
customers' emotions and
establishing a relationship that
hopefully engenders ongoing
brand loyalty.

Rhoda Mae Bautista

How to craft a compelling value
proposition

What is compelling value

proposition?

Your value proposition is what marks

your brand as relevant, outlines its
specific benefits, and crafts the message
in a way that persuades people to take
notice of you (over the competition)

Princess Dianne Dela Cruz

1. Aim for simplicity

Princess Dianne Dela Cruz

2. Make it memorable

Princess Dianne Dela Cruz

3. Focus on value

Princess Dianne Dela Cruz