POP CLOTHES

MARK LUIS VILLANUEVA

PREPARED BY:
HANNA MAE T. MOSTAZA

ERICKA JANE C. SANTOS

HISTORY OF FASHION AND CLOTHING IN THE PHILIPPINES

Fashion and clothing in the Philippines

reefers to the way the people of Filipino
society dress up in instances such as while
they are at home, at work , travelling and
when attending special occasions.
The clothing style and fashion sense of
the Filipinos in the modern-day era have
been influenced by their native
ancestors, the Spanish colonizers and the
Americans, as evidenced by the
chronology of events that occurred in
the Philippine history.
HISTORY OF FASHION AND CLOTHING IN THE PHILIPPINES

At present, Filipinos conform their way of dressing , in

addition to the above factors, as a result of the influence
of what is shown by the media on television, fashion shows,
among others.
Indigenous Filipino qualities and Spanish influence
started to become prominent during the 16th century
in the Philippines.
Such as clothing, through the innovation of
modern-day Filipino fashion designers, can be
worn in the Philippines for formal occasions
and office uniforms. These “national clothes”
can be made from materials such as pineapple,
jusi, abaca, and Mindanao silk.
 PRE-COLONIAL ERA

During this pre-colonial era historians have found

out that the “Barong Tagalog” (dress of the
tagalog) already existed. The earliest Baro or Baro
ng Tagalog was worn by the natives of Mal (the
Philippines name before) just before they were
colonized by the Spaniards.

SPANISH PERIOD

When the Spaniards came to colonize the Philippines,

they brought with them their own fashion, mostly with
a shirt and standing collar. They also introduced to the
natives how to wear shoes and hats. However, the said
thing was that only the rich and privileged people we
able to enjoy wearing those items.
 SPANISH PERIOD

In addition dress (baro’t saya) into a more conservative

look with longer length of the skirt. The reason for this
change in their dressing was to respect the foreign priest.

AMERICAN
PERIOD
During the American regime, men were more favoured
than women. They were given a chance to enjoy free
press and vote in preparation for self-government.
There was a blas among gender which you could see
in the way they dress. Men ere given the freedom to
wear western suit and jackets ( Americana) while
women should wore the “terno” dress with butterfly
sleeves and “panuelo” (Filipino national dress).
 Modern period

In the old times, the legs of women were always

hidden behind a long dress. However, the 21st
have brought many changes to the Philippine
fashion. The dresses and skirts have become
shorter. The blouses have no more sleeves and
some even have backless designs.

There are many variations that you can find

now, depending on the fashion trend of the
moment. The fashion of the Filipinos tends
to be influence by the western people.
Famous traditional clothing in the philippines

It is basically a hand-loomed piece of long

cloth that is wrapped around a man’s middle.
The design of the weave is often unique to the
tribe of the person wearing the Bahag , much
like the Celtic Tartans were.

The Maria Clara gown, sometimes referred to

as Filipiniana dress or traje de mestiza, is
traditional dress worn by women in the
Philippines. It is an aristocratc version of
baro’t saya.
It takes its name from Maria Clara, the
mestiza protagonist of the novel Noli Me
Tangere, penned in 1887 by Filipino
nationalist Jose Rizal.
Famous traditional clothing in the philippines

The official national costume of the Filipino

men is the barong tagalog.

The upper garment of the boy in the picture is

a barong. It is worn chinese collarless shirt
called camisa de Chino. The boy is also
wearing the traditional wide-brimmed hat
salacot, which is usually made of rattan or
reeds

Bahag is a loincloth that was commonly

used through the Philippines before the
arrival of European colonizers, and which
is used by some indigenous tribes of the
Philippines today- most notably the
cordilleras in Northern Luzon.
TOP 10 PROUDLY PINOY APPAREL

1. BENCH
Owned by tycoon Ben Chan, Bench is a well
known Philippine clothing brand that sells
clothes, bags, accessories, fragrance, and
other items at an affordable price. Started
in 1987, has evolved into providing more
items and more store worldwide.
2.PENSHOPPE
Established in Cebu in 1986, Penshoppe is
also one of the most famous Philippine
brands that sell casual wear brand and on
trend apparel merchandise in the
Philippines.
TOP 10 PROUDLY PINOY APPAREL

3. FRANCISM CLOTHING CO. (FMCC)

Owned by the family of the late
Filipino rapper-musician Francis
Magalona, FMCC or francisM
Clothing Co. aims to “Flipinize”
the whole world by offering
apparel that speak Pinoy. They
sell reasonably-priced casual
wear, often printed with iconic
Filipino Three Stars and Sun
visuals and silhouettes of
Francis M.
TOP 10 PROUDLY PINOY APPAREL
4. RUSTY LOPEZ
Rusty Lopez is known genuinely local
brand that sells footwear, bags, and
clothing accessories. They are mostly
known for their footwear brand that has a
strong following among locals and
returning Filipinos from abroad.

5. FOLD&HUNG
For fashion-forward people, F&H is a
heaven. F&H sells “sassy, sexy, casual,
and light” clothing wear that does not
compromise style and comfort. They have
clothes for men and women which are all
on-trend perfect for young adults.
TOP 10 PROUDLY PINOY APPAREL

6. TEAMMANILA
If you see a store with a logo
Philippine National Hero Jose Rizal
wearing sunglasses. That’s Team
Manila. The brand is popular for its
award-winning graphic design and
branding Filipino art pride
7. KULTURA
Kultura is shop for all things
Filipino,Here, they sell fashion
statement pieces, souvenirs, and
delicasies which are all proudly Pinoy
made.
TOP 10 PROUDLY PINOY APPAREL

8. GINGERSNAPS
Gingersnaps is the leading children
and maternity wear in the
Philippines. Established in 1994,
Gingersnaps has grown into a big
brand that they are now over 50
stores nationwide.
9. BAYO
Bayo known for its classy and stylish
women’s wear for Filipinas. They
offer a variety of fashionable clothing
wear which are all classic-trendy and
timeless perfectly fit for those who
love to be a fashion trendsetter.
TOP 10 PROUDLY PINOY APPAREL

10. MALDITA
For those who love alternative
and contemporary design, check
out Maldita.This brand offers
comfortable clothing wear fpr
men and women. They also have
an online store which you can
shop also an affordable price.
REFERENCES:

https
://ph.asiataler/society/10-filipinas-who-have-made-
a-mark-on-the-philippine-fashion-industry
https://Fashiobeyondtime.blogspot.com
https://primer.com.ph?tips-guides/2016/29top-10-prou
dly-pinoy-apparel/
https://en.m.wikipedia.org/wiki/Bahag_(garmet)
https://en.m.wikipedia.org/wiki/Maria_Clara_gown

https://en.m.wikipedia.org.wiki
QUESTIONS:

1.What can you say about the traditional clothing

in the Philippines in Pre-colonial Period and
Modernized clothes?

2.What is the reason why Filipino people

choose imported clothes rather than local
brand clothes?

3.If you will choose between the clothing in the

Philippines what will you choose the traditional
clothing or the modernized clothing and why?
THANK YOU AND GOD BLESS!