ADIDAS

INTERNATIONAL COMPANY
 ADIDAS
INTERNATIONAL COMPANY

PRESENTED BY : MUHAMMAD QASIM , TALAL AZEEM , AQEEL BUTT

STUDENTS OF GIFT UNIVERSITY GUJRANWALA
 Letter of Authorization
[M. Qasim, M. Talal Azeem, M. Aqeel ]
Abu Baker town street no. 5,
Gujranwala, 52250
January 20, 2021
Mr. Umar Hisham
Letter of Authorization
Adidas – Company
Walton Road, Gulshan colony
Lahore, Punjab
Dear Mr. Umar Hisham:
This letter is to inform you that I give permission to Mr. Umar Hisham of Company to authorize work done in
my name at my home [Abu Baker town street no. 5, Gujranwala, 52250] up to the amount of $ 50,000. I agree to
be responsible for payment of all bills related to such work up to but not exceeding the amount specified
above. Please contact me directly at (XYZ) for the authorization of work that exceeds the amount specified
above.
Sincerely,
Muhammad Qasim
XYZ.
 Dedication

I humbly dedicate this project to my teacher , Sir Umar Hisham. Who has appointed
us to deliver this task. He has taught us about power point so that we can make
presentation on power point and represent it in front of our class teachers and the
company owners later on. He has also taught us the way to make the presentation
more attractive and eye catching.
I finally dedicate this project to gift university because the appointed the hard
working teachers so that they can deliver us the best of education to get successful in
life.
Adidas International Company
 Organization History (Summary)
 About Management
 Company’s Vision Statement
 Company’s Mission Statement
 Company Business portfolio/Nature
 Company Products Detail
 Product Line Length / Depth
 Organization History (Summary)
In the project we discussed about adidas. In this we first talked about introduction when and how
did the company come in being. We get more information form introduction that company
worked hard and made a name for himself all over the world. In a very short time the company
made a name for itself and at the same time get a lot of fame.
 Then we talked about the company background. In it we learned that the company was
founded on the 1924. ‘50s adidas also marked the development of a world-record-holding
sprint shoe, and the first soccer cleat designed with a nylon sole, which had an immediate
impact on fit and feel. The company has six boards of directors. Together they introduced the
company brands and gave the company a profit. And then it was introduced brands in
different markets.
 In the same way time passed and the name of the company became more famous and popular.
And now adidas is the largest company in the world. And his brands which is the most
famous all over the world and very choices are made. And that’s what we found out about
this company Adidas Logo represents elegance, durability and without doubt represents a
mark of the leading sports gear in the world. The 3 striped Adidas logo was created by Adi
Dassler , founder of Adidas. Adidas Logo was first used in 1967.
 Beginning with the production of training and sports foot wear, Adidas later expanded its
production operations in leisure and apparel sector with the logo of adidas appearing on each
product. The shape of 3 stripes on the Adidas Logo represents mountain, pointing out
towards the challenges that are seen ahead and goals that can be achieved.
 About Management

Kasper Rorsted was Roland Auschel was Brian Grevy was born Harm Ohlmeyer was
born in Aarhus, born in Bad Waldsee, in Kolding, Denmark, in born in Hoya, Germany,
Denmark, in 1962 and Germany, in 1963 and is 1971 and is a Danish in 1968 and is a German
is a Danish national. a German citizen. citizen. national.
 Company’s Vision Statement
Adidas vision statement is “to be the design leaders with a focus on getting the best out of the
athletes with performance guaranteed products in the sports market globally.” The vision
statement can be drawn from the operations and the priorities of the company.
 Being the design leader
In the first component of this vision statement, Adidas re-emphasizes that it is not a company
that sits back and follows the rest. Instead, it is driven by the inventiveness and desire to lead the
rest by setting a quality bar that meets the needs of its customers. In fact, its strategy highlights
‘creating new’ as a critical element of the leadership it brings in the market.
 Boost athletes
The progressiveness demonstrated by Adidas in the production of products that meets the
changing needs of the customer shows just how much the company values the athleticism of its
clients.
 Improving sports
In this mission statement, Adidas emphasizes on its role to continuously lead in offering its
customers the best products.
 Exceeding expectations
The reason Adidas has a reputation that precedes it is simply because of its uncompromising
attitude on quality.
 Company’s Mission Statement
 Adidas 'mission statement is “The Adidas Group strives to be the global leader in the
sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We
are committed to continuously strengthening our brands and products to improve our
competitive position.”
 The company wants to show people that having a sporty lifestyle is exceptional, and they
want to encourage people to work out and express themselves. Their products are very
innovative, and they work hard to improve performance at the highest possible level.
 One of the main targets for Adidas Mission Statement is improving sports. They have a
sports-focused culture, and they target both men and women here. They are also engaged in
various sponsorship programs designed to support the young talent and bring them the right
quality and value that they would find on the market
 Also, another core focus for Adidas Mission Statement is the idea of surpassing expectations.
The company has invested a lot of time and money to design an infrastructure-focused solely
on value, professionalism, and quality. They also have a sustainable roadmap that that's
about protecting the environment while also pursuing innovation at the highest possible
level.
 Company Business
portfolio/Nature
 What is the nature of Adidas? Within this report I will be writing about Adidas as
an organization and the nature of the company. Adidas is an international retailer
of sportswear that is one of the second highest profitable business in this sector
behind Nike however Adidas is hoping that through marketing itself well through
using sporting events and the new purchase of Reebok it can overtake its main
competitor as the biggest international sporting brand.
 Adidas as a brand is expanding more and more and recently purchased one of its
main rivals Reebok for .
 8 Billion which was a big step in overtaking Nike as the biggest sporting brand.
‘The acquisition would hand Adidas about 20% of the global market, Nike controls
roughly one-third of the $145 billion market. ’ Another way Adidas chose to try
and overtake Nike was by trying to attract a number of sponsorships connected
with the London Olympics and in this case Adidas came out on top with its stock
increasing ‘by 36.
 Company Products Detail
Adidas, a company well-known for shoe production that is growing outdoor apparel
market so, I would like to focus on shoes product. These are some shoes product lines of
Adidas

Adicolor Jeremy Scott Jeremy Scott’s

The “Adicolor" sneaker was Jeremy Scott is the main One of Jeremy Scott’s close
an al white training shoe was target group of Adidas is the music-making pals used to
specifically created for the urban youth. put bears on his album covers.
adicolor concept.
 Product Line Length / Depth

Product lines
 RUNNING
Shoes, spikes, socks,
 FOOTBALL
Studded boots, stockings, team-its, warm up suites
 BASKETBALL
Shoes, jerseys n shorts, team kits
 GOLF
Hats, gloves, bags, vintage clubs (golf sticks), golf balls, putters,
 CASUAL
 Footwear and clothing
 Apparels and accessories
THANK YOU