Name

Muhammad Talal Akhtar

Roll No.
201360284
Subject
Principal of marketing
Section
MKT201F
Company
Nestlé
 Microenvironment
Suppliers
Suppliers provides the raw material resources unfinished goods and
labors to the company in order to produce goods and services The
effectiveness of suppliers determiners the efficiency of company in terms of
producing the goods In addition to that the quality of the finished products
has a stronger with supplier of the firm especially in case of food products
as the presence of company is in more then hundred companies it is the
challenge for the company to maintain its standard all over the woeld and
provide the consistency to its customers in the taste and quality of the
product
Nestle divide the supplier into two parts
 Labor supplier
 Material suppliers
Labor suppliers
Labor suppliers deal with the quantity of labor I required at the
optimum level in order to prevent the loss of labor force and prevent the
company from the shortage of labor which again can lead building of
inventory as a cost for the company the skills of labor is again maintained
by the labor suppliers wherein the labor of different skills are managed in
such a way that the operation of the firm can run smoothly labor strikes
and labor relations are other factor which we cannot ignore as the
efficiency of the business depends largely on the factors like attrition and
employee satisfaction
Material suppliers
Material supplies handle all the material required by the firm in order
to manufacture the finished product for sale Nestle in the food and quality
markets and the quality of such item plays a major role in its success in the
market
 Nestle is maintained a high quality efficiency in handling the quality
and quantity of the two different supplies i.e. labor supplies and material
supplies and hence the company has been able to run its business smoothly
for more then 100 years in spite of the different business trend in the world
market
Macroenvironment

Technological factor
Nestle group believe in the integration digital solution services and
models. The Internet of thing would help the customer to check and verify
the customer to check and verify the quality of food and drinks Social
media marketing and digital marketing and forcing companies to adopt new
methods of communication
Research and Development
Nestle spend a plethora of resources on research and development
of finding more efficient way of preparing quality and healthier product to
the customer thank to technology and digital and social media marketing
that made it much easier for Nestle to conduct research development
Blockchain technology
Blockchain technology helps companies and business to have full
control and access from production facilities to the delivery of the product
although its bit costly project and the initial investment is very high but it
would help nestle to follow never way